Rimwe rematambudziko mukushambadzira kweFacebook kuyedza kuona kana uri kuwana meseji yako pamberi pevanhu chaivo. Kwete chete inogona kutambisa nguva, inogona zvakare kutambisa mari kana ads ako asina kunangana nemazvo.
Kana uine yakaisa iyo Facebook Pixel nenzira kwayo pane yako saiti, ipapo zano repamberi rekugadzira vateereri rinogona kushandiswa. Kune uyu muenzaniso, isu tichashandisa iyo "Vhidhiyo Maonero" sarudzo.
Facebook inoda mavhidhiyo, uye ivo vanonyanya kuda mavhidhiyo akavharidzirwa uye akaiswa zvakananga panzvimbo yavo. Kana yaitwa nemazvo, nzira inotevera inogona kukubatsira iwe kugadzira vateereri vakanyanya kutarisisa pasina kushandisa mari yakawanda.
The Strategy:
- Gadzira vhidhiyo ye15-sekondi kusvika kuminiti imwe chete inokwezva vateereri vako. Iyi inogona kuva iya inobvunza mibvunzo, inobata, uye/kana inoshandisa chikamu cheuchapupu kana nyaya yemuBhaibheri. Pane nzira dzakawanda dzekugadzira mavhidhiyo uye zvinokwanisika kugadzira imwe uchishandisa mifananidzo. Shambadziro iyi inofanirwa kunge iri ine chinongedzo kune peji rako rekumhara uko vhidhiyo yakazara kana zvimwe zvirimo zvinogona kutariswa.
- Gadzira rakasiyana peji rekumhara revhidhiyo yakazara kana ad zvemukati. Ita shuwa kuti mutauro, mapikicha, nezvimwe zvinoenderana zvakanyanya sezvinobvira kune Facebook ad. Facebook inotarisa peji rako rekumhara paunenge uchibvumidza ad yako.
- Mukati meFacebook Bhizinesi Maneja, enda ku "Vateereri" uyezve "Gadzira Vateereri" (bhatani rebhuruu).
- Sarudza "Customer Audience"
- Sarudza "Engagement", uye "Vhidhiyo"
- Sarudza "Vanhu vakaona 75% yevhidhiyo yako". Sarudza yako "Hook" vhidhiyo yawakagadzira. Sarudza misi, wobva wadoma vateereri.
Kana vateereri vangove vasikwa uye Facebook ine nguva yekuzadza vateereri, ipapo unogona kuenda kune chikamu chinotevera chechirongwa chekugadzira vateereri vakafanana neLookali. Kuwanda kwevanhu vakatarisa 75% yevhidhiyo yako ye "Hook" zviri nani. Facebook inoita zvakanaka mukugadzira vateereri vakafanana kana iine data rakawanda rekuvaka kubva. Kuti uwane data rakawanda, ita shuwa uye mhanyisa yako yekutanga "Hook" vhidhiyo ad kwemazuva mana kana anopfuura uye ita shuwa kuti ad yako yekushandisa yakakwira zvekusvika zviuru zvishoma 75% mavhidhiyo ekuona. Iwe unogona kuona nhamba dzako dzakatariswa muzana mushumo yako yekushambadzira mukati mebhizinesi.facebook.com Ads Manager.
Kugadzira iyo Lookkalike:
- Dzvanya bhatani rekuti "Gadzira Vateereri" wobva wasarudza "Kutaridzika"
- Pasi pe "Mabviro" sarudza vateereri vako vawakagadzira pamusoro.
- Sarudza kuti ndeipi nyika yaunoda kugadzira vateereri vakafanana. Vateereri vanofanira kunge vari munyika yose, asi iwe unogona kusabvisa nzvimbo gare gare mukugadzira kushambadzira.
- Zvemhando yepamusoro uye kuti ad yako ishandise zvine mwero, sarudza saizi yevateereri "1".
- Dzvanya "Gadzira Vateereri". Zvinotora Facebook nguva kuti izadze vateereri vako vatsva, asi mushure mekugara, iwe zvino wava nevateereri vatsva vaunogona kunatsa uye kunanga nekutevera ads.
Iri zano rinokubatsira kushandisa vanhu vakapindura zvakanaka kune yako yapfuura ad (s) kubatsira kuvaka vateereri vatsva pamwero mukuru. Mibvunzo kana nyaya dzebudiriro? Ndapota igoverane mumashoko ari pasi apa.
