Kuyimirira pagulu ndi kulumikizana ndi omvera anu kungakhale ntchito yovuta. Pamene magulu autumiki amayesa kupanga maulalo, ndizosavuta kugwera mumisampha ina yomwe imatsutsana ndi zolinga zanu m'malo mokwaniritsa cholinga chanu. Kuti tikuthandizeni kuyang'ana zomwe zikuchitika nthawi zonse zamakampeni ochezera, talemba mndandanda wa zolakwika zisanu zomwe magulu otsatsa amachita nthawi zambiri.
Cholakwika #1: Kunyalanyaza Kafukufuku wa Omvera
Chimodzi mwazolakwa zazikulu zomwe magulu a unduna angapange ndikulowa mu kampeni osamvetsetsa zomwe akufuna. Popanda kumvetsetsa mozama zomwe omvera anu amakonda, machitidwe, ndi zowawa za omvera anu, zomwe zili patsamba lanu zimatha kugwa. Monga Seth Godin akugogomezera, "Kutsatsa sikulinso za zinthu zomwe mumapanga, koma za nkhani zomwe mumanena."
Mwachitsanzo, Pepsi atayambitsa kampeni yoyipa yokhala ndi Kendall Jenner akupereka chitini cha soda kwa apolisi panthawi ya zionetsero, kusamva kwa mawu kwa omvera kunapangitsa kuti anthu ambiri azibwerera m'mbuyo. Kusagwirizana pakati pa kampeni ndi malingaliro a omvera kudabweretsa kuwononga mbiri ya mtunduwo.
Yankho: Ikani patsogolo kafukufuku wa omvera kuti mupange makampeni omwe amamveka bwino. Gwiritsani ntchito ma analytics a data, fufuzani, ndikuchita nawo zomvetsera pagulu kuti mumvetsetse zomwe zimapangitsa omvera anu kukhala ndi chidwi. Tsatirani Maphunziro a MII a Persona kuti mupange mbiri yanu yabwino ya omvera. Kenako, jambulani nkhani zomwe zimafanana ndi nkhani zawo, kutembenuza omvera anu kukhala mwayi wochita nawo utumiki.
Cholakwika #2: Chizindikiro Chosagwirizana
Kusagwirizana pakuyika chizindikiro pamapulatifomu osiyanasiyana kumatha kusokoneza chidziwitso chanu chautumiki ndikusokoneza omvera anu. Kujambula ndizoposa chizindikiro. Ndizomwe zimayembekeza, zokumbukira, nkhani, ndi maubale zomwe, zimatengedwa pamodzi, zimatengera chisankho cha munthu kutsatira tsamba lanu, kapena kuchita nawo mozama.
Kusinthana pakati pa kamvekedwe kovomerezeka Facebook ndi kamvekedwe wamba Instagrammwachitsanzo, akhoza kusiya otsatira akudabwa. Kusafanana m'mawonekedwe ndi mauthenga kudzadzutsa mafunso okhudza kuwona kwa utumiki wanu.
Yankho: Pangani maupangiri atsatanetsatane amtundu omwe amakhudza zowoneka, mawu, ndi mauthenga. Izi zimatsimikizira kuti mtunduwo umadziwika bwino pamapulatifomu onse ochezera, kukulitsa chidaliro ndi kuzindikirika pakati pa omvera anu.
Cholakwika #3: Kunyalanyaza Analytics
Makampeni ochezera pa TV popanda kusanthula mwatsatanetsatane ali ngati kuponyera mivi mumdima. Mphamvu yopangira zisankho zoyendetsedwa ndi deta imagogomezedwa ndi lingaliro lofala, "Simungathe kuwongolera zomwe simukuyesa."
Kuyika ndalama zambiri pa kampeni popanda kutsatira mosamalitsa ma metric ndikuwononga nthawi ndi ndalama zautumiki. Kusazindikira zomwe zakhudzidwa kwambiri kupangitsa kuti zinthu ziwonongeke komanso kuphonya mwayi wokwaniritsa kampeni.
