Persona Development

Yakanyorwa na: A M2DMMer inoshandira muEastern Europe

Right Mharidzo. Munhu Akarurama. Nguva Yakakodzera. Right Device.

Munyika duku iri kuEastern Europe, mukati menguva yamazuva mashanu, vanhu 36,081 XNUMX vakaita chiziviso chomudzimu mumutauro wavo. Shambadziro iyi yakagadzirwa zvine hungwaru nechinangwa chekutsvaga zvinogoneka Munhu Worugare (PoP). Kupa boka iri revanhu mukana wekuita zvinhu zvekunamata kwemazuva mashanu, zvaida $150.

Nepo kune vamwe, $150 inogona kuita senge donhwe mubhaketi, nekufamba kwenguva "inosimudzira" (pun yakarongwa). Sendi rega rega rinoshandiswa rakakosha. Izvi ndezvechokwadi kwete bedzi nokuda kwokuda kukudza Mwari kupfurikidza nokuva vatariri vanotya Mwari vemari inopiwa asiwo nemhaka yokuti sendi rimwe nerimwe rinoshandiswa nderimwe mukana wokuti munhu ari munzira yokurasika aone rumbonera rwenzira yechiedza uye. shandura nzira yavo. Naizvozvo, masendi ese ane kukosha uye anokodzera kubatwa nekutenda uye nechinangwa.

Nepo Media to Movements ichiitirwa kuti ikurumidze kutsvaga vanhu vanotsvaga zvemweya, mubvunzo unokumbirwa kubvunzwa ndewekuti, pane zvimwe zvinhu here, zvimwe zvinhu zvineungwaru zvinogona kushandiswa kukurumidzira kuita uku zvakanyanya uye kuita kuti masendi ese averengeke?

Chimwe chezvishandiso zvinonyanya kukosha uye zvinokosha kutibatsira kuti tinyatsoshandisa mukana woUmambo watakapiwa rinonzi Persona; pfungwa yakakweretwa kubva kunyika yekushambadzira.

Rangarira, basa remugadziri wemukati ndere kuwana iwo meseji chaiyo, pamberi pemunhu iyeye, panguva chaiyo uye pane chaiyo mudziyo. Ndicho chinhu ichochi icho Munhu anotibatsira kuita.

Chii chinonzi Persona?

Zvichitaurwa zviri nyore, Persona munhu wekunyepedzera akagadzirwa kuti ave mumiriri wevateereri vako. Uyu hunhu hwekunyepedzera ndiye munhu anonangwa nenhau.    Inonzwika seyakanaka, huh?

A Persona munhu wekunyepedzera akagadzirwa kuti ave mufananidzo wevateereri vako.

Kunzwisisa Zvawaida

Kana iwe uri muvhangeri mune chero mutauro, dzinza kana nyika, unogona kunge wakatoshandisa izvo zvekutanga zveMunhu nguva nenguva. Wakambogara nemumwe munhu pakudya kana kofi, ukavanzwa vachitaura zvavanoda uye wozovaratidza nzira kubva mudambudziko ravo kusvika pakuziva Jesu? Wakambomira pakatarisana nemaziso ane nzara uye maoko akatambanudzwa uye norudo wakatambanudza ruoko kuti ubatsire nezvokudya kana mari uchifema munyengetero muzita raJesu here? Wakasangana navo. Makavaona. Wakapinda munyika yavo. Wakanzwa uye wakaziva zvavanoda. Uye wobva waita muzita raJesu zvichienderana neruzivo rwawakaunganidza.

Wakaita izvi kakawanda pane micro level. Pfungwa yeMunhu iri kungotora nhanho idzi- kusangana nevanhu, kuvaona, kupinda munyika yavo, uye kunzwa & kuona zvavanoda- uye kuvashandisa padanho rakakura.

Sezvaunofunga nezve uye kuziva zvinonzwika zvinodikanwa zvemumwe wako wekutaura mutauro, iyo Persona inomiririra uye inomiririra zvinonzwa zvido zvevateereri vako.

Iyo Persona inomiririra uye inomiririra zvinonzwika zvinodikanwa zvevateereri vako vavanovavarira.

Sekugona kwaunokwanisa kuunza muvakidzani wako pedyo naJesu nekuti unoziva zvido zvake zvaainzwa, unokwanisa kuunza vateereri vako pedyo naJesu nokuti, nerubatsiro rweMunhu, unonzwisisa zvavanoda.

Munyika yekushambadzira, nzira yakanakisa yavakawana yekubatana nevateereri vavo, kuziva zvavanonzwa zvavanoda uye kugadzira zvinoenderana nekugadzira munhu wengano akagadzirirwa kumiririra zvinonzwikwa nevateereri vavo.

Munhu wekunyepedzera uyu anonzi Persona.

Super Bowl Muenzaniso

Zvakare munyika yekushambadzira, hapana mushandirapamwe mukuru-nguva inotangwa pasina uyu hunhu hwekunyepedzera; kana kuti Persona. Kuziva vateereri vavo kwakakosha. Funga nezve [tip tip = ”Super Bowl ndicho chiitiko chikuru chemitambo muUnited States uye inozivikanwa kwazvo nekushambadzira kwayo tv panguva yekutepfenyura kwemutambo”] American Super Bowl [/tooltip] kushambadzira kwechinguvana. Zvinogoneka zvikuru kuti madhipatimendi ekushambadzira eDoritos neBud Chiedza aite tsvakiridzo yakakura kuunganidza Persona yevateereri vavo gore rega rega. Ichi chikamu chikuru chezvinoita kuti Super Bowl kushambadzira kuve shanje. Vanoziva vateereri vavo- vazhinji vavo vari kudya chip, kunwa doro-vanofarira nhabvu yeAmerica vanotarisa materevhizheni epaTV seMutambo weZvigaro zvoumambo uye vanodada nemotokari dzavo, chikafu chavo uye vanongoda kuva nenguva yakanaka. Uye ipapo, ivo vanonangisa kushambadzira kwavo kune iyi chaiyo vateereri.

Sekubatsira kunoita Persona timu yekushambadzira yeDoritos kuti ibatane nevateereri vavo, kuita mari sekuona kwavo mavhidhiyo eYouTube, uye pakupedzisira kuona Doritos mumaoko evazhinji, iyo Persona ichakubatsira kuti ubatane nevateereri vako, kuwedzera huwandu hwevateereri vako. avo vakazarurirwa kuEvhangeri uye wedzera nhamba yeavo vanodavira kumutendi wako wepaIndaneti, kumbiri nembiri yaJesu Kristu Ishe wedu.

Nekudaro, isu tisati isu vaoni tisati tanyanya kufara, zvinofanirwa kucherechedzwa kuti hazvinei kuti munhu ari papi uye zvisinei kuti zvinhu zvatinogadzira zvakakura sei, kuwana Vanhu Verunyararo hazvigoneke pasina simba raKristu akamutswa richishanda mumoyo nepfungwa. yevateereri vanonangwa. Iyo Persona inogona uye ichatibatsira kuita kuti zviri munhepfenyuro zvienderane uye mamiriro ezvinhu akakodzera asi ndiBaba vedu Vemasimbaose vanokweva mwoyo.

Gadzira Munhu

Kana panguva ino uri kubvunza mibvunzo yakaita seiyi, “Munhu akaita sei? Zvinotora nguva yakadii kunyora?" hausi wega. Funga kutora kosi Vanhu, mubatanidzwa wezviwanikwa kubva kune bhizinesi nyika, munda maitiro akanakisa, Mobile Ministry Forum, uye Media2Movements .