Chifukwa chake mwayambitsa kampeni yanu yoyamba yotsatsa pa Facebook ndipo tsopano mwakhala, mukudabwa ngati ikugwira ntchito. Nazi zinthu zingapo zomwe muyenera kuyang'ana kuti zikuthandizeni kudziwa ngati ikugwira ntchito komanso zosintha (ngati zilipo) zomwe muyenera kusintha.
Pezani Ads Manager mkati bizinesi.facebook.com or facebook.com/adsmanager ndikuyang'ana madera otsatirawa.
Chidziwitso: Ngati simukumvetsetsa mawu omwe ali pansipa, mutha kusaka mu Ads Manager kuti mumve zambiri mukusaka komwe kuli pamwamba kapena onani blog, “Zosintha, zowonera, ma CTA, mai!"
Relevance Score
Kufunika kwanu kumakuthandizani kudziwa momwe malonda anu a Facebook amachitira ndi omvera anu. Imayesedwa kuchokera pa 1 mpaka 10. Kutsika kochepa kumatanthauza kuti malondawo sali ogwirizana kwambiri ndi omvera anu omwe asankhidwa ndipo zotsatira zake zidzakhala zotsika kwambiri komanso zotsika mtengo. Kufunika kokwezeka, kuwoneka kokwezeka komanso kutsika mtengo wotsatsa.
Ngati muli ndi gawo locheperako (ie 5 kapena kutsika), ndiye kuti mudzafuna kuyesetsa kusankha omvera anu. Yesani anthu osiyanasiyana ndi malonda omwewo ndikuwona momwe kufunika kwanu kusinthira.
Mukangoyamba kuyitanitsa omvera anu, mutha kuyamba kuyesanso zotsatsa (zithunzi, mitundu, mitu, ndi zina). Kugwiritsa ntchito kafukufuku wanu wa Persona kungakuthandizeni pachiyambi ndi omvera anu omwe akulunjika komanso opanga malonda.
Zithunzithunzi
Zowoneka ndi kangati malonda anu a Facebook adawonetsedwa. Nthawi zambiri zimawonedwa, ndiye kuti chidziwitso chambiri chokhudza utumiki wanu. Mukayamba njira yanu ya M2DMM, kuzindikira zamtundu ndikofunikira kwambiri. Ndikofunika kuthandiza anthu kuganizira za uthenga wanu ndi masamba anu.
Zowoneka zonse sizili zofanana. Zomwe zili m'nkhani zankhani ndizokulirapo kwambiri ndipo (mwina) zimakhala zamphamvu kuposa zina monga zotsatsa zazanja lakumanja. Kuyang'ana kuti muwone komwe malonda akuyika ndikofunikira. Ngati mupeza kuti mwachitsanzo, 90% ya zotsatsa zanu zikuwonedwa ndikuchitapo kanthu kapena kuchitidwa pa foni yam'manja, lolani izi zikuthandizireni kudziwa kapangidwe kanu kotsatsa komanso kugwiritsa ntchito malonda anu pamakampeni amtsogolo.
Facebook idzakuwuzaninso CPM kapena mtengo pazithunzi chikwi chimodzi pazotsatsa zanu. Pamene mukukonzekera ndalama zam'tsogolo zotsatsa, yang'anani pa CPM yanu kuti ikuthandizeni kudziwa malo abwino kwambiri ogwiritsira ntchito ndalama zanu zotsatsa pazowonera ndi zotsatira.
kudina
Nthawi iliyonse munthu akadina pa malonda anu a Facebook amawerengedwa ngati kudina. Ngati munthu atenga nthawi kuti asindikize pa malonda ndikupita ku tsamba lofikira, ndiye kuti ali otanganidwa kwambiri ndipo ali ndi chidwi chochuluka.
Facebook idzakuuzani mu Ad Manager CTR yanu kapena Dinani-Kupyolera-Rate. Kukwera kwa CTR, kuposa momwe anthu anali ndi chidwi ndi malondawo. Ngati mukuyesa mayeso a AB, kapena muli ndi zotsatsa zingapo, CTR ikhoza kukuuzani kuti ndi iti yomwe ikukuthandizani kuyendetsa mawonedwe ambiri patsamba lanu lofikira, ndi yomwe ili ndi chidwi chachikulu.
Onaninso mtengo pakudina kulikonse (CPC) pazotsatsa zanu. CPC ndi mtengo wapa-kudina kulikonse kwa zotsatsa ndipo imakuthandizani kudziwa kuchuluka kwa ndalama zopangira anthu kuti apite patsamba lanu lofikira. Kutsika kwa CPC kumakhala bwinoko. Kuti muchepetse kutsatsa kwanu, yang'anirani CPC yanu ndikuwonjezera ndalama zotsatsa (pang'onopang'ono, osapitilira 10-15% panthawi) omwe ali ndi nambala yabwino kwambiri ya CPC.
Monga momwe zimawonera, komwe malonda anu amawonetsedwa zidzakhudza CTR ndi CPC yanu. Zotsatsa zazanja lamanja nthawi zambiri zimakhala zotsika mtengo pankhani ya CPC ndipo zimakhala ndi CTR yotsika. Zotsatsa za Newsfeed nthawi zambiri zimawononga ndalama zambiri koma zimakhala ndi CTR yapamwamba. Nthawi zina anthu amadina pazakudya popanda kudziwa kuti ndi malonda, ndiye kuti ndi gawo lomwe mungafune kutsatira pakapita nthawi. Anthu ena satha kudinanso malonda koma kukhala ndi chidwi, kotero kuyang'ana pa kampeni pakapita nthawi pogwiritsa ntchito Facebook Analytics ndi Analytics Google kukuthandizani kuti mupeze mawonekedwe.
Ma Conversion Metrics
Kusintha kumatanthawuza zomwe zimachitika patsamba lanu. Utumiki wanu ungatanthauze munthu wina wopempha Baibulo, kutumiza uthenga wachinsinsi, kukopera chinachake, kapena chinthu china chimene mwawapempha kuti achite.
Ikani zosintha munkhani poyesa kuchuluka kwa zosintha zomwe zagawidwa ndi kuchuluka kwa masamba ochezera, kapena kuchuluka kwa otembenuka. Mutha kukhala ndi CTR yapamwamba (dinani-kudutsa) koma zosinthika zotsika. Ngati ndi choncho, mungafune kuyang'ana tsamba lanu lofikira kuti muwonetsetse kuti "funsani" momveka bwino komanso mokakamiza. Kusintha kwa chithunzi, mawu, kapena zinthu zina patsamba lofikira, kuphatikiza liwiro la tsamba, zitha kukhala ndi gawo pakusintha kwanu.
Metric yomwe ingakuthandizeni kudziwa momwe malonda anu a Facebook amagwirira ntchito ndi ndalama zotsatsa zomwe zimagawidwa ndi kuchuluka kwa zosintha, kapena mtengo pakuchitapo kanthu (CPA). M'munsi CPA, m'pamenenso kutembenuka kwambiri mukupeza zochepa.
Kutsiliza:
Zitha kuwoneka ngati zovuta mukamayamba kampeni yotsatsa ya Facebook kuti mudziwe ngati ikuchita bwino kapena ayi. Kudziwa cholinga chanu, kukhala oleza mtima (perekani zotsatsa zosachepera masiku atatu kuti mulole kuti Facebook algorithm igwire ntchito yake), komanso kugwiritsa ntchito ma metric omwe ali pamwambawa kungakuthandizeni kudziwa nthawi yoti muyimitse kampeni.
