Kungani usebenzisa i-Google Analytics?
Uma kuqhathaniswa ne-Facebook Analytics, i-Google Analytics inganikeza ububanzi obuningi bemininingwane nolwazi mayelana nokuthi izikhangiso zakho ze-Facebook zenza kanjani. Izovula imininingwane futhi ikusize ufunde ukuthi ungasebenzisa kanjani izikhangiso ze-Facebook ngokuphumelelayo.
Ngaphambi kokuqhubeka nalokhu okuthunyelwe, qiniseka ukuthi uhlangabezana nalezi zimfuneko ezilandelayo:
- Kufanele usuvele usunayo setha i-Google Analytics yewebhusayithi yakho.
- Kufanele usuyazi usenza kanjani isikhangiso se-Facebook
- Kufanele wazi ukuthi ufuna ukushayela kuphi ithrafikhi yakho futhi ube nalokho kusetha (isib. ikhasi eliyisiqalo, ikhasi lokufika, Njll)
Xhuma Isikhangiso sakho se-Facebook ku-Google Analytics
Imiyalelo elandelayo izokukhombisa ukuthi ungayibuka kanjani imiphumela yesikhangiso sakho se-Facebook ngaphakathi kwe-Google Analytics:
1. Dala i-URL ekhethekile ngolwazi ofuna ukululandela
- Iya ethuluzini lamahhala le-Google: Umakhi we-URL Yomkhankaso
- Gcwalisa ulwazi ukuze ukhiqize i-url yomkhankaso ende
- I-URL Yewebhusayithi: Ikhasi lokubikezela noma i-url ofuna ukushayela ithrafikhi kuyo
- Umthombo womkhankaso: Njengoba sikhuluma ngezikhangiso ze-Facebook, i-Facebook iyona ongayibeka lapha. Ungasebenzisa futhi leli thuluzi ukuze ubone ukuthi iphephandaba liqhuba kanjani noma ividiyo ye-YouTube.
- Indawo yomkhankaso: Ungangeza igama elithi, "Ad" lapha ngoba ubheka imiphumela yesikhangiso sakho se-Facebook. Uma ngencwadi yezindaba, ungangeza “i-imeyili” futhi ku-YouTube ungangeza “ividiyo.”
- Igama lomkhankaso: Leli igama lomkhankaso wakho wesikhangiso ohlela ukuwenza ku-Facebook.
- Isikhathi somkhankaso: Uma uthenge amagama angukhiye nge-Google Adwords, ungawengeza lapha.
- Okuqukethwe komkhankaso: Engeza ulwazi lapha oluzokusiza ukuthi uhlukanise izikhangiso zakho. (isb. Dallas Area)
- Kopisha i-url
2. Fushanisa isixhumanisi (uma uthanda)
Uma ufuna i-url emfushane, sincoma ukuthi ungachofozi inkinobho ethi "Guqula i-URL ibe Isixhumanisi Esifushane". I-Google iyaqeda ngesevisi yabo yesixhumanisi emfushane enikezwayo. Kunalokho, sebenzisa bitly.com. Namathisela i-URL ende ku-Bitly ukuze uthole isixhumanisi esifushanisiwe. Kopisha isixhumanisi esifushane.
3. Dala umkhankaso wesikhangiso se-Facebook ngalesi sixhumanisi esikhethekile
- Vula kwakho Umphathi Wezikhangiso ze-Facebook
- Engeza isixhumanisi eside esivela ku-Google (noma isixhumanisi esifushanisiwe esivela ku-Bitly).
- Shintsha Isixhumanisi Sokubonisa
- Ngenxa yokuthi awufuni ukuthi isixhumanisi eside (noma isixhumanisi se-Bitly) sibonakale esikhangisweni se-Facebook, uzodinga ukushintsha isixhumanisi sokubonisa sibe isixhumanisi esihlanzekile (isb. www.xyz.com esikhundleni sokuthi www.xyz.com/kjjadfjk/ i-adbdh)
- Setha ingxenye esele yesikhangiso sakho se-Facebook.
4. Buka imiphumela ku-Google Analytics
- Yiya kuwe -Google Analytics i-akhawunti.
- Ngaphansi kokuthi “ACQUISITION,” chofoza “Imikhankaso” bese uchofoza “Yonke Imikhankaso.”
- Imiphumela yezikhangiso ze-Facebook izovela lapha ngokuzenzakalelayo.
