Kodi mwakonzeka kuwongolera njira yanu yapa media media ndikukulitsa kupezeka kwanu pa intaneti? Lero, tikulowa m'dziko la makalendala azinthu ndi momwe angakhalire chida chanu chachinsinsi kuti mupambane pazachitukuko. Musanayambe kupanga kalendala yanu yazinthu, ndikofunikira kuyala maziko. Tiyeni tiyambe ndi maziko.
Kalendala yanu yazinthu iyenera kutsogozedwa ndi zinthu ziwiri zofunika:
- Zidziwitso za Omvera: Kudziwa omvera anu mkati ndi kunja ndiye chinsinsi chopangira zinthu zomwe zimamveka. Chitani kafukufuku wokwanira wa omvera kuti mumvetsetse zomwe mumakonda, zomwe mumakonda, komanso zowawa.
- Zolinga za Social Media: Kalendala yanu yazinthu iyenera kugwirizana mosasunthika ndi zolinga zanu zapa TV. Kaya ndikuchulukirachulukira, kuyendetsa kuchuluka kwa anthu pamasamba, kapena kukulitsa chidziwitso, zolinga zanu ziyenera kuumba njira yanu.
Sikuti malo onse ochezera a pa Intaneti amapangidwa mofanana. Aliyense ali ndi omvera ake apadera komanso mphamvu zake. Dziwani kuti ndi nsanja ziti zapa TV zomwe ndizofunikira kwambiri kwa omvera anu komanso zolinga zanu. Mvetserani zamitundu yosiyanasiyana ya nsanja iliyonse, monga malire a zilembo, mawonekedwe azinthu, ndi ndandanda yotumizira. Kudziwa izi kukuthandizani kukonza zomwe zili.
Ndi maziko anu ali m'malo, ndi nthawi yoti muyambe kupanga kalendala yanu. Zosiyanasiyana ndi dzina lamasewera akafika pazomwe zili. Konzani kalendala yanu potsatira izi:
- Kupanga Magulu a Zamkatimu: Konzani zomwe muli nazo m'magulu, monga zamaphunziro, zotsatsira, zosangalatsa, komanso kumbuyo kwa zochitika. Izi zimatsimikizira kusiyanasiyana ndikupangitsa omvera anu kukhala otanganidwa.
- Kusankha Mitu Yamkati: Sankhani mitu kapena mitu yayikulu mwezi uliwonse kapena kotala lililonse. Mitu imathandizira kusasinthika komanso kupanga kapangidwe ka zomwe zili patsamba lanu.
- Kuwona Mitundu Yosiyanasiyana Yazinthu: Sakanizani ndi kufananiza zamitundu, kuphatikiza zithunzi, makanema, zolemba, ndi nkhani. Kusiyanasiyana kumapangitsa omvera anu kukhala osangalala komanso kuchita chidwi.
- Kukonzekera Matsenga: Ikani ndalama pazida zowongolera zapa media kuti mukonze zolemba zanu bwino. Konzani zomwe mwalemba pasadakhale, kuwonetsetsa kusinthasintha komanso kumasula nthawi yoti muchitepo kanthu.
Chilengedwe chogwiritsidwa ntchito chikhoza kukhala chirombo, koma sichiyenera kukhala cholemetsa. Yerekezerani njira zanu zamkati pakati pa Creation ndi Curation. Pezani kusakaniza koyenera pakati pa kupanga zinthu zoyambira ndikusunga zomwe zilipo kale kuchokera kuzinthu zodziwika bwino zamakampani anu. Gulu lanu liyenera kugwiritsanso ntchito zida ndi zinthu zomwe zimathandizira kupanga zinthu mosavuta komanso kusanja, monga mapulogalamu azithunzi, mapulaneti okonzera, ndi malaibulale okhutira.
Kalendala yanu yazinthu sinalembedwe mwamwala. Iyenera kusinthika ndi omvera anu ndi zomwe mumazidziwa kudzera mu kusanthula ndi kuyeza kwa ma KPI. Koma, kusasinthasintha ndilo dzina la masewerawo. Gwiritsitsani ku ndandanda yanu yotumizira mwachipembedzo. Kusasinthasintha kumapangitsa kuti anthu azikhulupirirana komanso kuti omvera anu azikhala otanganidwa.
Pomaliza, kumbukirani kuwunika pafupipafupi ma analytics anu pa media media. Tsatani ma metrics ofunikira monga kuchuluka kwa omwe akutenga nawo mbali, kukula kwa otsatira, ndi mitengo yodumphadumpha. Gwiritsani ntchito zidziwitso izi kuti mukonzenso bwino zomwe zili m'makampeni amtsogolo ndi zina zowonjezera zomwe zingakupatseni kalendala yanu kwa miyezi ikubwera.
Kutsiliza
Kupanga kalendala yazinthu kuli ngati kukhala ndi mapu apamsewu opita patsogolo pazama media. Mukamvetsetsa omvera anu, kukhazikitsa zolinga zomveka bwino, ndikupanga njira zosiyanasiyana zosinthira, mudzakhala mukuyenda bwino kwambiri pazakompyuta. Kumbukirani, kusasinthasintha, kusinthasintha, ndi kuwunika ndi ogwirizana nawo paulendowu.
Ndiye mukuyembekezera chiyani? Pindani manja anu, yambani kupanga kalendala yanu, ndikuwona kupezeka kwanu pawailesi yakanema kukukwera!
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Mlendo Post by Media Impact International (MII)
Kuti mudziwe zambiri kuchokera ku Media Impact International, lembani ku Nkhani ya MII.
