Kumvera chisoni Marketing

Kodi tikufalitsa uthenga wathu m’njira yoyenera?

Tili ndi uthenga woti tiwuuze kudzera mu zomwe talembazo: Yesu amakukondani ndipo mutha kukhala pa ubale ndi Iye komanso banja lanu ndi anzanu! Dera lanu likhoza kusinthidwa ndi chikondi ndi mphamvu ya Yesu Khristu!

Ndipo titha kuwauza izi m'makalata athu monga, "YESU AMAKUKONDA."

Koma, m'dziko lazamalonda, pali njira ina - mwinanso njira yothandiza kwambiri chinkhoswe anthu omwe ali ndi zomwe tili ndikulumikizana ndikufunika kwa chinthu; kapena, kwa zolinga zathu, Mpulumutsi.

 

Anthu sakufuna kugula matiresi koma kugula tulo tabwino

Nthawi zambiri, pokhapokha ngati anthu azindikira kuti akufuna kapena akufuna chinthu, sangachipeze popanda kuuzidwa. Tonse takumana ndi izi. Komabe, pamene malonda aikidwa pamaso pa wogula, chinachake chimayamba kuchitika. Iwo amayamba kuganiza za izo.

Ngati malonda angonena kuti, "Gulani malonda athu!" wogula alibe chifukwa choganizira mopitirira; iwo amangoganiza za mankhwala kwa sekondi pamene scrolling. Komabe, ngati malonda anena kuti, “Moyo wanga wasinthadi kukhala wabwinoko. Sindikukhulupirira! Ngati mudafunako kusintha kotereku, dinani apa kuti mudziwe zambiri,” china chake chikuyamba kuchitika.

Wogula akhoza kulumikiza ku malonda pa mfundo zingapo:

• Wogula amamvanso kufunikira kapena kufuna kusintha
• Wogula amadzifuniranso zabwino
• Wogula amayamba kuzindikira momwe munthuyo akumvera pamalondawo podzizindikiritsa ndi malonda omwewo.

Pazifukwa izi, mawu achiwiri otsatsa, "Moyo wanga wasinthadi ..." akuwonetsa njira yotsatsa yomwe imatchedwa "kutsatsa kwachifundo" ndipo imadziwika bwino ndikugwiritsidwa ntchito kwambiri m'maiko otsatsa.

 

"Moyo wanga wasinthadi ..." akuwonetsa njira yotsatsira yomwe imatchedwa "kutsatsa kwachifundo" ndipo imadziwika bwino komanso imagwiritsidwa ntchito kwambiri muzamalonda.

 

Anthu sakudziwa kuti amafunikira zomwe mukupereka

Mwachitsanzo, anthu sadziwa kuti “akufuna” chipangizo chokazinga mazira a m’mawa mu microwave. Komabe, angagwirizane ndi kukhumudwa chifukwa chosowa nthawi yokwanira ya chakudya chopatsa thanzi m'mawa usanayambe ntchito. Mwina chipangizo chatsopanochi chingathandize?

Mofananamo, anthu sadziwa kuti akufunikira Yesu. Sadziwa kuti afunikira ubale ndi Iye. Komabe, amadziŵa kuti amafunikira chakudya. Amadziwa kuti amafunika kukhala paubwenzi. Amadziwa kuti amafunika chiyembekezo. Amadziwa kuti amafunika mtendere.

Kodi timatchula bwanji izi? anamva zosowa ndi kuwasonyeza kuti, mosasamala kanthu za mkhalidwewo, angapeze chiyembekezo ndi mtendere mwa Yesu?

Kodi timawalimbikitsa bwanji kuti asunthire kagawo kakang'ono kwa Iye?

Apa, abwenzi anga, ndipamene malonda achifundo angatithandizire.

 

Kodi Empathy Marketing ndi chiyani?

Kutsatsa kwachifundo ndi njira yopangira zinthu zama media pogwiritsa ntchito chifundo.

