Brand Yanu Ndi Yofunika Kwambiri Kuposa Mukuganiza Kuti Imachitira

Ndikukumbukira bwino lomwe ndikupita ku msonkhano kumayambiriro kwa zaka za m'ma 2000 womwe unkangotchedwa, "Theology After Google." Pamsonkhano wovutawu wamasiku ambiri, tidakambirana chilichonse kuyambira kuthamanga kwa kuyimba foni komanso kuthamanga kwa Mulungu, mpaka momwe Twitter imakhudzira (Instagram inali isanapangidwe) pamipingo ndi mautumiki. Gawo lina lachidule lomwe linali losangalatsa kwambiri linali pamutu wa chizindikiro cha utumiki. Gawoli lidatha ndi kukambirana koopsa ngati Yesu angakhale ndi chizindikiro komanso zomwe angagwiritsire ntchito malonda ochezera.

Zaka zingapo pambuyo pake, kukambirana kumeneku kwakhala kofunika kwambiri. Omvera anu ayenera kukuwonani, kukumvani, ndikulumikizana nanu. Nawa malingaliro atatu chifukwa chake mtundu wanu uli wofunika kwambiri kwa omvera anu kuposa momwe mukuganizira.

  1. Ayenera Kukuwonani: Coca-Cola ndi imodzi mwazinthu zodziwika bwino padziko lonse lapansi ndipo sizinachitike mwangozi. Lamulo loyamba pakutsatsa kwa Coca-Cola ndikuwonetsetsa kuti akuwoneka. Amafuna kutsimikizira kuti anthu akudziwa kuti alipo. Izi zikutanthauza kuti amawononga madola mamiliyoni ambiri kuti logo yawo iwoneke, kupereka Coca-Cola yaulere, ndikugula zotsatsa papulatifomu iliyonse yomwe angathe. Zonsezi m'dzina la chakumwa chotsekemera, chofiyira.

Mtundu wanu ndi wofunika kwambiri kuposa momwe mukuganizira chifukwa cholinga chanu ndikulalikira Uthenga Wabwino wa Yesu kudziko lapansi. Ngati chizindikiro chanu sichikuwoneka, ndiye kuti palibe amene akudziwa kuti mulipo ndipo palibe amene angapeze Uthenga Wabwino uwu womwe muli nawo. Muyenera kudzipereka kuti mtundu wanu uwonekere kwa anthu ambiri momwe mungathere. Monga Yesu anaphunzitsa m’fanizo, kuponya khoka lalikulu. Kuwoneka ndikuponya ukonde waukulu kwambiri womwe mungathe kuti mtundu wanu uwoneke komanso kuti uthenga wanu ugawidwe. Ayenera kukuwonani.

2. Ayenera Kukumverani: Mwambiwu ndi wakuti chithunzi chili ndi mawu chikwi. Izi zikugwira ntchito mokulira ku utumiki wanu wapa social media. Zolemba, zowonera, ndi nkhani zomwe mumagawana zimanena nkhani. Amalola omvera anu kudziwa mawu anu ndikuwathandiza kuzindikira kuti ndinu ndani komanso zomwe mulipo kuti mukwaniritse. Izi zimawathandizanso kuti azitha kuwona zomwe mukuyenera kupereka pamoyo wawo. Chizindikiro chanu ndi mawu anu. Izo zimakuyankhulirani inu. Limanena kuti mumawakonda, ofunitsitsa kumvetsera, ndi omasuka kupereka chithandizo. Zimawauza kuti ndinu odziwika bwino pamalo ochezera a pa TV odzaza ndi alendo. Zimapereka kwa iwo nkhani yanu, yolumikizidwa ndi nkhani yawo, yomwe pamapeto pake imatsogolera ku nkhani yayikulu kwambiri.

Ndipo musalakwitse, pali mawu opikisana kunja uko. Mawu omwe akupereka mayankho otsika mtengo omwe alibe chithandizo chenicheni chokhalitsa. Mawu amene amakuwa mokuwa pamaso pawo, akuwauza kuti afunikira kugula chinthu chatsopano, kukhala ndi moyo umene mnansi wawo ali nawo, ndi kupitiriza kusirira mwansanje zinthu zonse zimene alibe. Mawu anu pakati pa nyanja yaphokoso ayenera kumveka mokweza ndi mawu akuti, “Njira, Chowonadi ndi Moyo.” Mtundu wanu ndiwofunika kwambiri kuposa momwe mukuganizira chifukwa mawu anu atha kukhala mawu okhawo omwe amawamva lero pazama TV omwe amapereka chiyembekezo chenicheni. Ayenera kukumvani.

3. Ayenera Kulumikizana Nanu: Woyambitsa batani ngati Facebook adasindikizidwa kangapo ndikugawana kuti batani lofananalo lidapangidwa kuti anthu azitha kulumikizana ndi nsanja yawo. Sayansi yosavuta pa izi ndikuti zokonda, magawo, ndi zochitika zina zimapatsa wogwiritsa ntchito dopamine. Izi zidamangidwa pamapulatifomu kuti ogwiritsa ntchito abwererenso kuti apeze zambiri ndikuyendetsa madola otsatsa komanso kukulitsa kampani. Ngakhale izi zitha kuwoneka ngati mbali yamdima yazama media, zomwe zimagawana m'njira yabwino ndi chikhalidwe cha kufunikira kwakuya kwamunthu kulumikizana wina ndi mnzake.

Chizindikiro chanu chimakhala chofunikira kwambiri kuposa momwe mukuganizira chifukwa pali anthu enieni omwe amafunikira kulumikizana ndi anthu ena enieni. Pali nkhosa zotayika zimene Yesu ali pa ntchito yobweretsanso ku khola. Timayamba kukhala gawo la izi mu mautumiki athu pamene tikulumikizana m'njira zenizeni ndi anthu enieni kumbali ina ya chinsalu. Monga momwe zazindikirika m'mabuku ndi zolemba zambiri m'zaka zingapo zapitazi, anthu amalumikizana kwambiri koma ali osungulumwa kuposa momwe adakhalira kale. Tili ndi mwayi wogwiritsa ntchito mtundu wathu wautumiki kuti tilumikizane ndi anthu kuti asakhalenso okha. Ayenera kugwirizana nanu.

Mtundu wanu ndi wofunika kwambiri kuposa momwe mukuganizira kuti umachita chifukwa omvera anu amafunika kukuwonani, kukumvani, ndikulumikizana nanu. Osataya "chifukwa" ichi. Lolani "chifukwa" ichi kuti chikuyendetseni patsogolo pakupanga chizindikiro chanu ndi ntchito yanu. Tsatirani mipata itatu imeneyi ya ubwino wa Ufumu ndi Ulemerero wa Mulungu.

Chithunzi ndi Alexander Suhorucov wochokera ku Pexels

Mlendo Post by Media Impact International (MII)

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