The Funnel: Kuenzanisira Midhiya kuKuita Vadzidzi Mafambiro

Vanotsvaka Kuwanza Vadzidzi

Fungidzira Midhiya Kuitisa Vadzidzi Mafambiro (M2DMM) sefaneli inorasa mhomho yevanhu pamusoro. Funnel inosefa vanhu vasingafarire. Chekupedzisira, vanotsvaga vanova vadzidzi vanodyara makereke uye vanokura kuita vatungamiriri vanobuda pasi pefaneli.

MEDIA

Pamusoro peiyo funnel, iwe uchave uine yako yese chinangwa chevanhu boka. Sezvo boka rako revanhu rinoshandisa internet, ivo vanozoratidzwa kune yako midhiya zvemukati kuburikidza neFacebook kana Google Ads. Kana zvemukati zvichisangana nezvavanoda kana kubatsira kupindura mibvunzo yavanenge vachibvunza, ivo vanozotanga kuita zvinhu zvako. Kana iwe uine kudana kwakasimba kuita chiito, se "Mharidzo Isu", vamwe vachapindura. Nekudaro, haasi WESE munhu muboka rako revanhu achashandisa social media kana internet. Haasi munhu wese anoshandisa social media achaona midhiya yako, uye haasi munhu wese anoshandisa media yako achakubata. Ichi ndicho chikonzero chakaita sefunnel. Zvakadzika muhuni, vashoma vanhu vanoenderera mberi kune chikamu chinotevera.

KUTUNGAMIRIRA PAINDANETI

Kana vangokubata pamhepo, zvakakosha kuti wagadzirira kutaurirana navo online. Zvakanakisa zvakanakisa kuve nemutendi weko achiita zvinoenderana neinternet, zvikuru munhu anogovera uye anorarama chiratidzo chaunoda kuona. Tanga kuunganidza uye/kana kunyora zviwanikwa mumutauro wavo zvinopindura mibvunzo yavo inowanzo bvunzwa. Iva nedhatabhesi rakagadzirirwa rine zvinongedzo kuti upindure nekukurumidza. Rangarira, iwe unoda iyo yakafanana DNA iripo online yaunotarisira kuwanda muvadzidzi vese. Funga neDNA iyoyo. Unoda kuti Rugwaro rive kiyi yavo yekuti vanowana sei mhinduro? Gadzira mhinduro dzako uye zviwanikwa kuratidza izvo zvakakosha tambo dzeDNA.

SANGANO TURO

Nechikonzero chekusarega chero munhu achidonha nemumitswe, chengeta vaunganidzo nevatsvaki vakarongeka kuitira kuti iwe ugone kutarisa nekukurumidza uye kurangarira kurukurirano dzakapfuura, kufambira mberi kwavo pakunamata, uye zvinyorwa zvinokosha. Unogona kuita izvi nesoftware yekubatana yakaita seGoogle Sheets kana kuti unogona kuburitsa yedu yevadzidzi hukama manejimendi (DRM) software, parizvino Beta, inonzi Mudzidzi.Zvishandiso. Ichiri mukuvandudzwa, asi software iri kugadzirirwa basa reM2DMM.

KUSVIRA uye KUTEVERA 

Kana munhu achinge aita seagadzirira kusangana chiso nechiso, ibasa remushambadzi kuti awane anowandisa (muiti wevadzidzi) kuti atevere naye. Kana muwanziri achikwanisa kubvuma kuonana naye, tinokurudzira kumufonera mukati meawa isingasviki makumi mana nemasere kuitira kuronga musangano wakatarisana. (Ona iyo M48DMM Strategy Development Course's Offline Strategy Nhanho yekufona uye yekutanga kusangana maitiro akanaka)

COALITION 

Sezvo vakawanda uye vakawanda vanobatika vachiuya kuburikidza nehurongwa, iwe unozofanirwa kuzadzisa icho chinodiwa nevakawanda vane pfungwa dzakafanana uye vogadzira mubatanidzwa. Mubatanidzwa uyu uchave wakakosha pakutaura mumhando nekuita zvemukati menhau dzako pamwe nekuona zvipingamupinyi zvikuru zvinogona kubatsira nhepfenyuro. Pese paunenge uine misangano yemubatanidzwa, gadzira kufambira mberi nenyaya dzemumunda pamwe nekukurukurirana kwezvipingamupinyi zvakajairika uye maonero matsva. Kudyidzana kunopa akasiyana matambudziko, saka ive shuwa yekudzokorora mazano edu anowanikwawo mu Offline Strategy Danho.

