Maphunziro a MII ndi zolemba nthawi zambiri zimayang'ana kwambiri kuyendetsa anthu omvera kudzera pawailesi yakanema, koma kupezeka kwanu pawailesi yakanema kumathanso kukhala chida chofunikira kwa anthu omwe amafufuza lingaliro la Chikhristu asanalowe. Ndipotu, posachedwapa Pew Research Report limasonyeza kuti “akuluakulu 30 pa XNUMX alionse ku United States amanena kuti amapita pa Intaneti kukafufuza nkhani zokhudza chipembedzo.” Ganizirani za zomwe mwakumana nazo pogula. Kodi mumachita nawo malo ochezera a pa Intaneti ndi mtundu womwe umalimbikitsa zovala zatsopano kapena galimoto yomwe mungaganizire? Mosakayika ayi. M'malo mwake, muli ngati anthu ambiri ndikusuntha kuwunika kwanu kuchokera pazama TV (gawo lodziwitsa) kupita patsamba la mtunduwo kuti muchite kafukufuku wambiri (gawo lolingalira).
Malo ochezera a pa Intaneti asintha kuchokera ku nsanja chabe zolumikizirana ndi kulumikizana kupita ku zida zamphamvu zamautumiki kuti awonjezere kufikira kwawo ndikuyendetsa kuchuluka kwa anthu patsamba. Kubweretsa ogwiritsa ntchito patsamba lanu ndi gawo lofunikira. Mosiyana ndi malo ochezera a pa Intaneti pomwe zokambiranazo zimakhala zapagulu komanso zimatsatiridwa, kumlingo wina, ndi njira yanu yochezera, tsamba lautumiki limalola kugwiritsa ntchito masamba omwe atha kusinthidwa kwa wogwiritsa ntchito, mafunso awo, kapena zosowa zawo.
Kuphatikiza apo, ndi mabiliyoni a ogwiritsa ntchito pamapulatifomu osiyanasiyana, kuthekera kofikira anthu ambiri ndikusuntha anthu kuchoka pamasamba ochezera kupita kumalo anu (tsamba lanu lautumiki) ndikosatsutsika. M'nkhaniyi, tiwona momwe tingagwiritsire ntchito bwino malo ochezera a pa Intaneti kuti tipititse patsogolo kuchuluka kwa anthu patsamba lanu.
Zinthu Zochita Zaluso
Zokhudzana ndi khalidwe ndiye mwala wapangodya wa njira yabwino yolumikizirana ndi anthu. Pangani kalendala yomwe imayang'anira zinthu zosiyanasiyana, monga zolemba zamabulogu, zithunzi zokopa, makanema osangalatsa, komanso ma infographics osangalatsa. Cholinga chake ndikupereka phindu kwa omvera anu kwinaku mukuwayendetsa mochenjera kutsamba lanu komwe atha kulowa mozama pazomwe amawakonda.
Gwiritsani Ntchito Zowoneka
Zowoneka zimakonda kukhala zopatsa chidwi komanso zogawana. Ikani zithunzi ndi zithunzi zapamwamba kwambiri zomwe zimagwirizana ndi dzina lanu. Gwiritsani ntchito zithunzi zochititsa chidwi kuti mulepheretse ogwiritsa ntchito kusuntha ndi kuwalimbikitsa kuti afufuze mopitilira.
Phatikizani Kuitanira-Ku-Zochita (CTAs)
Mwakonza nyambo, tsopano ikani mbedza! (Ndilo fanizo la usodzi kwa amene sakonda nsomba). Chilichonse chomwe mumagawana pazama TV chiyenera kukhala ndi kuyitanidwa kuchitapo kanthu. Kaya ndikuchezera tsamba lanu lofikira kuti mumve zambiri, lembani kalata yamakalata, kapena fufuzani mndandanda wazogulitsa, ma CTA amawongolera zomwe omvera anu amachita. Chilichonse mwazinthu izi zitha kuchitika patsamba lanu lautumiki kuti muthandizire kukulitsa chidziwitso cha ogwiritsa ntchito kuposa malo ochezera a pa Intaneti okha.
Tsatani ndi Kusanthula
Gwiritsani ntchito zida za analytics zoperekedwa ndi malo ochezera a pa TV kuti muzitha kuyang'anira momwe zolemba zanu ndi makampeni amagwirira ntchito. Lumikizani datayi ndi zida monga Google Analytics (GA4) kuti muzindikire ndi mitundu iti yomwe ikukhudzidwa kwambiri ndi omvera anu zomwe zimakupangitsani kuti muziyendera masamba. Analytics imathanso kukuthandizani kutsata ulendo wa wosuta wanu kuchokera patsamba lofikira kapena positi yabulogu kupita patsamba lanu lonse. Pewani masamba osatha omwe samalumikizana ndi masamba ena patsamba lanu. Pamene mukuwunikanso machitidwe a alendo anu, onetsetsani kuti mwasintha njira yanu malinga ndi zomwe deta ikuwonetsani.
Consistency ndi Chinsinsi
Kupanga kukhalapo kwamphamvu pa intaneti ndikuyendetsa magalimoto pamawebusayiti kudzera pazama TV kumatenga nthawi komanso kusasinthasintha. Lembani zatsopano nthawi zonse, kambiranani ndi omvera anu, ndipo sinthani ndondomeko yanu kutengera zidziwitso zomwe mwapeza kuchokera ku analytics yanu.
Kutsiliza
Malo ochezera a pa Intaneti amapereka mwayi wamtengo wapatali woyendetsa anthu ambiri pa webusaiti yanu. Pomvetsetsa omvera anu, kukonza zomwe muli nazo, ndikugwiritsa ntchito mwanzeru nsanja zosiyanasiyana, mutha kusintha mawonekedwe anu ochezera a pa Intaneti kukhala injini yamphamvu yakukulitsa tsamba lanu. Kumbukirani, sikungonena za kuchuluka kwa magalimoto, komanso mtundu wa kutanganidwa komwe kungathandize kukwaniritsa zolinga za utumiki wanu.
Chithunzi ndi Nkhani za DT pa Pexels
Mlendo Post by Media Impact International (MII)
Kuti mudziwe zambiri kuchokera ku Media Impact International, lembani ku Nkhani ya MII.