Ikusintha maganizo kuchoka pa, “Tikufuna kuti anthu 10,000 adziwe kuti timakonda Yesu ndipo angathenso kumukonda,” n’kukhala, “Anthu amene timawatumikira ali ndi zosowa zovomerezeka. Kodi zofunika izi ndi ziti? Ndipo tingawathandize bwanji kulingalira kuti zosoŵa zimenezi zimakwaniritsidwa mwa Yesu?”

Kusiyana kwake ndi kobisika koma kothandiza.

Nachi cholembedwa chochokera ku wanjanji.com on Momwe Mungapangire Kutsatsa Kwabwino Kwambiri: Gwiritsani Ntchito Chifundo:

Nthawi zambiri otsatsa amafunsa kuti, "Ndizinthu zotani zomwe zingandithandize kugulitsa zambiri?" akafunsa kuti, "Ndizinthu zamtundu wanji zomwe zingapereke phindu lalikulu kwa owerenga kuti zikope makasitomala?" Ganizirani za kuthetsa mavuto awo, osati anu.

 

Ganizirani za kuthetsa mavuto awo, osati anu.

 

Mnzanga posachedwapa anandiuza kuti, "Mukaganizira zokhutiritsa, ganizirani za gehena yomwe makasitomala anu akufuna kuthawa komanso kumwamba komwe mukufuna kuwapereka."

Kutsatsa kwachifundo ndi zambiri kuposa kungogulitsa chinthu. Zimakhudza kuchita zinthu moona mtima ndi wogula ndikuwathandiza kuti azilumikizana ndi zomwe muli nazo, potero, malonda.

Ngati izi zikuwoneka ngati zosamveka kwa inu, simuli nokha. Werengani kuti mumvetse kuti chifundo ndi chiyani komanso malangizo othandiza amomwe mungaphatikizire kumverana chisoni ndi zomwe mukuchita kampeni.  

 

Kodi Chisoni ndi Chiyani?

Inu ndi ine takhala tikukumana ndi zotsatira zake mobwerezabwereza. Kumeneko kunali kumverera kumbuyo kwa kumwetulira kozama, kodekha komwe ndinalandira pamene ndinayang'ana m'maso mwa mnzanga ndi kunena, "Wow, ziyenera kukhala zovuta kwambiri." Kunali kumverera kwa mpumulo ndi chiyembekezo chokulirapo pamene ndinaulula zowawa za ubwana wanga ndikuwona mawonekedwe achifundo ndi omvetsetsa m'maso mwa mnzanga pamene adanena, "Simunauze aliyense izi? Zimenezi ziyenera kuti zinali zovuta kwambiri kunyamula.”

Ndi zimene timamva tikamaŵerenga mawu oona mtima, akuti: “Ndifuula usana, Mulungu wanga, koma simundiyankha; ndi usiku, koma sindipeza mpumulo.” ( Salmo 22:2 ) Zimenezi n’zochititsa chidwi kwambiri. Miyoyo yathu imagwirizana ndi ya Davide m’nthaŵi zowawidwa ndi zowawa kwambiri ndi kukhala payekha. Tikamawerenga mawu amenewa, mwadzidzidzi sitikhala tokha.

Malingaliro omasuka awa, chiyembekezo chokulirapo ndi mgwirizano ndizo zotsatira zachifundo. Chisoni pachokha ndi pamene gulu limodzi limatenga ndikumvetsetsa malingaliro a wina.

 

Chisoni pachokha ndi pamene gulu limodzi limatenga ndikumvetsetsa malingaliro a wina.

 

Chifukwa cha ichi, chifundo chimapereka uthenga wofunikira wa Uthenga Wabwino, simuli nokha. Zonsezi zimathandiza anthu kuvomereza manyazi awo ndikuwabweretsa kuunika.

Malinga ndi Brene Brown, wofufuza wotchuka pa manyazi, palibe kumverera kwina, palibe mawu ena omwe amachotsa bwino munthu kuchoka pamalo amanyazi ndi kukhala yekha kukhala wake kuposa, simuli nokha. Kodi izi sizomwe nkhani ya Uthenga Wabwino ikukhazikitsa m'mitima ya anthu? Kodi dzina la Imanueli limatanthauza chiyani, ngati sichoncho?

