Chimodzi mwazovuta pakutsatsa kwa Facebook ndikuyesa kudziwa ngati mukupeza uthenga wanu pamaso pa anthu oyenera. Sizingangotaya nthawi, zimathanso kutaya ndalama ngati malonda anu sakulunjika bwino.
Ngati muli adayika Facebook Pixel molondola patsamba lanu, ndiye njira yapamwamba yopangira omvera ingagwiritsidwe ntchito. Pachitsanzo ichi, tigwiritsa ntchito njira ya "Maonedwe Amavidiyo".
Facebook imakonda makanema, ndipo amakonda kwambiri makanema osungidwa ndi kukwezedwa mwachindunji patsamba lawo. Mukachita bwino, njira yotsatirayi ingakuthandizeni kupanga omvera omwe ali ndi chidwi kwambiri popanda kugwiritsa ntchito ndalama zambiri.
Njira:
- Pangani kanema wa "hook" wamphindi 15 mpaka mphindi imodzi yomwe ikopa chidwi cha omvera anu. Iyi ikhoza kukhala yomwe imafunsa mafunso, kuchita chidwi, ndi/kapena kugwiritsa ntchito gawo la umboni kapena nkhani ya m'Baibulo. Pali njira zingapo zopangira makanema ndipo ndizotheka kupanga imodzi pogwiritsa ntchito zithunzi. Malonda awa ayenera kukhala omwe ali ndi ulalo wa tsamba lanu lofikira pomwe kanema wathunthu kapena zina zitha kuwonedwa.
- Pangani tsamba lofikira lapadera la kanema wathunthu kapena zotsatsa. Onetsetsani kuti chinenero, zithunzi, ndi zina zotero zikugwirizana kwambiri ndi malonda a Facebook. Facebook iwona tsamba lanu lofikira mukavomereza malonda anu.
- Mu Facebook Business Manager, pitani ku "Omvera" kenako "Pangani Omvera" (batani labuluu).
- Sankhani "Custom Audience"
- Sankhani "Chibwenzi", kenako "Video"
- Sankhani "Anthu omwe adawonera 75% ya kanema wanu". Sankhani vidiyo ya "Hook" yomwe mudapanga. Sankhani tsiku, ndiyeno tchulani omvera.
Omverawo atapangidwa ndipo Facebook ili ndi nthawi yodzaza omvera, ndiye kuti mukhoza kupita ku gawo lotsatira la njira yopangira omvera a Lookalike. Anthu ambiri omwe amawonera osachepera 75% ya kanema wanu wa "Hook" amakhala bwino. Facebook imachita bwino popanga omvera a Lookkalike pamene ili ndi deta yambiri yomanga kuchokera. Kuti mupeze zambiri, onetsetsani ndikuyendetsa mavidiyo anu oyambirira a "Hook" kwa masiku osachepera anayi kapena kuposerapo ndipo onetsetsani kuti malonda anu amawononga ndalama zokwanira kuti mutenge mavidiyo osachepera zikwi 75%. Mutha kuwona kuchuluka kwanu komwe mumawonera mu lipoti lanu lazotsatsa mubizinesi.facebook.com Ads Manager.
Kuti mupange mawonekedwe owoneka bwino:
- Dinani pa batani la "Pangani Omvera" ndikusankha "Zofanana"
- Pansi pa "Source" sankhani omvera anu omwe mudapanga pamwambapa.
- Sankhani dziko lomwe mukufuna kupanga omvera a Lookkalike. Omvera akuyenera kukhala mdziko lonse, koma mutha kusiya malo pambuyo pake popanga zotsatsa.
- Kuti mumve zambiri komanso kuti malonda anu azikhala oyenera, sankhani kukula kwa omvera "1".
- Dinani "Pangani Omvera". Zidzatengera Facebook nthawi kuti ipangitse omvera anu atsopano, koma mutakhala ndi anthu, tsopano muli ndi omvera atsopano omwe mungathe kuwakonza ndikuwongolera ndi zotsatsa zotsatiridwa.
Njirayi imakuthandizani kugwiritsa ntchito anthu omwe adayankha bwino pazotsatsa zanu zam'mbuyomu kuti zikuthandizeni kupanga anthu ambiri pamlingo waukulu. Mafunso kapena nkhani zopambana? Chonde gawani mu ndemanga pansipa.
