Ulendo wochoka ku chidziwitso kupita pachiyanjano ndi wovuta, koma kumvetsetsa magawo a njira yotsatsa kungathandize kuti utumiki wanu utsogolere omvera anu panjira imeneyi. Tawonani magawo atatu ofunikira a njira yotsatsira - kuzindikira, kulingalira, ndi kusankha - pamodzi ndi njira zoyankhulirana ndi ma metrics kuti muyese kuchita bwino pagawo lililonse.
1. Chidziwitso: Kupanga Chiwonetsero Choyamba Chosaiwalika
Communication Channel: Social Media
Mu gawo lodziwitsa, cholinga chanu ndikutenga chidwi chamunthu wanu ndikuwadziwitsa za uthenga wanu kapena utumiki wanu. Social TV nsanja ngati Facebook, Instagram, ndipo YouTube ndi njira zabwino kwambiri pazifukwa izi chifukwa zimapereka mwayi wofikira komanso kuthekera kopanga zinthu zopatsa chidwi, zogawana nawo.
Metric: Kufikira ndi Zowonera
Kuti mumvetsetse momwe mukupangira chidziwitso, yesani kufikira kwanu ndi zomwe mukuwona. Kufikira kumatanthawuza kuchuluka kwa ogwiritsa ntchito apadera omwe awona zomwe mwalemba, pomwe zowonera zimatsata kuti zomwe mwalemba zawonetsedwa kangati. Kuchuluka kwa zowoneka, zophatikizidwa ndi kufalikira kwakukulu, zikuwonetsa kuzindikira kwakukulu.
2. Kuganizira: Kumanga Chidwi ndi Chikhulupiriro
Njira Yolumikizirana: Kutsatsa Kwazinthu (Mabulogu, Makanema)
Munthu wanu akadziwa za utumiki wanu, chotsatira ndicho kukulitsa chidwi chawo ndi kukhulupirirana. Kutsatsa kwazinthu kudzera m'mabulogu, makanema, ndi njira zina kumakupatsani mwayi wowonetsa ukatswiri wanu, kugawana zambiri zamtengo wapatali, ndikuyankha mafunso omwe angakhale nawo. Mutha kulimbikitsa izi kudzera munjira zodziwitsira zomwe taziwona pamwambapa, koma cholinga apa ndikuchotsa mawonekedwe anu kuchokera pawailesi yakanema kupita ku njira "yake" ngati tsamba lanu.
Metric: Chiyanjano ndi Nthawi Yogwiritsidwa Ntchito
Pakadali pano, tsatirani zoyezetsa za zomwe mukuchita monga zokonda, zogawana, ndemanga, ndi nthawi yomwe mumagwiritsa ntchito pazinthu zanu. Kutenga nawo mbali kwambiri komanso nthawi yayitali yowononga zomwe muli nazo ndizizindikiro zomwe omvera anu ali nazo chidwi ndikuganizira zomwe mumapereka.
3. Chisankho: Kuwongolera Chisankho Chomaliza
Njira Yolumikizirana: Kutsatsa kwa Imelo
Mugawo lachisankho, makasitomala omwe angakhalepo ali okonzeka kuchita nawo, ndipo muyenera kuwapatsa chiwongolero chomaliza. Kutsatsa maimelo ndi njira yamphamvu ya izi, chifukwa imakulolani kuti mutumize mauthenga anu, omwe akulunjika kumabokosi omvera anu. Njira zina zomwe muyenera kuziganizira zikuphatikiza ma SMS, kapena mauthenga achindunji pama media ochezera. Yang'anani mipata yokambirana 1 mpaka 1 ndi anu khalidwe.
Metric: Mtengo Wotembenuza
Mfundo yofunika kwambiri yoyezera pakadali pano ndi kuchuluka kwa otembenuka, omwe ndi kuchuluka kwa omwe adalandira maimelo omwe adamaliza zomwe akufuna, monga kunena za chikhulupiriro kapena kulembetsa kuti atumize Baibulo kapena zida zina zautumiki. Kutembenuka kwakukulu kukuwonetsa kuti kutsatsa kwanu maimelo ndikuyendetsa bwino zisankho.
Maganizo Otseka
Kumvetsetsa magawo otsatsa ndikugwirizanitsa njira zanu zoyankhulirana ndi ma metrics moyenera ndikofunikira kuti muwatsogolere omvera anu paulendo wawo. Poyang'ana pa kufikira ndi zowonera mu gawo la kuzindikira, kutengapo mbali ndi nthawi yomwe mumagwiritsa ntchito poganizira, komanso kuchuluka kwa otembenuka pagawo lachigamulo, mudzakhala okonzeka kuyeza ndi kukhathamiritsa kutsatsa kwanu kuti muchite bwino.
Kumbukirani, chinsinsi choyendetsera bwino malonda ndikusanthula mosalekeza ndikusintha njira zanu kutengera zomwe mumasonkhanitsa, kuwonetsetsa kuti mukusuntha omvera anu kuchokera pagawo lina kupita pa lotsatira.
Chithunzi ndi Ketut Subiyanto on Pexels
Mlendo Post by Media Impact International (MII)
Kuti mudziwe zambiri kuchokera ku Media Impact International, lembani ku Nkhani ya MII.
