Mphamvu Yofotokozera Nkhani Zowoneka
Momwe timafotokozera nkhani zikusintha kwambiri ndi kukwera kwa matekinoloje a digito. Ndipo malo ochezera a pa Intaneti akhala akulimbikitsa kwambiri kusinthika kwa nthano. Kupanga nkhanizo kukhala zolumikizana komanso zowoneka bwino ndizofunikira kwambiri masiku ano kuposa kale.
Kufunika kwa Zowoneka
Ambiri aife timagwirizanitsa zolankhula ndi zomvera ndi nthano. Timaganiza za winawake akutiuza zinazake. Koma kuyambika kwa zowonera kwatsimikizira kukhudza momwe timamvetsetsa nkhani. Tiyeni titenge sayansi kwa kamphindi. Kodi mumadziwa kuti ubongo umatulutsa zidziwitso zowoneka nthawi 60,000 mwachangu kuposa zolemba? Zimenezi zimatsutsa mwambi wakale wakuti, “chithunzi n’chokwanira mawu chikwi chimodzi.” M'malo mwake, zitha kukhala mawu 60,000.
Mfundo ina yofunika kuiganizira ndi imeneyi anthu amakumbukira 80% ya zomwe amawona. Ndilo kusiyana kwakukulu kuyerekeza ndi 20% ya zomwe timawerenga ndi 10% ya zomwe timamva. Tikukhulupirira, mukumbukira zoposa 20% za zomwe zalembedwa patsamba lino! Osadandaula, taphatikiza zowonera kuti tikumbukire.
Mitundu ya Zowoneka
Tikamalankhula za zowoneka, tikunena zambiri osati kungojambula. Tekinoloje yapanga mitundu yodabwitsa ya zithunzi pazaka zambiri, kuphatikiza zithunzi, makanema, ma GIF, ndi zina zambiri. Iliyonse imagwira ntchito yake ndipo imathandizira kufalitsa uthenga m'njira yapadera.
Kuphatikiza mitundu iyi kungakhale njira yodabwitsa, ngati ikugwiritsidwa ntchito moyenera. Njira yophatikizika yama media imakhala ndi kusinthasintha komanso mphamvu zopanga zopangira nkhani zanu. Vutoli ndikupangitsa kuti zonse zibwere pamodzi m'njira yoyenda komanso kukhala yowona ku uthenga wanu.
Zithunzi ndi Zithunzi
Timayamba ndi zowoneka bwino zomwe zimawoneka pama social network masiku ano: zithunzi. Kukula kwa Instagram ndi umboni wakuti zithunzi ndizofunika kwambiri pakugwiritsa ntchito kwathu pazama media. Zochititsa chidwi, ndi zithunzi zingati zomwe mwawona pamasamba ochezera a pa Intaneti maola 24 apitawa? Mtengowo ukhoza kukhala wodabwitsa.
Ndi zithunzi zambiri kunja uko, kodi ndizotheka kuima? Kumene. Koma simukufunika zida zapamwamba ndi mapulogalamu akatswiri? Osati kwenikweni.
Nazi zina mwa zida zomwe timalimbikitsa kugwiritsa ntchito kusintha zithunzi ndi zojambula.
Zida Zosinthira Zithunzi
- Anagwidwa - Pulogalamu yosintha zithunzi yomwe ili ndi zinthu zambiri komanso zosankha
- VSCO Cam - Pulogalamuyi imapereka zosefera zapadera kuti zipatse zithunzi zanu mawonekedwe ake
- Mawu Swag - Imakulolani kuti muwonjezere zolemba pazithunzi popita
- pa - Pulogalamu ina yosavuta kugwiritsa ntchito yomwe imagwiritsa ntchito zolemba pazithunzi
- chithunzi - Amapereka zosefera, zida zosinthira, ndi zolemba / zojambula
- Square Ready - Imakwanira zithunzi zazitali kapena zazitali kukhala lalikulu popanda kudulidwa (ie za Instagram)
Zida Zopangira Zojambulajambula
- Adobe Creative Mtambo - Zosankha zolembetsa pamwezi pamapulogalamu monga Photoshop ndi Illustrator
- Chithunzi cha PIXLR - M'malo mwa Photoshop yokhala ndi njira zambiri zosinthira (zowoneka ngati Photoshop nazonso!)
- Canva - Amapereka ma template osinthika makonda ndi zinthu zowoneka kuti apangire pazama media
- Pablo ndi Buffer - Makamaka pa Twitter, imathandizira kupanga zithunzi zokhala ndi mawu pamasekondi 30 kapena kuchepera.
GIFs
Tiyeni tiwone njira zatsopano zogwiritsira ntchito ma GIF. Tawona mawonekedwewa akulowa m'malo ochezera a pa Intaneti kudzera pamapulatifomu monga Tumblr, Twitter, ndi Facebook. Zimakwanira bwino pakati pa kusakhala fano komanso kusakhala kanema ngakhale. Nthawi zambiri, ma GIF amapeza mfundo kuposa mawu, ma emojis, ndi zithunzi. Ndipo tsopano zikukhala zosavuta kugawana ndi kufalikira.