KUDZIDZISA NEKUUMBWA KWEKEREKE

Iwe unofanirwa kutanga uchinonoka kuenda nekukurumidza gare gare. Mubatanidzwa wako wevashandi vemumunda ucharamba uchiyedza, kushuma, kuongorora, uye pivot nezvishandiso uye nzira dzehushumiri. Chiono chako chakajeka uye chakataurirwa zvakanaka chichave chakakosha pakutsungirira uye kubatana. Zvakare, ramba uchifunga nezve nzira yakakosha yevanotsvaga. Kana chinangwa chenyu chekupedzisira chiri chekuona vadzidzi vachibereka vadzidzi, uye kutanga makereke anotanga mamwe makereke, rambai muchiona kuti vari kutsvaga nzira dzakaoma dziri papi.

Vatsvaki vakawanda vanova vatendi vakaparadzaniswa neavo oikos? Chii chinoda kushandura muhurongwa hwako kubatsira vatendi kuti vauye pakutenda mumapoka? Ndeapi mamwe minda ari kuedza? Funga kuita mushandirapamwe wenhau nezvekukosha kwekutevera Jesu munharaunda. Zvakare, funga nezvekuti mubatanidzwa wako ungataure sei chiono zvakasimba kune vanotsvaga mumisangano yavo yekutanga neyechipiri yekutevera.

KUWANDA

Sezvo vanhu vachiwedzera uye vachiwedzera kupinda mufoiri, nhamba dzinodzikira. Zvisinei, apo avo vakazvipira uye vatungamiri vanotungamirirwa nechiono vanotanga kubuda kune rumwe rutivi, vanozokwanisa kusvika zvakadzika muboka revanhu, vachibatsira kubatanidza nharaunda dzisina kuvharwa dzakadai semadzisekuru nevabereki kuEvhangeri. Zvino nesimba reMweya Mutsvene, vadzidzi vanotanga kuzviwanza. Apo 2 anova 4 ipapo 8, 16, 32, 64, 128, 256, 512, 1024, 2048, 4096, 8192, 16384, 32768, 65536… Uye izvo chete kana iwe ukapeta kaviri.

Iyi faneli inotaridza zviitiko zvinoitika apo vanotsvaga vanotora danho rekutevera Kristu pamwe nerudaviro rwemuiti wevadzidzi kuti avadzidzise murwendo rwavo.

Mifungo miviri pa "The Funnel: Kuenzanisira Midhiya Kudzidzisa Kuita Mafambiro"

  1. Ndichiri kufunga nezveratidziro yefaniro, kunyanya ruoko rweruboshwe, ndakaienzanisa ne "Five Thresholds" (yakakurudzirwa nevamwe vashandi vepakambasi yeIV) sezvakatsanangurwa mu. https://faithmag.com/5-thresholds-conversion. Izvo zvikumbaridzo zvinoita sezvine musoro muyunivhesiti mamiriro. Vanotaura kuti kutanga *kutsvakwa* kunogona kuyerera kubva pakuda kushamwaridzana kwechokwadi nenharaunda, kwete hazvo kubva mukusawirirana kwechitendero. Nezvizvi mupfungwa munhu anotsvaga *anoenda* kune chimwe chikumbaridzo apo anovimba neshamwari(shamwari) yake itsva kusvika pakuburitsa mibvunzo yake yemweya kana nyaya dzehupenyu. Zvinoita sezviri kuitika ndezvekuti kushamwaridzana kwekutanga kuri kuitika, "kudzidzira kutendeuka" kana tikazviisa nenzira iyoyo.

    Unofungei?

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