Kuchuluka kwa Zotsatsa: Momwe Mungapewere Kutopa kwa Malonda a Facebook

Kukhazikitsa Malamulo Kuti Muyang'anire Ma Ad Frequency

 

Mukawunika kupambana kwa malonda anu a Facebook, Frequency ndi nambala yofunika kuwunika.

Facebook amatanthauzira Frequency monga, "Avareji yanthawi zomwe munthu aliyense adawona malonda anu."

Njira yothandiza kukumbukira ndi Frequency = Impressions/Reach. Mafupipafupi amapezeka pogawa zowoneka, zomwe ndi kuchuluka konse komwe malonda anu adawonetsedwa, pofikira, yomwe ndi nambala ya anthu apadera omwe awona malonda anu.

Kuchulukirachulukira kwa zotsatsa kumachulukirachulukira mwayi wotopa wotsatsa. Izi zikutanthauza kuti anthu omwewo akuwona malonda anu omwewo mobwerezabwereza. Izi zipangitsa kuti angolumpha kapena kupitilira apo, dinani kuti mubise malonda anu.

Mwamwayi, Facebook imakupatsani mwayi wokhazikitsa malamulo okhazikika kuti akuthandizeni kuyang'anira kampeni yanu yonse yotsatsa.

Ngati ma frequency afika pamwamba kuposa 4, ndiye kuti mudzafuna kudziwitsidwa kuti mutha kusintha zotsatsa zanu.

 

 

Onerani kanema pansipa kuti mudziwe momwe mungayang'anire pafupipafupi malonda anu a Facebook.

 

 

 

malangizo:

  1. Pitani ku anu Akaunti ya Ads Manager pansi pa bizinesi.facebook.com
  2. Pansi pa Malamulo, dinani, "Pangani Lamulo Latsopano"
  3. Sinthani zochitazo kukhala "Tumizani zidziwitso zokha"
  4. Sinthani Makhalidwe kukhala "Frequency" ndikuti zikhala zazikulu kuposa 4.
  5. Tchulani Lamulo
  6. Dinani "Pangani"

 

Mutha kuchita zambiri ndi Malamulo, chifukwa chake sewerani ndi chida ichi kuti mudziwe momwe chingakuthandizireni. Kuti mudziwe zambiri za mawu ena ofunikira otsatsa pazama TV monga pafupipafupi, zowonera, kufikira, onani mabulogu athu ena, "Kutembenuka, zowonera, ma CTA, mai!"

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