Wofunafuna Ndi Woyamba Nthawi Zonse
Mwina munamvapo mawu awa mubizinesi - "Makasitomala amakhala olondola nthawi zonse.” Ndi lingaliro labwino, koma limodzi lomwe lingathe kutayika mu mfundo iyi. Mawu abwino angakhale akuti, "Wogula amakhala woyamba nthawi zonse," kapena bwino, "Ganizirani za kasitomala (wofunafuna) poyamba." Mukachita izi, mupanga makampeni omwe ali othandiza kwambiri komanso omwe angagwirizane ndi omwe mukufuna. Mumanganso maubale olimba ndi omwe amalumikizana nawo muutumiki, zomwe zidzatsogolera ku bwerezani chinkhoswe ndi kulankhulana kogwira mtima kwa Uthenga Wabwino.
Koma kodi kuyika wofunafunayo kumatanthauza chiyani kwenikweni? (Munkhaniyi tigwiritsa ntchito mawu oti “wofunafuna” kutanthauza anthu amene tikuwafikira ndi Uthenga Wabwino) kumvetsetsa zosowa ndi zofuna zawo, Kenako kupanga mauthenga anu amalonda ndi makampeni okhudzana ndi zosowazo ndi kufuna. Kumatanthauza kumvera omwe akukufunani ndikuyankha mayankho awo. Ndipo zikutanthauza kupangitsa kukhala kosavuta kwa ofuna kuchita nawo utumiki wanu.
Mukayika wofunafunayo poyamba, mukunena kuti inu amasamala za iwo. Izi zikuwonetsa kuti simukungoyesa kuwafikitsa ku sitepe yotsatira panjira yanu, koma kuti mukufuna kuwathandiza kuthetsa vuto kapena kupeza mayankho m'moyo wawo. Mkhalidwe woterewu ndi wofunika kwambiri masiku ano, pomwe ofunafuna amakhala ndi zododometsa zambiri, kusungulumwa, komanso zokhutira kuposa kale.
Ofunafuna ali ndi zododometsa zambiri, kusungulumwa, ndi zokhutira kuposa kale.
Tiyeni tibwererenso ku zitsanzo zamabizinesi pazifukwa ziwiri - Choyamba, tonse timawadziwa bwino makampaniwa, ndipo chifukwa tonse takumanapo ndi ma brand awa, zokumana nazo zathu zitha kusinthidwa kukhala zomwe tikuyesera kupanga. kwa omwe tikuyesera kuwafikira. Pali zitsanzo zambiri zamakampani omwe adachita bwino kwambiri poganizira za kasitomala poyamba.
Mwachitsanzo, Apple imadziwika kuti imayang'ana kwambiri chidziwitso chogwiritsa ntchito. Zogulitsa za kampaniyi zidapangidwa kuti zikhale zosavuta kugwiritsa ntchito komanso zowoneka bwino, ndipo zimakhala ndi zinthu zomwe zimapangitsa moyo wa anthu kukhala wosavuta. Koma, Apple sagulitsa mawonekedwe azinthu zawo. Apple ndi yotchuka powonetsa makasitomala zomwe angachite ndi zinthu zawo, kapena bwino, omwe angakhale. Apple samalankhula za Apple. Apple imapanga kampeni yotsatsa yomwe imayang'ana pa INU. Zotsatira zake, Apple yakhala imodzi mwamakampani ochita bwino kwambiri padziko lapansi.
Mukayika wofunayo poyamba, mukunena kuti mumamukonda.
Chitsanzo china ndi Amazon. Zomwe kampaniyo imayang'ana pazantchito zamakasitomala ndizodziwika bwino. Amazon imadziwika chifukwa cha kutumiza mwachangu komanso kosavuta, mfundo zake zobwerera mowolowa manja, komanso kuthandizira kwamakasitomala. Zotsatira zake, Amazon imalankhula mwachindunji pazosowa zodziwika bwino za makasitomala awo, ndipo yakhala imodzi mwa ogulitsa kwambiri pa intaneti padziko lapansi.
Ngati mukufuna kuchita bwino muutumiki, gulu lanu liyenera kutero ikani wofunafunayo patsogolo. Muyenera kulimbikitsa gulu lanu nthawi zonse kufunsa funso, "Kodi Munthu wathu amafunikira chiyani?" Mukachita izi, mupanga makampeni otsatsa omwe ali zogwira mtima kwambiri ndi nthawi zambiri kuti agwirizane ndi omvera anu. Mumanganso maubale olimba ndi okufunani anu, zomwe zidzatsogolera ku kuchita bwino kwambiri polankhulana ndi kulimbikitsa kuyanjana ndi Uthenga Wabwino.
Muyenera kulimbikitsa gulu lanu nthawi zonse kufunsa funso, "Kodi Munthu wathu amafunikira chiyani?"
Ndiye mumayika bwanji wofunafuna patsogolo? Nawa malangizo angapo:
- Mvetsetsani omvera anu: Umunthu wako ndi ndani? Kodi zosowa zawo ndi zotani? Kodi n’chiyani chimawalimbikitsa kuchita utumiki wanu? Kodi akufufuza chiyani? Mukamvetsetsa omvera anu, mutha kusintha mauthenga anu otsatsa kuti awakope.
- Mvetserani kwa omwe akugwirizana ndi utumiki wanu: Osamangolankhula ndi omvera anu, mvetserani kwa iwo. Kodi madandaulo awo ndi otani? Kodi maganizo awo ndi otani? Mukamvera omwe akufuna, mutha kudziwa zomwe akufuna komanso zomwe akufuna, ndipo mutha kugwiritsa ntchito chidziwitsocho kuti muwongolere mauthenga anu ndi zomwe mukufuna kuchita.
- Pangani kukhala kosavuta kwa omwe akufuna kucheza nanu: Onetsetsani kuti tsamba lanu ndi losavuta kugwiritsa ntchito ndikuyenda. Perekani zidziwitso zomveka komanso zachidule. Ndipo pangitsa kuti zikhale zosavuta kwa omwe akufuna kukupezani akakhala ndi mafunso.
- Mverani: Inde, tikubwereza izi! Gulu lanu liyenera kumvetsera moona mtima komanso mosamala kwa omwe akuchita nawo. Timayesetsa kutumikira anthu amene tikuwafikira. Tikuchita utumiki kwa anthu amene timawafikira. Anthu ndi oposa KPI. Ndizofunikira kwambiri kuposa ma metric anu autumiki omwe amayenera kunenedwa kwa opereka ndalama ndi gulu lanu. Ofunafuna ndi anthu osowa Mpulumutsi! Mvetserani kwa iwo. Atumikireni iwo. Ikani zosowa zawo pamwamba pa zanu.
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