Lub Hwj Chim ntawm Visual Storytelling
Txoj kev uas peb qhia cov dab neeg tau hloov pauv loj heev nrog kev nce ntawm cov thev naus laus zis digital. Thiab kev tshaj xov xwm tau ua lub zog tseem ceeb tom qab kev hloov pauv ntawm kev hais dab neeg. Ua kom cov dab neeg muaj feem cuam tshuam thiab pom kev sib cuam tshuam yog qhov tseem ceeb tshaj niaj hnub no.
Qhov tseem ceeb ntawm Visuals
Muaj ntau ntawm peb sib txuas lus thiab suab rau zaj dab neeg. Peb xav txog ib tug neeg hais lus rau peb. Tab sis qhov kev taw qhia ntawm kev pom pom tau ua pov thawj los cuam tshuam txoj kev peb nkag siab cov dab neeg. Wb tau txais kev tshawb fawb ib pliag. Koj puas paub tias lub hlwb ua cov ntaub ntawv pom 60,000 zaus sai dua cov ntawv nyeem? Qhov ntawd ua rau cov lus nug qub hais tias, "ib daim duab muaj nqis ib txhiab lo lus." Qhov tseeb, nws yuav tsim nyog 60,000 lo lus.
Lwm qhov tseeb los xav txog yog qhov ntawd tib neeg nco txog 80% ntawm qhov lawv pom. Qhov ntawd yog qhov sib txawv loj piv rau 20% ntawm qhov peb nyeem thiab 10% ntawm qhov peb hnov. Vam tias, koj yuav nco ntsoov ntau dua 20% ntawm cov ntawv sau hauv no! Tsis muaj kev txhawj xeeb, peb tau suav qee qhov kev pom tsuas yog ua kom nws nco ntau dua.
Hom Visuals
Thaum peb tham txog kev pom, peb tab tom hais txog ntau dua li tseem yees duab. Technology tau tsim ib co amazing hom duab nyob rau hauv lub xyoo, nrog rau cov duab, yeeb yaj duab, GIFs, thiab ntau dua. Txhua tus ua haujlwm rau nws lub hom phiaj thiab pab tau txais cov lus hla hauv ib txoj kev tshwj xeeb.
Kev sib xyaw cov hom no tuaj yeem yog daim ntawv qhia rau kev txaus ntshai, yog tias siv kom raug. Ib txoj hauv kev sib xyaw ua ke muaj kev hloov pauv ntau dua thiab muaj tswv yim muaj tswv yim los txhawb koj cov dab neeg. Qhov kev sib tw yog ua kom nws tag nrho los ua ke nyob rau hauv ib txoj kev uas ntws thiab nyob twj ywm muaj tseeb rau koj cov lus.
Duab thiab duab
Peb pib nrog qhov pom pom ntau tshaj plaws hauv kev tshaj xov xwm niaj hnub no: duab. Qhov nce ntawm Instagram yog qhov ua pov thawj rau cov duab ua lub ntsiab lus tseem ceeb hauv peb cov kev siv xov xwm. Tiag tiag, muaj pes tsawg daim duab koj tau pom hauv social media hauv 24 teev dhau los? Tus nqi tuaj yeem ua rau lub siab-boggling.
Nrog ntau cov duab tawm muaj, nws puas tuaj yeem sawv tawm? Tau kawg. Tab sis koj tsis xav tau cov khoom siv high-end thiab kev tshaj lij software? Tsis yog tiag.
Nov yog qee yam ntawm cov cuab yeej uas peb pom zoo siv rau kev kho duab thiab kos duab tsim.
Yees duab Editing cuab yeej
- Snapeded - Ntau yam duab kho app uas muaj ntau tus nta thiab kev xaiv
- VSCO Cam - Cov app no muaj cov txheej txheem tshwj xeeb ntawm cov ntxaij lim dej los muab koj cov duab rau lub siab xav
- Lo lus Swag - Tso cai rau koj ntxiv cov ntawv stylized hla cov duab ntawm kev mus
- Nyob - Lwm qhov yooj yim-rau-siv app uas siv cov ntawv rau cov duab
- yees duab - Muab cov ntxaij lim dej, kho cov cuab yeej, thiab cov ntawv nyeem / duab sib tshooj
- Square Npaj - Haum rau cov duab dav lossis siab rau hauv lub xwmfab yam tsis muaj qoob loo (piv txwv li rau Instagram)
Graphic Design Tools
- Tsev av Creative Huab - Txhua hli kev xaiv rau cov kev pab cuam xws li Photoshop thiab Illustrator
- PIXLR - Hloov mus rau Photoshop nrog ntau cov kev xaiv zoo sib xws (zoo li Photoshop ib yam nkaus!)
