Rwendo rwekubva pakuziva kuenda mukubatanidzwa rwakaoma, asi kunzwisisa nhanho dzeiyo fani yekushambadzira inogona kubatsira shumiro yako kutungamira vateereri vako nenzira iyi. Heano tarisiro pamatanho matatu akakosha eiyo fani yekushambadzira-kuziva, kufunga, uye sarudzo-pamwe nematanho ekutaurirana uye metrics kuyera kubudirira padanho rega rega.
1. Kuziva: Kuita Chinoyeukwa Chekutanga Kuona
Kukurukurirana Channel: Social Media
Muchikamu chekuziva, chinangwa chako ndechekubata pfungwa dzemunhu wako uye kuita kuti vazive nezveshoko rako kana shumiro. Social media mapuratifomu akadai Facebook, Instagram, uye YouTube zviteshi zvakanakisa zvechinangwa ichi sezvo vachipa kusvikirika kwakafara uye kugona kugadzira zvinobatika, zvinogovaniswa zvemukati.
Metric: Svika uye Maonero
Kuti unzwisise kuti uri kuvaka ruzivo zvakadii, yera kusvika kwako uye maonero. Kusvika kunoreva huwandu hwevashandisi vakasiyana vakaona zvako zvemukati, ukuwo zvinoonekwa zvichiteera kuti kangani izvo zvirimo zvakaratidzwa. Nhamba yepamusoro yezviratidziro, yakabatanidzwa nekusvika kwakafara, inoratidza kuziva kwakasimba.
2. Kufunga: Kuvaka Kufarira uye Kuvimba
Kukurukurirana Channel: Zvekushambadzira Zvemukati (Blog, Vhidhiyo)
Kana munhu wako angoziva nezvehushumiri hwako, danho rinotevera nderekuvaka kufarira kwavo uye kuvimba kwavo. Kushambadzira kwemukati kuburikidza nemabloggi, mavhidhiyo, uye mamwe masvikiro anopa mukana wekuratidza hunyanzvi hwako, kugovera ruzivo rwakakosha, uye kupindura mibvunzo ingangove. Iwe unogona kusimudzira izvi zvirimo kuburikidza nematanho ekuziva akafanana atakaongorora pamusoro, asi chinangwa apa ndechekubvisa munhu wako kubva pasocial media kuenda kune "yemuridzi" chiteshi sewebhusaiti yako.
Metric: Kubatanidzwa uye Nguva Yakashandiswa
Panguva ino, tevera mametrics ekubatanidzwa akadai sekuda, migove, makomendi, uye nguva inoshandiswa pane zvako zvirimo. Kubatanidzwa kwepamusoro uye nguva yakareba yakapedzwa uchipedza zvirimo zviratidzo zvekuti vateereri vako vanofarira uye nekufunga zvaunopa zvakanyanya.
3. Sarudzo: Kufambisa Sarudzo Yekupedzisira
Kukurukurirana Channel: Email Marketing
Muchikamu chesarudzo, vangangove vatengi vakagadzirira kuita, uye iwe unofanirwa kuvapa yekupedzisira nudge. Kushambadzira neemail inzira ine simba yeizvi, sezvo ichikutendera kuti utumire munhu, anonangwa mameseji zvakananga kumabhokisi evateereri vako. Dzimwe nzira dzekufunga nezvadzo dzinosanganisira SMS, kana meseji meseji mishandirapamwe pasocial media. Tsvaga mikana yekuva nehurukuro 1 kusvika ku1 newe nounhu.
Metric: Chiyero chekushandura
Metric yakakosha yekuyera panguva ino chiyero cheshanduko, inova chikamu chevakagamuchira email vakapedza chiito chaidiwa, sekuita basa rekutenda kana kusaina kuendesa Bhaibheri kana zvimwe zvehushumiri. Chiyero chakanyanya chekushandura chinoratidza kuti yako email yekushambadzira kuedza kuri kutyaira zvine mutsindo sarudzo.
Closing Thoughts
Kunzwisisa matanho ekushambadzira uye kuenzanisa nzira dzako dzekutaurirana uye metrics zvinoenderana kwakakosha kutungamira vateereri vako kuburikidza nerwendo rwavo. Nekutarisa pakusvika uye zvinoonekwa padanho rekuziva, kuita uye nguva inoshandiswa munhanho yekufunga, uye mwero wekutendeuka padanho resarudzo, unenge wakanyatsoshongedzerwa kuyera uye kukwidziridza kuedza kwako kushambadzira kuti ubudirire.
Rangarira, kiyi yekufambisa nzira yekushambadzira zvinobudirira ndeyekuramba uchiongorora uye kugadzirisa maitiro ako zvichienderana nedata raunounganidza, kuve nechokwadi chekuti uri kufambisa zvinobudirira vateereri vako kubva pane imwe nhanho kuenda kune inotevera.
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