Sei uchishandisa Google Analytics?
Mukuenzanisa neFacebook Analytics, Google Analytics inogona kupa huwandu hwakakura hweruzivo uye ruzivo nezve mafambisirwo ako epaFacebook ads. Ichavhura ruzivo uye kukubatsira iwe kudzidza kushandisa Facebook ads zvakanyanya.
Usati waenderera mberi neichi chinyorwa, ita shuwa kuti wasangana nezvinotevera zvinodikanwa:
- Unofanira kunge watova nazvo gadzira Google Analytics yewebhusaiti yako.
- Unofanira kutoziva kare kugadzira sei Facebook ad
- Iwe unofanirwa kuziva kwaunoda kutyaira traffic yako uye kuve neiyo setup (semuenzaniso peji remba, kumhara peji, nezvimwewo)
Batanidza yako Facebook Ad kuGoogle Analytics
Iyi mirairo inotevera inokuratidza maitiro ekuona yako Facebook Ad mhedzisiro mukati meGoogle Analytics:
1. Gadzira yakakosha URL ine ruzivo rwaunoda kuronda
- Enda kuchishandiso chemahara cheGoogle: Campaign URL Inovaka
- Zadza ruzivo kuti ugadzire url yakareba yemushandirapamwe
- Webhusaiti URL: Peji yekumhara kana url yaunoda kutyaira traffic kwairi
- Kunobva Campaign: Sezvo tiri kutaura nezve Facebook ads, Facebook ndiyo yaungaisa pano. Iwe unogona zvakare kushandisa chishandiso ichi kuona mafambiro ari kuita pepanhau kana vhidhiyo yeYouTube.
- Mushandirapamwe Wepakati Iwe waizowedzera izwi rekuti, "Ad" pano nekuti uri kutarisa mhedzisiro ye Facebook ad yako. Kana yetsamba yenhau, unogona kuwedzera "email" uye yeYouTube unogona kuwedzera "vhidhiyo."
- Zita remushandirapamwe Iri ndiro zita rekushambadzira kwako kwaunoronga kugadzira muFacebook.
- Nguva Yemushandirapamwe: Kana iwe wakatenga mazwi akakosha neGoogle Adwords, unogona kuwedzera pano.
- Zvemushandirapamwe Wedzera ruzivo pano ruchakubatsira iwe kusiyanisa ads ako. (semuenzaniso Dallas Area)
- Kopa url
2. Pfupisa chinongedzo (sarudzo)
Kana iwe uchida url ipfupi, tinokurudzira kuti usadzvanya bhatani re "Shandura URL kuita Short Link". Google iri kubvisa yavo pfupi yekubatanidza sevhisi inopihwa. Pane kudaro, shandisa bitly.com. Namira iyo refu URL muBitly kuti uwane yakapfupikiswa chinongedzo. Kopa link ipfupi.
3. Gadzira Facebook ad campaign neiyi yakakosha link
- Vhura iwe Facebook Ads Manager
- Wedzera chinongedzo chakareba kubva kuGoogle (kana chinongedzo chakapfupikiswa kubva kuBitly).
- Shandura Display Link
- Nekuti haudi kuti iyo refu link (kana iyo Bitly link) iratidze mune Facebook ad, unozofanirwa kushandura iyo Display Link kuita yekuchenesa link (eg www.xyz.com pachinzvimbo chewww.xyz.com/kjjadfjk/ adbdh)
- Gadzirisa chikamu chasara cheFacebook ad yako.
4. Ona mhinduro muGoogle Analytics
- Enda kune yako Google Analytics nhoroondo.
- Pazasi pe “ACQUISITION,” tinya “Mishandirapamwe” wobva wadzvanya “All Campaigns.”
- Iyo Facebook ad mhedzisiro inozozviratidza pano.
