Marketer

Kodi Marketer ndi chiyani?

Kodi udindo wa Marketer ndi wotani?

Kutengera kukula ndi bandwidth ya gulu lanu, gawo la Marketer litha kugawidwa m'magawo awiri, Wotsatsa ndi Wopanga Zinthu. Mbali yotukula zomwe zili mkati ingathenso kuyendetsedwa ndi gulu la oganiza bwino omwe ali ndi chidziwitso cha chikhalidwe. Ngati muli ndi munthu m'modzi, zili bwino!

Dziwani ndi Kuyeretsa Munthuyo

Omvera anu ndi ndani? Musanapange zotsatsa ndikupanga zotsatsa, muyenera kumvetsetsa mtundu wa munthu yemwe mukuyesera kuyambitsa naye kucheza pakompyuta.

Wogulitsa adzakhala ndi udindo wopanga ndi kuyeretsa persona pakapita nthawi. Adzalingalira mwachidziwitso poyamba ndipo ayenera kubwerera kwa munthu nthawi zambiri kuti akanole.

Pangani Mauthenga Oyenerera

Kodi zosowa zazikulu zomwe munthu amamva ndi zowawa ndi ziti? Kodi ndi uthenga wotani umene udzathetseretu zosoŵa zimenezi? Njira yabwino yowonetsera uthengawu ndi iti?

Wotsatsa asanapange zotsatsa, ayenera kumvetsetsa momwe angatumizire zinthu zomwe zingakhale zofunikira kwa omwe akufuna. Mutha kuwononga madola masauzande ambiri pamavidiyo apamwamba kwambiri, koma ngati ofuna sakufunsa mafunso omwe makanemawa amalankhula, ndiye kuti kuchita nawo chidwi ndi chidwi kumakhala kotsika. Nthawi zambiri zomwe zili zabwino kwambiri zimakhala zopangidwa kwanuko zomwe zimapangitsa omvera kumva kuti zapangidwa kuchokera kwa iwo.

Pangani Makampeni Okhutira

Wotsatsa adzakambirana zamakampeni omwe ali ndi mitu yosiyanasiyana yomwe imalimbana ndi zopinga, zowawa, kapena zochitika zomwe zili zofunika kwambiri kwa omwe akufuna. Makampeni awa apangidwa kuti akope ofunafuna kotero kuti atengepo gawo lozama kwambiri ndikuyamba kuzindikira, kugawana, ndi kumvera Mawu.

Mitu iyi ikasankhidwa, zomwe zili patsamba ziyenera kukonzedwa ndikukonzedwa. Izi zitha kukhala zithunzi, makanema, ma GIF, zolemba, ndi zina zambiri. Nthawi zina mutha kugwiritsa ntchito zomwe zidapangidwa kale monga tatifupi kuchokera mu Kanema wa Yesu. Nthawi zina muyenera kudzipanga nokha kapena kutumizira ena.

Mukapanga zomwe zili, muyenera kukonza kapena kutumiza malinga ndi kalendala yanu.

Pangani Zotsatsa

Pambuyo potumiza zomwe zili, Wotsatsa amatha kusintha izi kukhala zotsatsa zomwe akufuna.

Unikani ndi Kusintha Zotsatsa

Otsatsa aziwonera ndikuwongolera kampeni yotsatsa. Ngati makampeni sakugwira ntchito, ayenera kuyimitsidwa. Otsatsa adzagawa ndalama zotsatsa zomwe zikuyenda bwino kwambiri.

Otsatsa asinthanso zomwe zili ndi zotsatsa kudzera mu analytics. Adzayang'ana mbali monga:

• Kuyendera masamba
• Nthawi yogwiritsidwa ntchito patsamba/tsamba
• Ndi masamba ati omwe alendo akupita?
• Kodi alendo akunyamuka kuchokera masamba ati?
• Kupumula

Unikani Kupita Kwa Ofuna

Wotsatsa sayenera kukhutitsidwa ndi zomwe amakonda, ndemanga kapena mauthenga achinsinsi. Izi ndi zomwe Wotsatsa ayenera kupitiliza kufunsa, "Kodi zomwe zili ndi zotsatsa zathu zikuthandizira kuzindikira omwe akufunafuna kapena omwe angakhale anthu amtendere? Kodi anthu amenewa akukhala ophunzira amene amapitiriza kupanga ophunzira? Ngati sichoncho, ndi chiyani chomwe chiyenera kusintha?"

Wotsatsa adzayang'ana kupyola gawo la intaneti ndikusunga njira yotsatsa yomaliza. Asonkhanitsa deta, nkhani, nkhani kuchokera kumunda kuti apititse patsogolo zomwe zili pa intaneti ndikusintha mawonekedwe. Ndikofunikira kuti Multipliers ikhudze zomwe zili mu media komanso zomwe zili mu media zikupatsa Ma Multipliers kulumikizana kwabwinoko.

