After identifying your persona and the name of the road seekers are taking to Christ in your context, you will want to create content that will widen and enhance their path to Him. What roadblocks do your people group have? What kinds of content will help them overcome those roadblocks?

What photos, memes, short messages, gifs, videos, testimonies, articles, etc. can you share that will begin the process of turning your audience in the direction of Christ and increasing their intensity towards Him?

Consider your overarching objective for the platform. For example, will it be polemic and attacking or more positive proclamation? Will you provoke questions, challenge worldviews, or push back on preconceived notions of Christianity? You will want to decide how aggressive your content will be for your particular brand.

Brainstorm Content Ideas

Take time to brainstorm content ideas. Here are some themes to help you get started:

Testimonies and stories from locals. (In the end, user created
content by locals might be the most powerful content you can find.)
Who is Jesus?
“One Another” commands in the Bible
Misconceptions about Christians & Christianity
Baptism
What is Church, really?

Gather Photos and Create Content

As you begin to create the themes around which you want to center your early content, you may also consider taking a lot of photos and videos to save as “stock” for content. For simple, free design tools to overlay text, verses, and your logo on the photos you find, try Canva.

Here are some places you can find free images:

Call to Action

Each time you post your content, it is important that you decide what you want people to do with it. Do you want them to comment, to message you privately, to fill out a contact form, to visit a particular website, to watch a video, etc? Referencing your critical path, how will your online content help you move offline to meet face-to-face with a seeker? What information do you need to collect about the seeker? How will you collect it?

Organize and Schedule Content

You will want to organize your ideas, your in-progress content pieces, and your completed works. Once your content is ready to post, you will want to create a calendar to schedule your posts. You can start simple with Google Sheets or a printed calendar.

Maintain DNA

Remember as you develop content, you want to infuse it with the same DNA that your field team will be pursuing in their face-to-face meetings. You want to give the seeker a consistent message from their first interaction with your media to their ongoing interactions with their coach. The DNA you sow in seekers through your content will influence the DNA you end up with as you move forward in face-to-face discipleship.

Your Progress