Ndidapereka ulaliki wa "Brand" m'mawa uno kwa gulu la atsogoleri autumiki omwe akutumikira pawindo la 10-40 ngati gawo limodzi la zochitika za Utumiki wa MII. Kutengera ndi zomwe zandichitikira pagawoli, ndili wokondwa kugawana nawo zina mwazofunikira m'nkhaniyi.
Chizindikiro Chanu ndi Lonjezo
Chizindikiro ndi choposa chizindikiro chabe. Ndi lonjezo kwa omvera anu pazomwe angayembekezere kuchokera ku bizinesi yanu. Ndizo zonse zomwe amakumana nazo ndi inu, kuyambira patsamba lanu mpaka pazomwe mumatsatira mpaka kutsatsa kwanu.
Mukasunga malonjezo amtundu wanu, mumakulitsa chidaliro ndi omvera anu. Akadziwa kuti akhoza kudalira inu kuti mukwaniritse malonjezo anu, amakhala ndi mwayi wochita nanunso.
Kumbali ina, ngati muphwanya lonjezo la mtundu wanu, mudzawononga mbiri yanu ndikutaya omvera anu.
Ichi ndichifukwa chake ndikofunikira kumveketsa bwino malonjezo amtundu wanu ndikukwaniritsa nthawi zonse.
Brand Consistency ndiyofunikira
Kusasinthika kwamtundu ndikofunikira kuti mupange chizindikiro cholimba. Chizindikiro chanu chikakhala chokhazikika, chimapanga chithunzi chomveka bwino komanso chosaiwalika m'maganizo mwa omvera anu.
Pali njira zambiri zowonetsetsa kusasinthika kwamtundu, kuphatikiza:
- Kugwirizana ndi ma logo, mafonti, ndi mitundu pazogulitsa zanu zonse
- Kugwiritsa ntchito kamvekedwe kofanana ka mawu pakulankhula kwanu
- Kupereka umunthu wamtundu womwewo pamakanema onse
Pamene mukugwirizana ndi zanu chizindikiro, mumapanga kukhulupirirana ndi kuzolowerana ndi omvera anu.
Momwe Mungakhazikitsire Mawu Anu Amtundu
Mawu amtundu wanu ndi momwe mumalankhulirana ndi omvera anu. Ndi kamvekedwe, kalembedwe, ndi umunthu wa mtundu wanu.
Liwu lamtundu wanu liyenera kukhala logwirizana ndi malonjezo amtundu wanu komanso omvera omwe mukufuna. Mwachitsanzo, ngati lonjezo la mtundu wanu liyenera kukhala losangalatsa komanso losangalatsa, mawu amtundu wanu ayenera kukhala opepuka komanso okopa.
Mawu amtundu wanu ayeneranso kukhala owona. Musati muyesere kukhala chinachake chomwe simuli. Khalani owona mtima ndipo umunthu wanu uwonekere.
Mukakhazikitsa mawu amtundu wanu, mumapanga kulumikizana ndi omvera anu mozama. Amaona ngati amakudziwani ndipo akhoza kukukhulupirirani.
Chizindikiro chanu ndi choposa chizindikiro chabe. Ndi lonjezo, kudzipereka, ndi ubale. Mukapanga chizindikiro cholimba, mumapanga mwayi wopikisana nawo pautumiki wanu. Mudzakulitsa luso lanu lodziyimira pawokha m'dziko laphokoso la digito ndi ma TV.
Potsatira malangizo omwe ali m'nkhaniyi, mukhoza kupanga chizindikiro chosaiwalika, chokhazikika, komanso chowona. Izi zikuthandizani kuti mukhale ndi chidaliro ndi omvera anu ndikukulitsa bizinesi yanu. Ngati mukufuna kudziwa zambiri za momwe mungapangire mawu amtundu wanu, ndikupeza njira zambiri zomwe mungathandizire omvera omwe mukufuna, lingalirani zokachita nawo maphunziro a MII amtsogolo kapena onani Yunivesite ya MII, Maphunziro aulere a MII a Paintaneti Omvera Omvera. MII yaphunzitsa mautumiki opitilira 180 padziko lonse lapansi kudzera mu Zochitika Zake Zophunzitsa, komanso anthu opitilira 1,200 kudzera pa Yunivesite ya MII, pamitu monga mawu amtundu, njira zokhutira, ulendo wofunafuna, ndi mitu ina yokonzedwa kuti ikuthandizireni kuti utumiki wanu ugwire bwino ntchito kwaniritsani ntchito yanu.
Chithunzi ndi Engin Akyurt pa Pexels
Mlendo Post by Media Impact International (MII)
Kuti mudziwe zambiri kuchokera ku Media Impact International, lembani ku Nkhani ya MII.
