Huwandu hwekugamuchirwa pakati pevanoita vadzidzi vepasirese vachishandisa nzira yedhijitari kuona vanhu vakavhurika pamweya huri kuramba huchiwedzera nekukurumidza. Zvinofungidzirwa 13% yevaiti vese vepasi rese vanoita vadzidzi vanobatanidzwa muchirongwa cheMTM pane imwe nhanho.
Sekureva kwaEverett Rogers akagadzira "Adoption Bell Curve" yakatsanangurwa mu Kuparadzaniswa kweInnovations, mafungu anotevera e "vazhinji vekutanga" vari patiri uye tinogona kutarisira kukwira kusvika ku50% mumakore mashoma anotevera. Kune akawanda machinjiro anosanganisira chiyero uye kumhanya asi vazhinji vemisiyoroji vanobvuma kuti nzvimbo nhatu dzakatariswa dzinodiwa kufambisira mberi vhangeri muchizvarwa chedu: kutumira kwenguva pfupi uye kwenguva refu uye kuita kwedhijitari.
Kufarira kuverenga zvakawanda? Tarisa kunze Nhamba Dziri Kukura Dzichitora Nzira dzeMedia Kuita Vadzidzi chinyorwa.
- yakanyorwa neshamwari dzedu pa Media to Movements
