Simba Rokutaura Nyaya
Matauriro atinoita nyaya ari kuchinja zvakanyanya nekukwira kwehunyanzvi hwedhijitari. Uye social media yanga iri simba guru rekufambisa kumashure kwekushanduka kwekutaura nyaya. Kuita kuti nyaya idzo dzive hukama uye dzitaridzike dzakakosha nhasi kupfuura nakare kose.
Kukosha Kwezvinooneka
Vazhinji vedu tinobatanidza kutaura uye odhiyo kukutaura nyaya. Tinofunga nezvemumwe munhu anotiudza chimwe chinhu nemashoko. Asi kuunzwa kwezviono kwaratidza kuti kunokanganisa manzwisisiro atinoita nyaya. Ngatitorei zvesainzi kwekanguva. Wanga uchiziva here kuti uropi hunogadzira ruzivo rwekuona 60,000 nguva nekukurumidza kupfuura zvinyorwa? Izvi zvinopikisa chirevo chekare, "mufananidzo unokosha mazwi ane chiuru." Muchokwadi, inogona kuve yakakosha mazwi e60,000.
Chimwe chinhu chokufunga nezvacho ndechokuti vanhu vanorangarira 80% yezvavanoona. Iro mukaha mukuru kana uchienzaniswa ne20% yezvatinoverenga uye 10% yezvatinonzwa. Ndinovimba, iwe ucharangarira zvinopfuura 20% zvezvakanyorwa mune ino post! Hapana kunetseka, isu takabatanidza zvimwe zvinoonekwa kuti zviwedzere kukanganwika.
Mhando dzeZviratidzo
Kana tichitaura nezve zvinoonekwa, tiri kureva zvinopfuura kungotora mifananidzo. Tekinoroji yakagadzira mamwe marudzi anoshamisa emifananidzo mumakore apfuura, anosanganisira magiraidhi, mavhidhiyo, maGIF, nezvimwe. Imwe neimwe inoshandisa chinangwa chayo uye inobatsira kusvitsa meseji nenzira yakasarudzika.
Kubatanidza marudzi aya kunogona kuve resipi yekunaka, kana yakashandiswa nemazvo. Iyo yakasanganiswa midhiya nzira ine yakawedzera kushanduka uye simba rekugadzira kuti ripfure nyaya dzako. Dambudziko nderekuita kuti zvese zviuye pamwe chete nenzira inoyerera uye inogara yakatendeka kune yako meseji.
Mifananidzo uye Graphics
Isu tinotanga neanowanzoonekwa anoonekwa mumasocial media nhasi: mifananidzo. Kusimuka kwe Instagram chiratidzo chekuti mapikicha ari musimboti mukushandiswa kwedu kwesocial media. Zvakanyanya, mangani mapikicha awakaona pasocial media mumaawa makumi maviri nemana apfuura? Mari yacho inogona kushamisa pfungwa.
Nemifananidzo yakawanda kunze uko, zvinoita here kumira kunze? Ehe saizvozvo. Asi haudi midziyo yepamusoro uye software yehunyanzvi? Kwete saizvozvo.
Heano mamwe ezvishandiso atinokurudzira kushandisa pakugadzirisa mafoto uye graphic dhizaini.
Zvishandiso zveKugadzirisa Mufananidzo
- Yakakundwa -Yakasiyana-siyana ekugadzirisa mufananidzo app ine toni yezvinhu uye sarudzo
- VSCO Cam -Ichi chishandiso chinopa yakasarudzika seti yemafirita kuti ipe mafoto ako mamwe mamiriro
- Word Swag -Inokutendera iwe kuti uwedzere stylized mavara pamusoro pemifananidzo uri kuenda
- pamusoro - Imwe iri nyore kushandisa application inoshandisa mameseji kumifananidzo
- photofy -Inopa mafirita, maturusi ekugadzirisa, uye zvinyorwa / graphic overlays
- Square Ready - Inokodzera mifananidzo yakafara kana yakareba kuita chikwere pasina kucheka (kureva ye Instagram)
Graphic Design Zvishandiso
- Adobe Creative Cloud -Mwedzi yekunyoresa sarudzo dzezvirongwa zvakaita sePhotoshop uye Illustrator
- PIXLR -Alternative kuPhotoshop ine akawanda akafanana ekugadzirisa sarudzo (kinda inoita kunge Photoshop futi!)
- Canva -Inopa customizable matemplate uye zvinoonekwa zvinhu zvekugadzira zvesocial media
- Pablo naBuffer -Kunyanya ye Twitter, inobatsira kugadzira mifananidzo ine mavara pamusoro pavo mumasekonzi makumi matatu kana pasi.
GIFs
Ngatitarisei nzira itsva dzekushandisa maGIF. Isu takaona iyi fomati ichipinda musocial media kuburikidza nemapuratifomu seTumblr, Twitter, uye ikozvino Facebook. Iyo inokodzera pakati pekusava mufananidzo uye kwete kunyatsova vhidhiyo zvakare. Muzviitiko zvakawanda, maGIF anowana poindi zviri nani pane zvinyorwa, emojis, uye mifananidzo. Uye zvino zvava kuita nyore kugovera uye kupararira.