Nkhani yabwino ndiyakuti simufunika mapulogalamu apamwamba kuti mupange ma GIF. Pali zambiri
zida zaulere, zosavuta kugwiritsa ntchito zomwe zilipo kuti mupange ndikusintha ma GIF. Ngati mukufuna kuwonjezera ma GIF ku zida zanu zowonera, nazi zida zothandiza:
Zida za GIF
- GifLab - Wopanga GIF wina wokhala ndi mawonekedwe ofanana ndi Gifit
- Giphy - Nawonso ma GIF omwe alipo kuchokera pa intaneti yonse ndi njira yosakira
Video
Poyerekeza ndi mtundu wina wa media, kanema ndi njovu mchipindamo. Ndiwopambana m'mawu onse, mpaka maola opitilira 300 amakanema amakwezedwa pa YouTube mphindi iliyonse. Ndipo tsopano Facebook ikukankhira nsanja yake kanema kupikisana ndi YouTube. Chimodzi mwazinthu zofunika kuziganizira ndikuti makanema omwe amatsitsidwa mwachindunji pa Facebook amafika mwachangu poyerekeza ndi zolemba, zithunzi, ndi maulalo. Chifukwa chake, chifukwa chake ziyenera kukhala gawo lazachikhalidwe cha aliyense.
GoPro ikuipha pazama TV ndi makanema ake. Ngakhale mwachiwonekere ali ndi mwayi wopeza makamera apakanema apamwamba, zambiri zomwe zili mkati mwawo zimatengedwa kuchokera kwa makasitomala awo. Ndizochitika zapadera pomwe kugwiritsa ntchito nkhani zamakasitomala kumafotokoza nkhani yamtundu wa GoPro.
Kaya muli ndi GoPro kapena foni yam'manja, makamera amakanema apamwamba amapezeka kwambiri kuposa kale. Zili ndi inu kupeza njira zabwino zosinthira makanema apakanema. Kodi mungatengere makasitomala anu mavidiyo? Nanga bwanji kukonza mavidiyo omwe alipo kuchokera kuzinthu zoyenera? Yesani zosankha zanu ndikuchita.
Ngati mwasankha kupanga makanema anu, nazi zida zothandizira:
Zida Zamakanema
- iMovie - Imabwera ndi ma Mac onse ndipo imapezeka pazida za iOS
- Tchulani - Jambulani zithunzi zitatu. Onjezani mawu ofotokozera. Sankhani zithunzi. Pangani nkhani yamakanema
- Kanema - Wosintha makanema osavuta okhala ndi zida zosinthira mwachangu, zosefera kuti musinthe makanema anu
- PicPlayPost - Pangani makanema ndi zithunzi mumtundu umodzi wapa media
- Kusokonezeka - Kuwombera mavidiyo a timelapse mpaka 12x mofulumira
- GoPro - Nenani nkhani yanu pang'onopang'ono ndi QuikStories.
Social Video Mapulogalamu
- Periscope - Pulogalamu yomwe imalola ogwiritsa ntchito kukhamukira kuchokera pamafoni awo
- Snapchat - Jambulani zithunzi ndi makanema kuti mugawane ndi anzanu omwe amasowa pakapita masekondi angapo.
- fyuse - Pulogalamu ya 'kujambula kwamalo' yomwe imalola ogwiritsa ntchito kujambula ndikugawana zithunzi
- flixel - Pangani ndikugawana mafilimu (gawo chithunzi, gawo kanema).
Infographics
Infographics imabweretsa moyo zomwe nthawi zambiri zimatengedwa ngati mutu wotopetsa: Deta. Poyang'ana deta, infographics imawonetsa zenizeni ndi ziwerengero m'njira zopanga koma zodziwitsa. Piggy akuthandizira kusintha kwa kugwiritsa ntchito kwambiri zithunzithunzi, ma infographics akhala otchuka kwambiri m'zaka zaposachedwa - kuthandiza anthu kunena nkhani m'njira yosavuta kugayidwa komanso yogawana nawo.
Deta ikhoza kukhala yamphamvu. Onetsetsani kuti mumagwiritsa ntchito mphamvuzo poziwonetsa ndi zithunzi zokhuza. Pali njira zingapo zopangira infographics. Nazi zida zingapo ndi zothandizira:
Zida za Infographic
- Piktochart - Ntchito yosavuta yopanga infographic yomwe imapanga zithunzi zokongola, zapamwamba kwambiri
- Vuto - Wopanga infographic wina kuti ayese
- Infogram - Yup, chida chinanso chopangira infographics (kungokupatsani zosankha)
- Yang'anani - Pezani ma infographics omwe alipo kuchokera m'magulu osiyanasiyana ndi mafakitale
ONANI Nkhani Yanu
Pomaliza, tikufuna kupereka zotengera zosavuta zomwe zitha kufotokozedwa mosavuta ndi mawu oti, CAST.
Pangani mogwirizana - Onetsetsani kuti chizindikiro chanu chikuyimiridwa mwatsatanetsatane m'njira zonse zama digito. Izi zimathandiza kumanga ndi kusunga kudziwika kwa mtundu pakati pa omvera anu.
Funsani "Kodi izi zikugwirizana bwanji ndi nkhani yanga?" - Osamangochita zinthu chifukwa ndi mafashoni aposachedwa. Nthawi zonse yang'anani momwe zikukwaniritsira zolinga za mtundu wanu ndi cholinga. Komanso, onetsetsani kuti ndi njira yabwino yofikira omvera omwe mukufuna.
Fufuzani kudzoza (osadikirira) - Tili ndi kudzoza kowoneka kozungulira ife, muyenera kungoyang'ana nthawi zina. Kudzoza sikugwera m'manja mwanu. Khalani otengapo mbali pakuchitapo kanthu.
Yesani malingaliro osiyanasiyana - Osachita mantha kuyesa. Yesani makona atsopano ndi masitaelo osiyanasiyana ndi zowonera zanu. Musalole mantha kukulepheretsani kupanga zinthu.
Zomwe zili m'nkhaniyi zidatumizidwanso kuchokera: http://www.verjanocommunications.com/visual-storytelling-social-media/.
