Chii chinonzi Marketer?
Mutengesi munhu ari kufunga kuburikidza nekuguma-ku-kuguma zano. Basa ravo nderekugadzira midhiya zvemukati uye kugadzira ads kuti vaone vanotsvaga vechokwadi uye vanogona vanhu vorugare uyo Multipliers anogona pakupedzisira kusangana naye pasina Indaneti.
Ivo vabati vehove vanocherekedza zvinonzwika zvinodikanwa zvemunhu anonangwa, vanopa meseji yakakodzera inogadzirisa izvo zvinodiwa, uye vanokwevera vanotsvaga mukubatana kwakadzama neDigital Filterers.
Ivo vanogara vachizivana nemafambisirwo emagariro enhau kuitira kuti vawane meseji chaiyo panguva chaiyo pamberi pemunhu akakodzera pachigadzirwa chaicho.
Ndeapi mabasa eMushambadzi?
Zvichienderana nehukuru uye bandwidth yechikwata chako, basa reMushambadzi rinogona kupatsanurwa kuita mabasa maviri, Mutengesi uye Mugadziri Wemukati. Rutivi rwekuvandudza zvemukati runogona zvakare kutungamirwa nechikwata chevanofunga vanogadzira vane ruzivo rwetsika. Kana iwe uine munhu mumwe chete, zvakanaka!
Ziva uye Natsa Munhu wacho
Vateereri vako ndivanaani? Usati wagadzira zvemukati uye kugadzira ads, unofanirwa kunzwisisa rudzi rwemunhu wauri kuyedza kutanga naye nhaurirano yedhijitari.
Mutengesi achave nebasa rekugadzira uye kunatsa iyo persona nekufamba kwenguva. Vanowanzoita fungidziro yakadzidza pakutanga uye vanofanirwa kudzokera kumunhu kakawanda kuti varodze.
Vanhu
Kupindura mibvunzo: Chii chinonzi persona? Nzira yekugadzira munhu? Nzira yekushandisa sei persona?
Gadzira Mameseji Akakodzera
Ndezvipi zvinonyanya kunzwiwa zvinodiwa nemunhu uye marwadzo? Nderipi richava shoko richataura izvi zvinodiwa? Ndeipi nzira yakanaka yekuratidza meseji iyi?
Mutengesi asati agadzira ads, ivo vanozoda kunzwisisa nzira yekutumira zvirimo zvinove zvine basa kune vanotsvaga. Unogona kushandisa zviuru zvemadhora pamavhidhiyo emhando yepamusoro, asi kana vanotsvaga vasiri kubvunza mibvunzo inotaurwa nemavhidhiyo aya, kubatanidzwa uye kufarira kuchave kushoma. Kazhinji izvo zvakanakisa zvemukati zvinhu zvinogadzirwa munharaunda izvo zvinoita kuti vateereri vanzwe kuti zvinogadzirwa kubva kwavari.
Gadzira Mishandirapamwe Yezvemukati
Mutengesi achafunga nezvemishandirapamwe yemukati ine madingindira akasiyana anogadzirisa zvipingamupinyi, mapoinzi ekurwadziwa, kana zviitiko zvakakosha kune yakanangwa persona. Mishandirapamwe iyi inoitirwa kukwevera muvatsvaki kuti vatore nhanho dzakawedzerwa dzekubatikana kwakadzama uye vatange kuwana, kugovera, uye kuteerera Shoko.
Kana madingindira aya asarudzwa, zvirimo zvinofanirwa kugadzirwa nekurongwa. Aya anogona kunge ari mapikicha, mavhidhiyo, maGIF, zvinyorwa, nezvimwe. Dzimwe nguva unogona kushandisa zvakafanogadzirwa sezvimedu kubva muFirimu raJesu. Dzimwe nguva iwe uchafanirwa kuzvigadzira iwe pachako kana kuendesa kune vamwe.
Mushure mekugadzira zvirimo, iwe uchafanirwa kuronga kana kutumira zvinoenderana nekarenda yako yemukati.
Content Creation
Kugadzira zvemukati ndezvekuwana meseji chaiyo kumunhu iyeye panguva chaiyo pane chaiyo mudziyo. Funga nezvemalenzi mana anozokubatsira iwe mukugadzira zvirimo zvinokwana mune yakasarudzika-kusvika-kumagumo zano.
Gadzira Ads
Mushure mekutumira zvirimo, Mushambadzi anogona kushandura izvi kuita zvakanangwa ads.
Kutanga neFacebook Ads 2020 Kwidziridzo
Dzidza izvo zvekutanga zvekumisikidza Bhizinesi account yako, Ad account, Facebook peji, kugadzira tsika vateereri, kugadzira Facebook Targeted Ads, nezvimwe.
Ongorora uye Shandura Ads
Vashambadziri vanozoona uye kutonga kushambadzira kushambadzira. Kana mishandirapamwe isiri kushanda, ichada kumiswa. Vatengesi vanozogovera mari kune ads ari kushanda zvakanyanya.
Vatengesi vachagadzirisawo zvemukati uye ads kuburikidza neanalytics. Vachatarisa zvinhu zvakadai se:
- Kushanya kwemapeji
- Nguva yakashandiswa pane saiti/peji
- Ndeapi mapeji ari kuenda vashanyi?
- Ndeapi mapeji ari kubva kune vashanyi?
