3 – Characteristics of Stories in a MTM Strategy

You may already have some experience in crafting stories for ministry, but want to understand the specific needs of a story content in a movements strategy.
In this lesson we’ll look at six characteristics of stories for movements that you can consider as you shape your own stories.
- Brief stories
- Local stories
- Identify a Persona
- Model Identity Change
- Craft for Engagement
- Model & Emphasize Grouping
We’ll keep on this track in the next lesson, where we’ll show some examples of strategic stories that are being used.