The purpose of these hooks videos is to define the audience and do better at ad targeting in order to find seekers and encourage them to take next steps.
In many countries where there are few Christians, this is costing between $<00.01-$00.04 per 10-second video view.
They touch on human needs: physical, spiritual, emotional, etc. It addresses how Jesus is able to be the one to meet each one of their needs.
“For me, there has been so much peace in my family since knowing Him” – Azra
“He said to me in a dream, ‘I have a mission, a plan for your life.’ ” – Adin
“God has provided food for my family again and again.” – Merjem
“I went back to the doctor and the cyst was gone.” – Hana
“I knew that I had found my purpose in life and it felt like I was starting over anew.” – Emina
“I now know that I am now alone.” – Esma
We are a group of regular people who also struggle and suffer, but we have found hope, peace, and purpose.
Jesus was one of the most beloved people to ever walk this earth. Why?
He was poor. He wasn’t attractive. He didn’t have a home. And yet… he had peace. He was kind. Honest. He had self-respect. He was not afraid to step into the hurtful situations around Him.
Jesus was loving, kind, peaceful and honest. Yet He had nothing. How was He able to be all these things?
“Many people need desperately to receive this message, ‘I feel and think much as you do, care about many of the things you care about…’ You are not alone.”Kurt Vonnegut
If the goal is to sit the seekers down with a believer and Jesus…
“Vulnerability… seeing others be vulnerable and become encouraged to ask questions and share stories is almost like watching belonging take shape.”Naomi Hattaway
Think about your target audience.
The hook video isn’t meant to resolve all of their issues. It is meant to keep a seeker moving forward toward Christ and realize their need to talk to a believer online and ultimately offline. The “obedient step” is a DMM principle that keeps seekers taking additionally steps.
Ask a question and don’t feel the need to answer it. Invite them to click on a link to a landing page to discover more, request a Bible, and/or contact someone.
“You cannot tell people what to think, but you can tell them what to think about.”Frank Preston
Engage the minds of your seekers by bringing the vulnerability displayed in the stories to the doorstep of their hearts.
Example from script: “Jesus was loving, kind, peaceful and honest. Yet He had nothing. How was He able to be all these things?”