- Relevancy
Ongorora Kufambira Mberi Kwemutsvaki
Mushambadzi haafanire kugutsikana nezvaanoda, makomendi kana kunyange zvakavanzika mameseji. Izvi ndizvo izvo Mushambadzi anofanira kuramba achibvunza, "Zvirimo zvedu uye kushambadza zviri kubatsira here kuona vanotsvaga vechokwadi kana vangangove vanhu verunyararo? Vanhu ava vava kuita vadzidzi here? Kana zvisiri, chii chinoda kuchinja?"
Mushambadzi anotarisa kupfuura chikamu chepamhepo uye chengetedza yekupedzisira-kusvika-kumagumo nzira yekushambadzira. Ivo vanounganidza data, nyaya, nyaya kubva kumunda kusimudzira zvirimo online uye kugadzirisa iyo persona. Izvo zvakakosha kuti Multipliers vari kupesvedzera midhiya zvemukati uye midhiya zvemukati zviri kupa Multipliers zviri nani kutaurirana.
Mushambadzi anozofanira kufunga nezvenzira yezvemweya iyo ari kutsvaga.
- Ndiyo inovaka yemukati kuziva kuti meseji imhinduro kune zvakanangwa zvidikanwi zvemunhu? Zvichida vanotsvaka havazivi kuti kune vaKristu munyika mavo kana kuti vanofunga kuti hazvibviri kuti mumwe munhu ave muKristu.
- Izvo zvirimo zviri kuzvivakira pachazvo, zvichibatsira vanotsvaga kuti vanyatsovhurika kune kufunga meseji yauri kugovera? Ngwarira mukutaura kwako. Kana iri kurwisana inogona kukonzera vanotsvaga kuti vasavhurika kune meseji yako.
- Ko zvirimo zvinokurudzira kutsika matombo akananga ku a mhinduro kubva kuvatsvaki? Kana zvirimo zviri kukumbira mumwe munhu kuti achinje kuzivikanwa kwake kwese uye ave muKristu mushure mekuona vhidhiyo imwe chete, iyi ingangove yakakura kwazvo nhanho kune vakawanda. Zvinogona kutora kusangana kwakati wandei nezvako zvemukati kuti mutsvagi atore meseji yakavanzika peji rako.
Mushambadzi anoshanda sei nemamwe mabasa?
Multipliers: Sezvambotaurwa pamusoro, Mushambadzi anofanirwa kunge achibatana nezviri kuitika mumunda. Ko Multipliers vari kugamuchira mhando dzemazita here? Ndedzipi nyaya dzakajairika, mibvunzo uye mapoinzi ekurwadziwa pakati pevatsvaki anogona kugadziriswa nevezvenhau?
Dispatcher: Iyo Dispatcher inozoda kuzivisa Mutengesi nezvekugona kweMultiplier coalition. Kana paine akawanda ma Multipliers kusangana nevatsvaki, Mutengesi anogona kuwedzera bhajeti rekushambadzira. Kana Multipliers vakaremerwa nevanobatika, Mushambadzi anogona kuramba kana kudzima kushandiswa kwekushambadzira.
Digital Sefa: Mutengesi anofanirwa kugara achitaurirana neDigital Filterers nezvekarenda yemukati saka ivo vakagadzirira uye varipo kuti vapindure. Vashambadziri vanofanirwa kunzwisisa rudzi rwemhinduro uye vanobatika vari kubuda mumashambadziro ekushambadzira.
Mutungamiriri Anoona: Mukuru weVisionary aizobatsira Mushambadzi kuti anzwisise uye agare anoenderana neakazara M2DMM chiono. Mutengesi aizoshanda neMutungamiriri weChiono uyu mukusarudza munhu anonangwa uye kuti vezvenhau vari kuedza kusvika ani. Pamwe chete, vaizoongorora kuti ndedzipi huwandu hwevanhu uye nzvimbo dzenzvimbo dzinoda kunangana nemashambadziro.
Dzidza zvakawanda nezve mabasa anodiwa kutanga Media kune DMM zano.
Ndiani achaita Mushambadzi akanaka?
Mumwe munhu anoti:
- inodzidziswa nzira yeKuita Vadzidzi MaMovements
- inogadzika nemazinga ekutanga ekugadzira midhiya (kureva foto/vhidhiyo kugadzirisa)
- ane nzwisiso yekutanga yekunyengetedza uye kugadzira meseji
- mudzidzi anogara achidzidza
- inokwanisa kutsungirira kuyedza nekukanganisa
- inokoshesa data uye inoongorora
- inogadzira, inoshivirira, uye inonzwira tsitsi kune zvinodiwa nevatsvaki
Ndeapi mamwe mazano kune Vashambadziri vachangotanga?
- Kushambadzira kwesocial media kunogara kuchichinja, dzimwe nguva kunyangwe vhiki-kune-vhiki. Ita kuti ive chikamu chetsanangudzo yebasa rako kushandisa nguva uchiteerera podcasts, kuverenga mablogiki, kuenda kumisangano, nezvimwe.
- Wana kudzidziswa. Iko kudyara kunogona kukuendesa mberi nekukurumidza uye kukudzivirira kubva kushandisa mari nenzira dzisiridzo. Visit Kavanah Media kudzidza zvakawanda.
- Tanga nyore. Tanga neimwe social media channel. Chimwe nechimwe chine mazano aro uye matambudziko. Gara wakasununguka mune imwe usati watanga kune imwe social media chiteshi.
Mibvunzo ipi yaunayo pamusoro pebasa reMutengesi?