Wotsatsa ayenera kuganizira njira ya uzimu yomwe wofunafunayo ali nayo.

• Ndi kupanga zomwe zili Kuzindikira kuti uthengawo ndi yankho ku zosowa za munthu amene akumufunayo? Mwina ofuna sadziwa kuti m’dziko lawo muli Akhristu kapena amaganiza kuti n’zosatheka kuti munthu wina akhale Mkhristu.
• Zomwe zili mkati zimadzipangira zokha, zomwe zimathandiza ofunafuna kukhala omasuka kwambiri kuganizira uthenga womwe mukugawana nawo? Samalani ndi kamvekedwe kanu. Ngati zili zotsutsana zitha kupangitsa kuti ofunafuna asakhale omasuka ku uthenga wanu.
• Zomwe zilimo zimalimbikitsa mayendedwe otheka kupita ku a yankho kuchokera kwa ofuna? Ngati zomwe zalembedwazo zikupempha wina kuti asinthe umunthu wake wonse ndikukhala mkhristu atawonera kanema kamodzi, mwina ndi gawo lalikulu kwambiri kwa ambiri. Zitha kutenga kukumana kangapo ndi zomwe muli nazo kuti wofunayo atumize uthenga wachinsinsi patsamba lanu.

Kodi Marketer amagwira ntchito bwanji ndi maudindo ena?

Zowonjezera: Monga tafotokozera pamwambapa, Wogulitsa amayenera kulumikizana ndi zomwe zikuchitika m'munda. Kodi Ochulutsa akulandira mauthenga abwino? Ndi zinthu ziti zomwe zimafala, mafunso ndi zowawa pakati pa omwe akufuna kuti media athe kuthana nawo?

Wotumiza: Dispatcher iyenera kudziwitsa Wogulitsa za kuthekera kwa mgwirizano wa Multiplier. Ngati pali Ochulutsa ambiri kuti akumane ndi omwe akufuna, Wotsatsa amatha kuwonjezera bajeti yotsatsa. Ngati Ochulukitsa achulukidwa ndi omwe akulumikizana nawo, Wotsatsa akhoza kukana kapena kuzimitsa ndalama zotsatsa.

Zosefera Pakompyuta: Wotsatsa amayenera kumalumikizana pafupipafupi ndi Zosefera za Digital zokhudzana ndi kalendala kuti akhale okonzeka komanso kupezeka kuti ayankhe. Otsatsa akuyenera kumvetsetsa mtundu wa mayankho ndi olumikizana nawo omwe akutuluka pamakampeni otsatsa.

Mtsogoleri Wamasomphenya: Mtsogoleri wa Masomphenya angathandize Wotsatsa kuti amvetsetse ndikukhala mogwirizana ndi masomphenya onse a M2DMM. Wogulitsa angagwire ntchito ndi Mtsogoleri wa Masomphenya uyu posankha munthu yemwe akumufuna komanso omwe atolankhani akuyesera kufikira. Pamodzi, amafufuza kuti ndi anthu ati komanso madera omwe akuyenera kuyang'aniridwa ndi zotsatsa.

Dziwani zambiri za maudindo ofunikira kuti mukhazikitse njira ya Media to DMM.

Ndani angapange Marketer wabwino?

Wina yemwe:

• amaphunzitsidwa mu njira ya ma Movements a Ophunzira
• Ndiwomasuka ndi magawo oyambira opanga media (mwachitsanzo, kusintha kwazithunzi/kanema)
• ali ndi chidziwitso choyambirira cha kukopa ndi kupanga uthenga
• ndi wophunzira nthawi zonse
• amatha kupirira mayesero ndi zolakwika nthawi zonse
• amayamikira deta ndipo ndi analytics
• ndi waluso, woleza mtima, komanso wachifundo pa zosowa za omwe akufuna

Ndi upangiri wanji kwa Marketers omwe angoyamba kumene?

• Kutsatsa kwapa social media kumasintha nthawi zonse, nthawi zina ngakhale sabata ndi sabata. Ipangitseni kukhala gawo la kufotokozera kwanu ntchito kuti mukhale ndi nthawi yomvera ma podcasts, kuwerenga mabulogu, kupita kumisonkhano, ndi zina zambiri.
• Pezani maphunziro. Ndi ndalama zomwe zingakutengereni mofulumira kwambiri ndikukulepheretsani kugwiritsa ntchito ndalama m'njira zolakwika. Pitani Kavanah Media kudziwa zambiri.
• Yambani mophweka. Yambani ndi njira imodzi yochezera. Iliyonse ili ndi zidule zake ndi zovuta zake. Khalani omasuka musanayambe kucheza ndi njira ina yochezera.

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Kodi muli ndi mafunso ati okhudza ntchito ya Marketer?