Chifukwa chiyani Google Analytics?
Poyerekeza ndi Facebook Analytics, Google Analytics ikhoza kupereka zambiri zambiri komanso zambiri za momwe malonda anu a Facebook akuchitira. Idzatsegula zidziwitso ndikukuthandizani kuphunzira momwe mungagwiritsire ntchito zotsatsa za Facebook moyenera.
Musanapitirire ndi positiyi, onetsetsani kuti mwakwaniritsa zofunikira izi:
- Muyenera kukhala nawo kale khazikitsani Google Analytics patsamba lanu.
- Muyenera kudziwa kale momwe mungapangire malonda a Facebook
- Muyenera kudziwa komwe mukufuna kuyendetsa magalimoto anu ndikukhazikitsa (mwachitsanzo, tsamba lofikira, ankafika tsamba, ndi zina zotero)
Lumikizani malonda anu a Facebook ku Google Analytics
Malangizo otsatirawa akuwonetsani momwe mungawonere zotsatira zanu za Facebook Ad mu Google Analytics:
1. Pangani ulalo wapadera wokhala ndi chidziwitso chomwe mukufuna kutsatira
- Pitani ku chida chaulere cha Google: Omanga URL A Campaign
- Lembani zambiri kuti mupange ulalo wautali wa kampeni
- Ulalo Watsamba Lawebusayiti: Tsamba lofikira kapena ulalo womwe mukufuna kuyendetsa magalimoto
- Gwero la Kampeni: Popeza tikukamba za malonda a Facebook, Facebook ndi zomwe mungaike apa. Mutha kugwiritsanso ntchito chida ichi kuti muwone momwe kalata yamakalata ikuchitira kapena kanema wa Youtube.
- Kampeni Yapakatikati: Mutha kuwonjezera mawu oti, "Ad" apa chifukwa mukuyang'ana zotsatira za malonda anu a Facebook. Ngati m'makalata, mutha kuwonjezera "imelo" ndipo pa Youtube mutha kuwonjezera "kanema."
- Dzina la Kampeni: Ili ndi dzina la kampeni yanu yotsatsa yomwe mukufuna kupanga pa Facebook.
- Nthawi ya Kampeni: Ngati mwagula mawu ofunika ndi Google Adwords, mukhoza kuwonjezera apa.
- Zampikisano: Onjezani zambiri apa zomwe zingakuthandizeni kusiyanitsa zotsatsa zanu. (monga Dallas Area)
- Koperani ulalo
2. Fupitsani ulalo (posankha)
Ngati mukufuna ulalo wamfupi, tikupangira kuti musadina batani la "Sinthani URL kukhala Short Link". Google ikusiya ntchito zawo zazifupi zamalumikizidwe zomwe zimaperekedwa. M'malo mwake, gwiritsani ntchito bitly.com. Matani ulalo wautali mu Bitly kuti mupeze ulalo wofupikitsidwa. Koperani ulalo wamfupi.
3. Pangani kampeni yotsatsa ya Facebook ndi ulalo wapaderawu
- Tsegulani yanu Facebook Ads Manager
- Onjezani ulalo wautali kuchokera ku Google (kapena ulalo wofupikitsidwa kuchokera ku Bitly).
- Sinthani Ulalo Wowonetsera
- Chifukwa simukufuna kuti ulalo wautali (kapena ulalo wa Bitly) uwonekere pazotsatsa za Facebook, muyenera kusintha Ulalo Wowonetsera kukhala ulalo woyeretsa (monga www.xyz.com m'malo mwa www.xyz.com/kjjadfjk/ adbdh)
- Konzani gawo lotsala la malonda anu a Facebook.
4. Onani zotsatira mu Google Analytics
- Pitani ku anu Analytics Google akaunti.
- Pansi pa “ACQUISITION,” dinani “Makampeni” ndiyeno dinani “Makampeni Onse.”
- Zotsatira zotsatsa za Facebook ziziwonekera pano.