- Canvas - Muab cov qauv tsim tau thiab cov ntsiab lus pom los tsim rau kev tshaj xov xwm
- Pablo los ntawm Buffer - Feem ntau rau Twitter, pab tsim cov duab nrog cov ntawv tshaj lawv hauv 30 vib nas this lossis tsawg dua.
GIFs
Cia peb tsom mus rau txoj hauv kev tshiab los siv GIFs. Peb tau pom hom ntawv no nkag mus rau hauv kev tshaj xov xwm los ntawm cov platforms xws li Tumblr, Twitter, thiab tam sim no Facebook. Nws fits txoj cai ntawm tsis yog ib tug duab thiab tsis heev ua ib tug video ib yam nkaus. Hauv ntau lub sijhawm, GIFs tau txais qhov taw qhia hla zoo dua li cov ntawv nyeem, emojis, thiab cov duab. Thiab tam sim no lawv tau dhau los ua yooj yim sib qhia thiab nthuav dav dua.
Qhov xwm zoo yog tias koj tsis xav tau cov kev pabcuam zoo nkauj los tsim GIFs. Muaj ntau ntau
ntawm cov cuab yeej pub dawb, siv tau yooj yim muaj los tsim thiab kho GIFs. Yog tias koj xav ntxiv GIFs rau koj qhov pom cov ntsiab lus arsenal, ntawm no yog qee cov cuab yeej siv tau:
Cov cuab yeej GIF
- GifLab - Lwm tus tsim GIF nrog cov yam ntxwv zoo sib xws rau Gifit
- Giphyme - Database ntawm GIFs uas twb muaj lawm los ntawm thoob plaws lub vev xaib nrog kev xaiv tshawb nrhiav
Video
Piv nrog rau txhua hom xov xwm, video yog tus ntxhw hauv chav. Nws loj heev nyob rau hauv tag nrho cov kev nkag siab ntawm lo lus, mus rau lub point uas tshaj 300 teev ntawm video yog uploaded rau YouTube txhua feeb. Thiab tam sim no Facebook tau thawb nws lub platform video los sib tw nrog YouTube. Ib qho tseem ceeb uas yuav tau xav txog yog cov yeeb yaj kiab uas ncaj qha upload rau Facebook tau txais txiaj ntsig zoo tshaj plaws piv rau cov ntawv nyeem, duab, thiab txuas. Li no, vim li cas nws yuav tsum yog ib feem ntawm txhua tus neeg lub tswv yim kev sib raug zoo.
GoPro tab tom tua nws hauv social media nrog nws cov ntsiab lus video. Thaum lawv pom tseeb tau nkag mus rau cov koob yees duab yees duab zoo, ntau ntawm lawv cov ntsiab lus yog cov neeg coob coob los ntawm lawv tus kheej cov neeg siv khoom. Nws yog qhov xwm txheej tshwj xeeb uas siv cov neeg siv khoom 'cov dab neeg tiag tiag qhia GoPro's hom dab neeg.
Txawm hais tias koj muaj GoPro lossis lub xov tooj smartphone, cov koob yees duab yees duab zoo tau siv tau ntau dua li qhov qub. Nws yog nyob ntawm koj mus nrhiav txoj hauv kev zoo tshaj plaws los txhawb cov ntsiab lus video. Koj tuaj yeem coj mus rhaub rau koj cov neeg siv khoom rau video? Yuav ua li cas kho cov yeeb yaj kiab uas twb muaj lawm los ntawm cov peev txheej? Ntsuas koj cov kev xaiv thiab ua tiav.