Chifundo chimayika malingaliro, zosowa ndi malingaliro a ena pamwamba pa zomwe tikufuna. Anakhala pansi ndi wina nati, Ndikukumvani. Ndikukuwonani. Ndikumva zomwe mukumva.

Ndipo kodi izi si zimene Yesu amachita nafe? Ndi amene adakumana nawo mu Mauthenga Abwino?  

 

Maupangiri Othandiza Pogwiritsa Ntchito Kutsatsa Kwachifundo.

Mwina mukunena pano, chabwino, koma kodi tingayambe bwanji kuchita izi padziko lapansi kudzera muzotsatsa ndi zomwe zili pa TV?

Nawa maupangiri othandiza amomwe mungagwiritsire ntchito kutsatsa kwachifundo kuti mupange zinthu zabwino zapa media:

1. Khalani ndi Munthu

Kutsatsa kwachifundo ndikovuta kwambiri kuchita popanda Persona. Nthawi zambiri, zimakhala zovuta kumvera chisoni munthu kapena chinthu china. Ngati simunapange munthu m'modzi wa omvera anu, onani maphunzirowa.

[chachiwiri_chachitatu choyamba=] [/chachitatu_chachitatu] [chimodzi_chachitatu choyamba=] [chidziwitso id=”1377″] [/chachitatu_chachitatu] [chachitatu_chachitatu choyamba=] [/chachitatu_chachitatu] [chigawenga kalembedwe=”chomveka”]

 

2. Mvetserani Zosowa Zake Zomwe Mumamverera

Kodi zofuna za munthu wanu ndi zotani? Ganizirani zofunikira zotsatirazi pofunsa funso la Munthu wanu.

Kodi Umunthu wanu ukuwonetsa bwanji kufunikira kwa izi?

• kukonda
• tanthauzo
• chikhululukiro
• kukhala
• kuvomereza
• chitetezo

Ganizirani za njira zomwe Persona wanu amayesera kuti apeze chikondi, kufunikira, chitetezo, ndi zina zambiri m'njira zopanda thanzi. Chitsanzo: Persona-Bob amacheza ndi ogulitsa mankhwala osokoneza bongo kuti adzimve kuti ndi wovomerezeka komanso wofunika.  

Ngati mukulimbana ndi sitepe iyi, ganizirani kudzifunsa nokha momwe zosowa izi zawonekera m'moyo wanu. Ndi nthawi iti yomwe mudamva chikondi changwiro? Kodi ndi nthawi iti imene munakhululukidwa kotheratu? Munamva bwanji? Ndi zinthu ziti zomwe mwachita kuti mupeze tanthauzo, ndi zina?

 

3. Ingoganizirani Zomwe Yesu Kapena Wokhulupirira Anganene

Ganizirani maganizo anu pa mafunso otsatirawa:

Ngati Yesu atakhala pansi ndi Umunthu wanu, akanati chiyani? Mwina chinachake chonga ichi? Chilichonse chomwe mukumva ndachimvanso. Simuli nokha. Ndinakulengani m’mimba mwa amayi anu. Moyo ndi chiyembekezo n’zotheka. Ndi zina zotero.

Ngati wokhulupirira atakhala pansi ndi Munthu ameneyu, anganene chiyani? Mwina chinachake chonga ichi? Ah, mulibe chiyembekezo? Izo ziyenera kukhala zovuta kwambiri. Inenso sindinatero. Ndikukumbukira kuti ndinadutsa mu nthawi yamdima kwambiri. Koma, inu mukudziwa chiyani? Chifukwa cha Yesu ndinali ndi mtendere. Ndinali ndi chiyembekezo. Ngakhale kuti ndimakumana ndi mavuto, ndimakhala wosangalala.  

Taganizirani izi: mungapange bwanji zinthu zomwe "zimakhala" pansi ndi Yesu ndi/kapena ndi wokhulupirira?

 

4. Yambani Kupanga Zabwino Zokhazikika

Ndikofunika kukumbukira kuti malo ambiri ochezera a pa Intaneti sangalole malonda aliwonse omwe amawoneka kuti ndi oipa kapena amalankhula za zinthu zovuta; mwachitsanzo kudzipha, kukhumudwa, kudula, ndi zina zotero. Chilankhulo chomwe chimakhala ndi mawu akuti "inu" nthawi zina chikhoza kutchulidwa.

