Anthu amakumana ndi mauthenga otsatsa malonda pakati pa 4,000 ndi 10,000 patsiku! Ambiri mwa mauthengawa amanyalanyazidwa. M'zaka zautumiki wa digito, makonda ndiofunikira kwambiri kuposa kale. Pokhala ndi phokoso komanso mpikisano wambiri, ndikofunikira kupeza njira zodziwikiratu pagulu ndikulumikizana ndi omvera anu payekhapayekha.
Kupanga makonda kumatha kuchitika m'njira zambiri, kuyambira kugwiritsa ntchito zidziwitso zamunthu kupanga zomwe mukufuna mpaka kugwiritsa ntchito zida zaukadaulo zamalonda kuti mupereke zokumana nazo zanu. Koma ziribe kanthu momwe mungachitire, makonda ndikuwonetsa anthu anu kuti mumawamvetsetsa komanso kuti mumasamala za zosowa zawo.
Mukachita bwino, kusintha kwanu kungathe kukhala ndi chiyambukiro chachikulu pa zotsatira za utumiki wanu. Mwachitsanzo, kafukufuku wa McKinsey adapeza kuti makampani omwe amagwiritsa ntchito makonda amapeza ndalama zochulukirapo 40% kuposa makampani omwe sachita. Gulu lanu likhoza kukhala kuti silikuyendetsa ndalama, koma tonse tikuyang'ana kuti tichotse anthu omwe amangoyang'ana chabe kuti asinthe. Kutumizirana mameseji kwamakonda kumawonjezera kuchuluka kwa anthu omwe angatenge izi.
Ndiye mumayamba bwanji kupanga makonda? Nawa malangizo angapo:
- Yambani ndi data yanu yamunthu.
Chinthu choyamba pakupanga makonda ndikusonkhanitsa zambiri zamunthu wanu momwe mungathere. Izi zitha kuphatikiza zinthu monga kuchuluka kwa anthu, mbiri yogula zinthu, ndi machitidwe awebusayiti. - Gwiritsani ntchito deta yanu kuti mupange zomwe mukufuna.
Mukakhala ndi data yanu, mutha kuyigwiritsa ntchito kupanga zomwe mukufuna zomwe zikugwirizana ndi zomwe mumakonda. Izi zingaphatikizepo zinthu monga makalata a imelo, zolemba zamabulogu, kapena zolemba zapa TV. - Gwiritsani ntchito zida za Marketing Technology (MarTech) kuti mupereke zokumana nazo zanu.
MarTech itha kugwiritsidwa ntchito popereka zokumana nazo zanu m'njira zingapo. Mwachitsanzo, mabungwe amalonda ali ndi zida zambiri zomwe zingagwiritsidwe ntchito kuti agwirizane bwino ndi omvera. Zida monga Customer.io kapena Personalize zitha kugwiritsidwa ntchito kulimbikitsa zomwe zili kwa anthu, kusintha zomwe zachitika patsamba lanu, kapena kupanga ma chatbots omwe amatha kuyankha mafunso.
Kupanga makonda ndi gawo lofunikira pazabwino zilizonse zotsatsira digito. Potenga nthawi kuti musinthe malonda anu, mutha kulumikizana ndi omvera anu pamlingo wozama ndikuyendetsa zotsatira zabwino.
"Kupanga makonda ndiye chinsinsi cha malonda m'zaka za zana la 21. Ngati mukufuna kufikira omvera anu ndikulumikizana nawo, muyenera kulankhula nawo m'njira yoyenera kwa iwo. Izi zikutanthauza kumvetsetsa zosowa zawo, zokonda zawo, ndi zowawa zawo. Zimatanthawuzanso kugwiritsa ntchito deta ndi ukadaulo popereka mauthenga ndi zokumana nazo zanu. ”
Seth Godin
Chifukwa chake ngati simukupanga malonda anu, ino ndi nthawi yoti muyambe. Ndi njira yabwino kwambiri yofikira omvera omwe mukufuna ndikuwongolera zotsatira.
Chithunzi ndi Mustata Silva pa Pexels
Mlendo Post by Media Impact International (MII)
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