Yog tias koj xaiv los tsim koj tus kheej cov ntsiab lus video, ntawm no yog qee cov cuab yeej los pab:
Cov Cuab Yeej Yeeb yaj kiab
- iMovie - Los nrog tag nrho Macs thiab muaj nyob rau hauv iOS pab kiag li lawm
- Nutshell - Snap peb daim duab. Ntxiv cov ntawv sau. Xaiv cov duab. Tsim ib zaj dab neeg cinematic
- video khw - Ib qho yooj yim video editor nrog ceev kho cov cuab yeej, lim rau personalizing koj cov yeeb yaj duab
- PicPlayPost - Tsim collage ntawm cov yeeb yaj kiab thiab cov duab hauv ib qho ntawm cov xov xwm
- hyperlapse - Tua cov yeeb yaj kiab timelapse txog 12x sai dua
- GoPro - Qhia koj zaj dab neeg hauv ib tus kais nrog QuikStories.
Social Video Apps
- Periscope - App uas tso cai rau cov neeg siv los nyob kwj ntawm lawv lub smartphones
- Snapchat - Snap duab thiab yeeb yaj duab los qhia rau cov phooj ywg uas ploj tom qab ob peb feeb.
- Kiag Huam - Ib qho 'spatial photography' app uas cia cov neeg siv ntes thiab sib tham sib tham
- fixel ua - Tsim thiab sib qhia xinesmas duab (ib daim duab, part video).
Infographics
Infographics coj mus rau lub neej yam uas feem ntau suav hais tias yog lub ntsiab lus tho txawv: Cov ntaub ntawv. Los ntawm kev pom cov ntaub ntawv, infographics qhia qhov tseeb thiab cov duab hauv txoj kev muaj tswv yim tseem ceeb. Piggy thim tawm ntawm kev hloov mus rau cov duab-hnyav xov xwm noj, infographics tau dhau los ua neeg nyiam heev nyob rau xyoo tas los no - pab tib neeg qhia cov dab neeg hauv qhov yooj yim-rau-siv thiab sib koom.
Cov ntaub ntawv tuaj yeem muaj zog. Xyuas kom koj siv lub zog ntawd los ntawm kev nthuav qhia nws nrog cov duab zoo. Muaj ntau ntau txoj hauv kev los tsim cov infographics. Nov yog ob peb yam cuab yeej thiab cov peev txheej:
Cov cuab yeej Infographic
- Piktochart - Ib qho yooj yim infographic tsim app uas tsim cov duab zoo nkauj, zoo nkauj
- Ntxawg - Lwm infographic-maker sim tawm
- Infogram - Yog, ib qho cuab yeej ntxiv los tsim infographics (tsuas yog muab rau koj xaiv)
- Visually - Nkag mus rau infographics uas twb muaj lawm los ntawm ntau pawg thiab kev lag luam
CAST Koj Zaj Dab Neeg
Ntawm daim ntawv kawg, peb xav muab qee cov khoom siv yooj yim uas tuaj yeem piav qhia yooj yim los ntawm cov ntawv sau, CAST
Tsim nrog sib xws - Xyuas kom tseeb tias koj lub hom phiaj yog qhov pom kev sawv cev zoo ib yam thoob plaws txhua qhov digital channel. Qhov no pab tsim thiab tswj xyuas cov npe ntawm koj cov neeg tuaj saib.
Nug "Qhov no haum rau kuv zaj dab neeg li cas?" - Tsis txhob ua tej yam vim nws yog qhov tseeb fad. Nco ntsoov saib seb nws haum koj lub hom phiaj thiab lub hom phiaj li cas. Tsis tas li ntawd, xyuas kom meej tias nws yog ib txoj kev siv tau kom ncav cuag koj cov neeg tuaj saib.
Nrhiav kev tshoov siab (tsis txhob tos nws) - Peb muaj kev tshoov siab pom nyob ib puag ncig peb, koj tsuas yog yuav tsum nrhiav nws qee zaum. Kev tshoov siab yuav tsis poob rau hauv koj lub puab tsaig. Ua ib tus neeg koom tes hauv cov txheej txheem.
Ntsuam xyuas qhov sib txawv - Tsis txhob ntshai mus sim. Ntsuam xyuas cov ces kaum tshiab thiab cov qauv sib txawv nrog koj qhov pom. Tsis txhob cia ntshai txwv koj lub peev xwm muaj tswv yim.
Cov ntsiab lus hauv kab lus no tau muab rov qab los ntawm: http://www.verjanocommunications.com/visual-storytelling-social-media/.