Mafunso otsatirawa ndi othandiza kufunsa mukafuna kupanga zomwe zili kuti mupewe kuyika chizindikiro:

1. Awo ndi chiyani anamva zosowa? Chitsanzo: Munthu-Bob amafunikira chakudya ndipo wakhumudwa.
2. Kodi zabwino zotsutsana ndi zosowa izi ndi ziti? Chitsanzo: Munthu-Bob ali ndi chakudya chokwanira komanso ali ndi chiyembekezo komanso mtendere.  
3. Kodi tingagulitse bwanji zotsutsana zabwinozi? Chitsanzo: (Kanema wa Umboni wa Hook) Panopa ndikhulupilira Yesu kuti adzandipatsa zosowa zanga ndi banja langa ndikukhala ndi chiyembekezo ndi mtendere.   

 

Chitsanzo cha Zolemba Zoyenera:

 

Onaninso: Kodi Yesu Anagwiritsa Ntchito Bwanji Chifundo?

Panali chinachake chokhudza Yesu chimene chinachititsa anthu kulabadira. Yesu mwachangu Anachitapo kanthu anthu. Mwina chinali kuthekera Kwake kumvera chisoni? Zili ngati kuti ananena ndi mawu aliwonse, kukhudza kulikonse, Ndikukuwonani. Ndimakudziwani. Ndimakumvetsetsa.

 

Zili ngati kuti ananena ndi mawu aliwonse, kukhudza kulikonse, Ndikukuwonani. Ndimakudziwani. Ndimakumvetsetsa.

 

Zinatsogolera anthu kugwada. Zinawatsogolera kuti atole miyala. Izi zinawatsogolera kuti alankhule mwachidwi za Iye. Izo zinawatsogolera iwo kupanga chiwembu cha imfa Yake. Yankho lokhalo lomwe sitipeza ndi kungokhala chete.

Talingalirani yankho la mkazi wachisamariya pachitsime kuti: “Bwerani, muone munthu amene wandiuza zonse ndinazichita; Kodi uyu angakhale Mesiya?” ( Yohane 4:29 )

Kodi yankho lake likusonyeza kuti anamuona? Kuti anamva kuti amamvetsetsa?

Talingaliraninso yankho la wakhunguyo, “Iye anayankha, Ngati ali wochimwa kapena ayi, ine sindikudziwa. Chinthu chimodzi ndikudziwa. Ndinali wakhungu koma tsopano ndikuona!” ( Yohane 9:25 )

Kodi zimene munthu wakhunguyo anachita zikusonyeza kuti zimene ankafunazo zinatheka? Kuti Yesu anamumvetsa Iye?

Mwina sitingadziwe mayankho a mafunso amenewa. Komabe, chinthu chimodzi n’chakuti, pamene Yesu anayang’ana anthu, pamene anawakhudza, sanaganize kapena kulankhula nawo kuti, “Ndinena kapena kuchita chinachake chimene chidzandithandiza kugulitsa ntchito yanga mowonjezereka.”

M'malo mwake, Iye anakomana nawo iwo anamva zosowa. Iye ndi mbuye wachifundo. Iye ndi katswiri wofotokozera nkhani. + Iye ankadziwa zimene zinali m’mitima yawo ndipo ankalankhula zinthu zimenezi.

Kodi izi zikukhudzana bwanji ndi malonda achifundo? N’cifukwa ciani titsilize nkhani yotsatsa malonda yacifundo ndi zitsanzo za mmene Yesu analankhulila ndi ena? Chifukwa, bwenzi langa, iwe ndi ine tili ndi zambiri zoti tiphunzire kwa Mtsogoleri wathu. Ndipo Iye ndiye mbuye pakuchita zomwe akatswiri otsatsa achifundo akutipempha kuti tichite.

“Pakuti tilibe mkulu wa ansembe wosakhoza kumva chifundo ndi zofooka zathu; Ahebri 4:15