Nhau dzakanaka ndedzekuti haudi zvirongwa zvemhando yepamusoro kugadzira maGIF. Kune mijenya
yemahara, maturusi-ane hushamwari maturusi aripo kugadzira uye kugadzirisa maGIF. Kana iwe uchida kuwedzera maGIF kune ako ekuona zvemukati arsenal, heano mamwe anobatsira maturusi:
GIF Zvishandiso
- GifLab - Imwe GIF-mugadziri ane akafanana maficha kune Gifit
- Giphy -Databhesi yearipo maGIFs kubva kuwebhu rese nesarudzo yekutsvaga
Video
Kuenzaniswa nemamwe marudzi ese emidhiya, vhidhiyo ndiyo nzou iri mukamuri. Yakakura mupfungwa dzese dzeizwi, zvekuti anopfuura maawa mazana matatu evhidhiyo anoiswa kuYouTube miniti yega yega. Uye ikozvino Facebook iri kusundira vhidhiyo yayo chikuva kukwikwidza neYouTube. Chimwe chinhu chakakosha kufunga ndechekuti mavhidhiyo anoiswa zvakananga kuFacebook anowana yakanyanya organic kusvika kana ichienzaniswa nemavara, mifananidzo, uye zvinongedzo. Saka, nei ichifanirwa kuve chikamu chemunhu wese magariro zano.
GoPro iri kuiuraya pasocial media nemavhidhiyo ayo. Nepo ivo sezviri pachena vachikwanisa kuwana emhando yepamusoro vhidhiyo makamera, zvakawanda zvezvazviri zvakaunganidzwa kubva kune yavo vatengi. Iyo yakasarudzika mamiriro apo kushandisa vatengi nyaya kunoudza GoPro's brand nyaya.
Kunyangwe iwe uine GoPro kana smartphone, emhando yemavhidhiyo makamera anowanikwa zvakanyanya kupfuura nakare kose. Zviri kwauri kutsvaga nzira dzakanakisa dzekusimudzira zvemukati zvevhidhiyo. Unogona kubata vatengi vako vhidhiyo? Zvakadini nekugadzirisa vhidhiyo iripo kubva kune yakakodzera masosi? Weresa zvaunogona kuita uye wozviita.
Kana ukasarudza kugadzira yako vhidhiyo yemukati, heano mamwe maturusi ekubatsira kunze:
Vhidhiyo Zvishandiso
- iMovie -Inouya neMacs ese uye inowanikwa pane iOS zvishandiso
- nut shell - Tora mifananidzo mitatu. Wedzera zvinyorwa. Sarudza mifananidzo. Gadzira nyaya yemubhaisikopo
- Mavhidhiyo -Yakareruka vhidhiyo mupepeti ane kukurumidza kugadzirisa maturusi, mafirita ekugadzirisa mavhidhiyo ako
- PicPlayPost -Gadzira koraji yemavhidhiyo uye mafoto mune imwechete chidimbu chemidhiya
- hyperlapse -Pfura timelapse mavhidhiyo kusvika ku12x nekukurumidza
- GoPro - Taura nyaya yako nekupopa kumwe chete neQuikStories.
Social Vhidhiyo Mapurogiramu
- Periscope -App inobvumira vashandisi kuti vararame kubva kumafoni avo
- Snapchat -Bata mafoto nemavhidhiyo kuti ugovane neshamwari dzinonyangarika mushure memasekondi mashoma.
- fyuse -A 'spatial photography' app iyo inoita kuti vashandisi vatore uye vagovane inofambidzana mifananidzo
- flixel - Gadzira uye ugovane mafirimu (chikamu mufananidzo, chikamu vhidhiyo).
Infographics
Infographics inounza kuhupenyu izvo zvinowanzoonekwa semusoro unofinha: Dhata. Nekuona data, infographics inoratidza chokwadi uye manhamba munzira dzekugadzira asi dzinodzidzisa. Piggy achitsigira shanduko yekushandiswa kwemifananidzo-inorema midhiya, infographics yave yakakurumbira mumakore achangopfuura - kubatsira vanhu kutaura nyaya nenzira iri nyore kugaya uye inogovaniswa.
Data inogona kuva nesimba. Ita shuwa kuti washandisa simba iroro nekuriratidza nemifananidzo ine simba. Pane nzira dzinoverengeka dzekuita nezve kugadzira infographics. Heano mashoma maturusi uye zviwanikwa:
Infographic Zvishandiso
- Piktochart -Yakareruka infographic dhizaini app inogadzira yakanaka, yemhando yepamusoro mifananidzo
- Venngage - Imwe infographic-mugadziri kuyedza
- Infogram - Yup, chimwezve chishandiso kugadzira infographics (kungokupa sarudzo)
- Zvinoratidzika - Svika iripo infographics kubva kwakasiyana siyana mapoka uye maindasitiri
KANDA Nyaya Yako
Pachinyorwa chekupedzisira, tinoda kupa zvimwe zviri nyore zvekutora zvinotsanangurwa zviri nyore neacronym, CAST.
Gadzira nekuenderana - Ita shuwa kuti branding yako inomiririrwa nenzira inowirirana pamatanho ese edhijitari. Izvi zvinobatsira kuvaka uye kuchengetedza kuzivikanwa kwemhando pakati pevateereri vako.
Bvunza "Izvi zvinopindirana sei munyaya yangu?" – Usangoita zvinhu nekuti ndiyo yazvino fashoni. Gara uchitarisa kuti inoenderana sei nezvinangwa zve brand yako uye chinangwa. Zvakare, ita shuwa kuti inzira inoshanda yekusvika kune yako chinangwa chevateereri.
Tsvaga kufemerwa (usamirire) -Tine kurudziro yekuona kwakatitenderedza, iwe unongoda kuitsvaga dzimwe nguva. Kufemerwa hakuzowire mumakumbo ako. Iva mutori wechikamu anoshingaira mukuita.
Edzai maonero akasiyana – Usatya kuedza. Edza makona matsva uye masitaera akasiyana neako ekuona. Usambofa wakarega kutya kuchidzikamisa kugona kwako kugadzira.
Zviri muchinyorwa chino zvakatumirwa kubva: http://www.verjanocommunications.com/visual-storytelling-social-media/.
