Nyusa uMxholo wakho

Iintshukumo zokwenziwa kwaBafundi kwimidiya: iSifundo soPhuhliso lweQhinga Nyusa uMxholo wakho

Unokuyila owona mxholo ubalaseleyo emhlabeni, kodwa ukuba akukho mntu uwubonayo, akuncedi nto.

1. Funda

Umxholo wentengiso kubantu abalungileyo ngembuyekezo engcono.

I-Facebook yafumanisa ukuba banokwenza imali eninzi ngeentengiso kwaye batshintshe umdlalo, banyanzela iinkampani okanye imibutho ukuba ihlawule ukuze kubonwe umxholo wabo. Ngokufanayo, xa umntu amagama angundoqo kaGoogle, ukuba awuhlawuli ukufumana umxholo wakho uboniswe phezulu kwiziphumo zokukhangela, akukho mntu uya kubona iwebhusayithi yakho emangalisayo.

Izicwangciso zentengiso yemidiya zihlala zivela, kwaye kubalulekile ukuba samkele umngeni wokuhlala phezulu kwezi ndlela.

Iingcebiso ngokubanzi kwiintengiso ekujoliswe kuzo:

Iintengiso ekujoliswe kuzo kufanelekile ukuba zenziwe, ngoko zibekele uhlahlo lwabiwo-mali.
Iintengiso zinokuba yinkcitho yemali ukuba azijoliswanga ngokuchanekileyo.
- Ngokomzekelo, ixesha ngalinye umntu ebona (okanye ecofa) intengiso yakho kwi-newsfeed yabo ye-Facebook, uyayihlawula. Qinisekisa ukuba abantu abalungileyo bafumana iintengiso zakho ukuze ungachithi mali ebantwini abangakhathaliyo ngomxholo wakho.
Okukhona ubhengeza ngakumbi, kokukhona uya kufunda ngakumbi. Zinike ixesha.
- Ukuqhuba iintengiso eziyimpumelelo ngumjikelo oqhubekayo:
  - Yenza: Ukuvelisa umxholo kwaye wabelane ngawo kwimidiya yoluntu.
  - Khuthaza: Khuthaza umxholo obonise ukwenza eyona nto ilungileyo (ngaphandle kweentengiso).
  - Funda: Ngubani kanye kanye owenze lento ubuyifuna? Thatha ulwazi kunye nedatha malunga nabo usebenzisa i-Facebook kunye ne-Google Analytics.
  - NONE Ngokusekwe koko ukufundileyo, lungisa abaphulaphuli bakho kunye nezihluzi.
  - Phinda kwakhona
Google imibuzo yakho, cela iingcebiso kwiingcali, kwaye uhlale ungumfundi oqhubekayo kweli candelo.
- Xa uGoogling, tshintsha ifayile IZIXHOBO izicwangciso zokubonisa amanqaku akutshanje.
- Nanini na ubambeka okanye ubhideke kwisiqwenga esithile, kusenokwenzeka ukuba kukho inqaku elinokukunceda.
- Funda iilwimi ukuqonda iingxelo kunye nokuqonda: Uthethathethwano, Ukufikelela, Izenzo, Uguqulo, njl.
Qalisa iintengiso zokukhangela ngeGoogle Adwords ukuze xa umntu ekhangela ukufunda ngakumbi ngoYesu okanye ngeBhayibhile, baya kukhokelela kwangoko kwiwebhusayithi yakho okanye iphepha lemidiya yoluntu.
Yonke intengiso kufuneka ibe nenjongo okanye ibizelo esenzweni (CTA). Yazi kakuhle into ofuna abantu bayenze ngomxholo wakho ukuze ukwazi ukulinganisa ukuba kwenzekile okanye akunjalo.
Ngokuchaseneyo, awufuni ukwakha abona baphulaphuli baninzi, kunokuba abona baphulaphuli balungileyo nababandakanyekayo. Funda malunga neziphumo ezinobungozi zokuthandwa kwe-FB yomgunyathi kule nto yokuzonwabisa. Ngamanye amazwi, iqela lokuthandwa ayisiyiyo le nto ufuna ukuyijolisa.