Zotsatsa Zotsatsa pa Facebook Ndi Zoyenera Kuyesa
Ngakhale pali njira zingapo zolumikizirana ndi omvera anu (mwachitsanzo, YouTube, masamba awebusayiti, ndi zina zambiri), zotsatsa za Facebook zimakhalabe njira yothandiza komanso yotsika mtengo yopezera anthu omwe akufuna. Ndi ogwiritsa ntchito opitilira 2 Biliyoni, ili ndi njira zofikira komanso zodabwitsa zongolunjika anthu enieni omwe mukufuna kufikira.
Nazi zolakwika zingapo zomwe zingalepheretse Facebook Targeting.
- Kugwiritsa ntchito bajeti yaying'ono yotsatsa pakukula kwa omvera. Facebook idzazindikira zomwe mungakonde kutsatsa ndi zinthu zambiri, koma kukula kwa bajeti ndi chimodzi mwazofunikira kwambiri. Mukamaganizira zautali wotsatsa malondawo (tikupangira masiku osachepera 4 kuti algorithm igwire ntchito zamatsenga), komanso kukula kwa omvera anu, ganiziraninso kuchuluka kwa ndalama zomwe mungakwanitse kuyika poyesa ndikuyeretsa omvera anu ndi uthenga. . Lingalirani kulunjika kwa omvera ang'onoang'ono, kuyesa A/B pakati pa desktop ndi foni yam'manja, osapita nthawi yayitali pa kampeni yotsatsa.
- Kupatsirana osati Kulankhulana. Kupatsirana ndi njira imodzi yolankhulirana ndipo kumabweretsa m'malo olankhula "kwa" ena m'malo molankhula nawo. Mchitidwewu umabweretsa kuchepekera kwakuchitapo kanthu, kukwera mtengo kwa zotsatsa, komanso njira zosagwira ntchito. Kuti mupewe cholakwika ichi, chokani pa monolog ndikugwira ntchito kuti mupange zokambirana. Ganizirani za umunthu wanu, ndipo kwenikweni "lankhulani" kumtima kwawo. Ganizirani kufunsa mafunso ndikuchita nawo gawo la ndemanga, kapena yambitsani kampeni ya Facebook Messenger Ad yomwe imathandizira kukambirana.
- Osagwiritsa ntchito zabwino komanso zopindulitsa kwa ogwiritsa ntchito. Osagwiritsa ntchito tsamba lanu la Facebook ngati kabuku ka digito. Samalani ndi zomwe mumapeza ngati malonda kapena zambiri zomwe sizikugwirizana ndi omvera anu. M'malo mwake, mukamaganizira za munthu wanu, pangani zomwe zimathandiza kuyankha mafunso kapena kuthetsa mavuto. Onetsetsani kuti si mawu kwambiri ndipo mugwiritse ntchito chilankhulo cha umunthu wanu. Ganizirani kugwiritsa ntchito makanema ndi zithunzi (zithunzi zazikulu, zazikulu za Instagram zimakhala ndi kudina kwakukulu), ndipo gwiritsani ntchito Facebook Insights ndi/kapena Analytics kuti muwone zomwe zikukusangalatsani komanso kukopa chidwi.
- Kusasinthasintha. Ngati simumatumiza kawirikawiri patsamba lanu ndipo simusintha pafupipafupi, ndiye kuti kufikira kwanu komanso kuchitapo kanthu kungavutike. Simufunikanso kutumiza kangapo patsiku (onani mayendedwe ochezera a pa TV ngati Twitter amafunikira zolemba zambiri zatsiku ndi tsiku), koma kukhala ndi ndandanda ya zolemba zosachepera 3 kapena kupitilira apo pa sabata ndi chiyambi chabwino. Konzani zomwe mwalemba pasadakhale, ndipo yesetsani kupeza zomwe zingagwirizane ndi umunthu wanu. Khalani ogwirizana ndi kuyesa zotsatsa zanunso. M'kupita kwa nthawi mudzapeza zomwe zili ndi mauthenga omwe akupanga kutsogolera kwambiri komanso zauzimu. Yesani kugwiritsa ntchito kampeni iliyonse yotsatsa ngati njira yoyesera zinthu zina kuti mupindule nthawi zonse.
Ngakhale pali zinthu zambiri zaukadaulo zomwe mungaphunzire pankhani yotsatsa malonda, kuyesetsa kuthetsa zolakwika zomwe zili pamwambazi kukuthandizani kuti muwonetsetse kuti mukufikira anthu oyenera, pa nthawi yoyenera, ndi uthenga wabwino, komanso pa chipangizo choyenera. . Mulungu adalitse!
