Ngati mwakhala muutumiki wa digito kwa masiku opitilira 30, mwina mumadziwa zovuta zotsutsana ndi ma algorithms azama TV omwe amawongolera zomwe zimawonedwa ndi zomwe zimakwiriridwa. Nthawi zina, zitha kuwoneka ngati algorithm ikugwira ntchito motsutsana nanu. Simunalakwitsa.
Tisanalowe muzomwe tikuyenera kuchita kuti tiwonetsetse kuti zomwe zili patsamba lathu zimaperekedwa kwa athu khalidwe, tiyeni tiwonetsetse kuti timvetsetsa zomwe ma aligorivimuwa ndi momwe amagwirira ntchito.
Tangoganizani kuti ndinu wamatsenga paphwando la ana, ndipo muli ndi chipewa chamatsenga chodzaza ndi zidule. Ana a paphwando ali ngati anthu a pa malo ochezera a pa Intaneti, ndipo zamatsenga zanu ndizo zolemba zanu ndi malonda anu.
Tsopano, pali lamulo lapadera paphwando ili: mutha kuwonetsa zidule zochepa kwa mwana aliyense. Lamuloli lili ngati algorithm ya social media. Imasankha kuti ndi ana ati (anthu ochezera) kuti awone zanzeru zanu (zolemba zanu kapena zotsatsa).
Algorithm imayang'ana zomwe mwana aliyense amakonda. Ngati mwana akuseka kwambiri chinyengo cha khadi, amakulolani kuti muwasonyeze zambiri zamakhadi. Ngati amakonda misala ndi kalulu, amawona misampha yambiri ya akalulu. Izi zili ngati ma algorithm omwe amawonetsa anthu zambiri zomwe amalumikizana nazo, monga, kapena ndemanga.
Cholinga chanu monga wamatsenga (wotsatsa digito) ndikuwonetsetsa kuti zidule zanu (zolemba ndi zotsatsa) ndizosangalatsa komanso zosangalatsa kotero kuti ana (anthu pamasamba ochezera) amafuna kuwona zambiri.
Ubwino wanzeru zanu, m'pamenenso ma aligorivimu amawawonetsa kwa ana paphwando (omvera anu pazama TV). Monga msika wa digito, mukuyesera kupanga zotsatsa zanu zapa social media kukhala zosangalatsa komanso zosangalatsa momwe mungathere, kotero kuti ma algorithm ochezera amawawonetsa anthu ambiri!
Mavuto amabuka tikamaonetsa zimene zili kwa anthu amene alibe chidwi ndi zimene timalankhula kapena kulalikira. Ili ndiye vuto lalikulu kwambiri powonetsa zachikhristu kwa anthu omwe si achikhristu - ma aligorivimu alibe chilichonse chomwe chimatiuza kuti munthu wathu azisamala za zomwe timalemba, zotsatsa, kapena zomwe tili nazo. Ndiye funso ndilakuti: Kodi timapeza bwanji zomwe tili nazo?
Lamulo labwino la chala chachikulu ndikuti zinthu zabwino zimawonedwa, kugawidwa, ndikuperekedwa.
Nawa maupangiri othandizira kuti zinthu zanu zabwino ziwonekere kwa omwe mukuyesera kuwafikira.
- Khalani Odziwa: Khalani ndi zosintha zaposachedwa komanso zomwe zachitika posachedwa. Tsatirani mabulogu amakampani, pitani ku ma webinars, ndikujowina magulu akatswiri komwe zosintha zotere zimakambidwa pafupipafupi.
- Yang'anani pa Zapamwamba: Mosasamala kanthu za kusintha kwa ma aligorivimu, zapamwamba, zofunikira, komanso zofunikira nthawi zonse zimagwira ntchito bwino. Ikani patsogolo kupanga zinthu zomwe zimakwaniritsa zosowa ndi zokonda za omvera anu.
- Sinthani Makanema Anu: Osadalira kwambiri nsanja imodzi kapena njira yotsatsa. Njira zosiyanasiyana zotsatsira digito zitha kuthandiza kuchepetsa kusintha kwa njira iliyonse.
- Kumvetsetsa Cholinga cha Ogwiritsa: Gwirizanitsani zomwe muli nazo ndi njira za SEO ndi cholinga cha ogwiritsa ntchito. Kumvetsetsa chifukwa chake komanso momwe omvera anu amasaka zidziwitso kungakuthandizeni kupanga zomwe zimakonda komanso kukhala zogwira mtima ngakhale kusintha kwa ma aligorivimu.
- Konzani Zam'manja: Ndi kuchuluka kwa kugwiritsa ntchito zida zam'manja pa intaneti, onetsetsani kuti tsamba lanu ndi zomwe zili patsamba lanu ndizosavuta kugwiritsa ntchito, chifukwa nthawi zambiri izi ndizomwe zimafunikira pakuyika injini zosaka.
- Limbikitsani Data Analytics: Yang'anani pafupipafupi momwe tsamba lanu limagwirira ntchito kuti mumvetsetse momwe kusintha kukukhudzira kuchuluka kwa anthu komanso kukhudzidwa kwanu. Izi zingakuthandizeni kupanga zosankha mwanzeru.
- Phatikizani Omvera Anu: Mapulatifomu amakonda kukonda zinthu zomwe zimapanga chidwi. Limbikitsani kuyanjana kudzera mu ndemanga, magawo, ndi njira zina zochitira zinthu.
- Pangani Mbiri Yolimba ya Backlink: Ma backlinks apamwamba ochokera kumasamba odziwika amatha kukulitsa mphamvu za tsamba lanu komanso kusanjika, ndikukupatsani chitetezo chotsutsana ndi kusintha kwa algorithm.
- Konzani Kusaka ndi Mawu: Pamene kusaka ndi mawu kumachulukirachulukira, kukhathamiritsa kwa mawu osakira ndi ziganizo kungakhale kopindulitsa.
- Khalani Wachangu ndi Wokonzeka Pivot: Khalani okonzeka kusintha mwachangu njira yanu potengera kusintha kwa algorithm. Kusinthasintha ndi kuyankha ndizofunikira.
- Yang'anani pa Zomwe Mukuchita (UX): Kupititsa patsogolo liwiro la webusayiti, kusakatula, ndi luso la ogwiritsa ntchito zitha kukhudza momwe tsamba lanu lilili.
Zingamveke ngati nsanja zikugwira ntchito motsutsana nanu. Ngati timvetsetsa zomwe malo ochezera a pa TV akuyesera kukwaniritsa, komanso momwe zisankho zimapangidwira papulatifomu, gulu lanu litha kugwiritsa ntchito algorithm kuti mupindule. Khalani odziwa ndi kupitiriza kuphunzira. Tili pano kuti tikuthandizeni kuti mukhale odziwa zambiri zaposachedwa komanso njira zamakampeni anu a utumiki wapa digito.
Chithunzi ndi Zosakaniza
Mlendo Post by Media Impact International (MII)
Kuti mudziwe zambiri kuchokera ku Media Impact International, lembani ku Nkhani ya MII.