Yankho: Nthawi zonse santhulani ma metrics monga kuchuluka kwa anthu omwe ali pachibwenzi, mitengo yodumphadumpha, ndi kutembenuka mtima. Ngati mukugwiritsa ntchito malo ochezera a pa Intaneti kuti mutumize mauthenga achindunji, yang'anani mosamala nthawi yoyankha kuchokera ku gulu lanu kuti musawononge otsogolera. Gwiritsani ntchito zidziwitso izi kukonza bwino njira zanu, kukulitsa zomwe zimagwira ntchito, ndikusintha kapena kutaya zomwe sizikugwira ntchito.
Cholakwika #4: "Kugulitsa Movuta" M'malo Momanga Ubale
M'dziko lodzaza ndi zotsatsa, njira yogulitsa movutikira ikhoza kuzimitsa omvera anu. Anthu ambiri amakumana ndi Yesu kudzera mu ubale ndi anthu ena. Pamene tikulalikira Uthenga Wabwino, sitinganyalanyaze zosowa za munthu pa ubale ndi kulumikizana ndi ena.
Kuchulukitsa otsatira anu pamasamba ochezera a pa Intaneti ndi ma post omwe amatsatsira kwambiri kupangitsa kuti anthu achepe komanso osalembetsa. Ngati positi iliyonse ikupempha omvera kuti akupatseni china chake, monga mauthenga awo kapena kutumiza uthenga wachindunji, mungozimitsa ku uthenga womwe mukuyesera kugawana nawo.
Yankho: Ikani patsogolo zinthu zomwe zimapereka phindu kwa omvera anu. Gawani zolemba zamabulogu zachidziwitso, makanema osangalatsa, kapena nkhani zolimbikitsa zomwe zimagwirizana ndi zikhulupiriro zautumiki wanu, ndikulumikizana ndi omvera anu.
Cholakwika #5: Kunyalanyaza Kugwirizana kwa Anthu
Kulephera kuyanjana ndi dera lanu ndi mwayi wosowa wolimbikitsa kukhulupirika ndikusintha mtundu wanu. Izi zitha kuwoneka ngati zodziwikiratu, popeza pali magulu ambiri autumiki kuti azicheza ndi anthu payekhapayekha. Koma, MII yagwira ntchito ndi magulu osawerengeka omwe amayendetsa maulumikizidwe awo ndi mauthenga kuchokera kwa omvera awo, kungolola kuti mauthengawo asokonezeke m'mbuyomu pomwe sangathe kuyankha munthawi yake.
Ngati maakaunti a unduna wanu atakhala ndi ndemanga zambiri, komabe mayankho anali osowa, mungakhale mukutumiza uthenga wamphamvu kwa anthuwa kuti zopempha zawo sizofunika kuvomereza ndikuyankha. Kusamvana uku kungachititse kuti anthu asamamve komanso asamagwirizane.
Yankho: Yankhani nthawi zonse ndemanga, mauthenga, ndi zotchulidwa. Vomerezani ndemanga zabwino ndi zoipa, kusonyeza kudzipereka kwa utumiki wanu pakumvetsera ndi kuyamikira zomwe omvera anu apereka. Izi zimatumiza uthenga kwa ena omwe akuganiza zoyankha kuti mauthenga awo amtsogolo adzawoneka, kumva, ndikuyankhidwa.
MII ikuyembekeza kuti gulu lanu lipindula popewa zolakwa zisanu zomwe zimadziwika ndi kuvomereza mfundo za kumvetsetsa kwa omvera, kuyika chizindikiro mosasintha, zisankho zoyendetsedwa ndi data, kupanga ubale, komanso kuchitapo kanthu ndi anthu. Gulu lanu lautumiki litha kutsegulira njira yopita ku kampeni yopambana yapa social media. Pangani makampeni anu kukhala osaiwalika, atanthauzo, komanso ochititsa chidwi kuti akope chidwi ndi kuitanira omvera anu pazokambirana zomwe zingakhale ndi zotsatira zamuyaya.
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Mlendo Post by Media Impact International (MII)
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