Kodi munayamba mwachezapo ndi munthu amene amangolankhula za iye yekha? Zimakhala zokwiyitsa, zochedwetsa, ndipo nthawi zambiri zimatsogolera ku chikhumbo chopewa kukambirana ndi munthuyo m'tsogolo.
Ubwenzi ndi kukambirana pakati pa utumiki wanu ndi omvera. Chinkhoswe chenicheni chimabwera kudzera mu kulumikizana ndi anthu, kumanga maubwenzi, kumvetsetsana mozama, ndi kuchitapo kanthu kolimbikitsa kukwaniritsa cholinga chimodzi. Kuchita nawo chidwi ndikofunikira pakufikira pa digito, koma mautumiki ambiri samamvetsetsa kuti kuyesetsa kwawo kukakamiza anthu kuchitapo kanthu kukupha zokambiranazo. Kugwiritsa ntchito njira yolakwika kumabweretsa kuphonya mwayi wogawana ndi anthu za Yesu, kukulitsa ubale wanu ndi omvera anu mozama, ndikupangitsa chidwi chaufumu.
Limbikitsani kufalitsa uthenga wanu ndikusintha ufumu kwamuyaya poganizira zinthu khumi izi zomwe zimakhudza kuchitapo kanthu kwa digito kwa mautumiki:
- Mulingo woyenera Mauthenga - Munthu wanu ndi ndani? Kodi amasamala za chiyani? Kodi akuyesera kuti akwaniritse chiyani? Ndi chiyani chomwe chimawatsogolera ku zomwe muli nazo poyamba? Yang'anani kwambiri popereka uthenga wanu mwachidule komanso mokakamiza, koma chitani izi m'njira yogwirizana ndi omvera anu komanso zolinga zawo.
- Zinthu Zabwino - Ubwino umapambana kuchuluka m'dziko lamasiku ano. Pangani nkhani zodziwitsa, zolimbikitsa, zokopa komanso zopatsa chidwi. Nthawi zambiri magulu autumiki amayesa kungotulutsa china chake kuti chifike tsiku lomaliza kapena kalendala yotumizira anthu pazama TV. Chedweraniko pang'ono. Ndi bwino kukhala chete kwakanthawi kusiyana ndi kutaya omvera anu powauza zinthu zomwe sizimamveka.
- Nthawi - Yambitsani nthawi yoyenera kuti muwonetsetse kukhudzidwa kwakukulu. Mvetserani nthawi yomwe omvera anu ali okangalika komanso omwe akuyenera kuchitapo kanthu. Post nthawi imeneyo.
- Kuchita nawo Omvera - Apangitseni anthu kuti alankhule za utumiki wanu pamasamba ochezera a pa Intaneti ndi mapulatifomu ena a digito pofunsa mafunso okakamiza. Uwu ndi mwayi wabwino kwa opereka kapena othandizira kuti atenge nawo mbali, koma alimbikitseni kuti azingoyang'ana nkhani zolimbikitsa kapena zidziwitso zomwe omvera anu azisamala.
- imelo Marketing - Kutsatsa maimelo ndi chida champhamvu komanso chosagwiritsidwa ntchito mochepera. Mndandanda wa imelo wokhala ndi mitengo yotseguka kwambiri ukhoza kukhala wamphamvu kwambiri kuposa malo ochezera a pa Intaneti zikafika pakuchitapo kanthu kwa omvera. Komanso, mndandanda wanu wa imelo sungathe kutsekedwa monga momwe malo ochezera amachitira. Tumizani maimelo pafupipafupi kuti okuthandizani adziwe zomwe zachitika posachedwa muutumiki wanu.
- Personalization - Dziwani umunthu wanu ndikupanga uthenga wanu kukhala wamunthu. Onetsetsani kuti uthenga wanu wapangidwira wogwiritsa ntchito aliyense kapena gulu la ogwiritsa ntchito. Ngati muli ndi anthu angapo kapena kusiyana kwakukulu pakati pa magulu omwe mukuyesera kuwafikira ndiye kuti muyenera kusintha zomwe zili pagulu lililonse padera kuti mupange chidwi chozama.
- Social Media Management - Pambuyo pofotokoza zoyambira zomwe zalembedwa pamwambapa, tsopano ndi nthawi yoganizira makalendala azama media komanso ndandanda yotumizira. Kugwira ntchito nthawi yomaliza pamphindi yomaliza ndi njira yabwino yowotcha gulu lanu. M'malo mwake, sungani maakaunti anu mwadongosolo komanso mosasintha. Khazikitsani ziyembekezo zomveka bwino ndikufotokozerani omwe ali ndi magawo osiyanasiyana a ndondomeko yanu.
- Zojambula - Zithunzi, makanema, zojambulajambula - Gwiritsani ntchito zowoneka kuti mukope chidwi ndi kukopa anthu. Zomwe muli nazo zimangokhala ndi masekondi atatu kuti ziwoneke bwino ndikuthandiza wina kudziwa ngati akufuna kupitiriza kucheza nanu. Zowoneka ndi njira yabwino kwambiri yokopera ndikusunga chidwi.
- Kusintha - Mwakonzekera njira zachinkhoswe? Limbikitsani mphamvu zamakanika amasewera kuti mutengere omvera anu molumikizana. Zitsanzo zamasewera zitha kukhala kuyankha moyo kwa anthu omwe apereka ndemanga pa positi mkati mwa mphindi 15 zoyambira positi itasindikizidwa. Izi zimagwira ntchito bwino kwa mautumiki omwe ali ndi otsatira ambiri omwe akuyesera kulimbikitsa chidwi cha omvera.
- Zosintha - Yesani, yesani, yesani! Tsatani ma analytics kuti muwone kupambana kwa zoyesayesa zanu ndikusintha ngati pakufunika. Palibe chomwe chimakhazikika. Gulu lomwe lingaphunzire kuchokera ku miyeso ndikusintha mwachangu ku zomwe deta ikunena lipanga kukhazikika komanso kuchitapo kanthu mozama ndi omvera anu pakapita nthawi.
Kodi utumiki wanu ukugwiritsa ntchito bwanji mfundo khumizi? Ali kuti wamphamvu? Kodi muli ndi malo oti muwongolere? Ndi malangizo awa, mutha kupanga dongosolo logwira ntchito lautumiki wa digito lomwe lingayendetse zotsatira zenizeni.
Kumbukirani kuti kucheza ndi omvera anu ndi njira ziwiri zokambilana zomwe zingapangitse maubwenzi ozama, kukulitsa chidaliro ndi omvera anu, ndikubweretsa kukhudzidwa kwa ufumu! Tikamasamala za anthu amene tikuwafikira, adzabwerera m’mbuyo.
Chithunzi ndi Rostislav Uzunov kuchokera ku Pexels
Mlendo Post by Media Impact International (MII)
Kuti mudziwe zambiri kuchokera ku Media Impact International, lembani ku Nkhani ya MII.
