3 – Characteristics of Stories in a MTM Strategy

Making local stories on mobiles in Eurasia.

You may already have some experience in crafting stories for ministry, but want to understand the specific needs of a story content in a movements strategy.

In this lesson we’ll look at six characteristics of stories for movements that you can consider as you shape your own stories.

  1. Brief stories
  2. Local stories
  3. Identify a Persona
  4. Model Identity Change
  5. Craft for Engagement
  6. Model & Emphasize Grouping

We’ll keep on this track in the next lesson, where we’ll show some examples of strategic stories that are being used.