Ad zaus: Yuav ua li cas tiv thaiv Facebook Ad Fatigue

Teeb tsa cov cai los saib xyuas Ad zaus

 

Thaum koj tab tom ntsuas qhov ua tiav ntawm koj qhov kev tshaj tawm Facebook, Zaus yog tus lej tseem ceeb los saib xyuas.

Facebook txhais Frequency li, "Tus naj npawb nruab nrab ntawm lub sij hawm txhua tus neeg pom koj qhov kev tshaj tawm."

Ib txoj hauv kev uas yuav tsum nco ntsoov yog Frequency = Impressions/Reach. Ntau zaus pom los ntawm kev faib cov kev xav, uas yog tag nrho cov sij hawm koj qhov kev tshaj tawm tau tshwm sim, los ntawm kev ncav cuag, uas yog tus naj npawb ntawm cov neeg tshwj xeeb leej twg tau pom koj ad.

Qhov siab dua qhov ad cov qhab nia zaus, qhov ntau dua qhov ua rau qaug zog. Qhov no txhais tau hais tias tib cov tib neeg tau pom koj qhov kev tshaj tawm ib zaug thiab ntau dua. Qhov no yuav ua rau lawv yooj yim hla nws lossis phem dua, nyem rau zais koj qhov kev tshaj tawm.

Ua tsaug, Facebook tso cai rau koj los teeb tsa qee cov cai tswj hwm los pab koj ua kom pom txhua yam ntawm koj cov phiaj xwm tshaj tawm.

Yog tias qhov zaus tau siab dua 4, ces koj yuav xav tau ceeb toom kom koj tuaj yeem hloov kho koj qhov kev tshaj tawm.

 

 

Saib cov yees duab hauv qab no kom paub saib xyuas koj li Facebook ad zaus.

 

 

 

Cov lus qhia:

  1. Mus rau koj Ads Manager account nyob rau hauv business.facebook.com
  2. Hauv Cov Cai, nyem, "Tsim Txoj Cai Tshiab"
  3. Hloov qhov Action rau "Xa ceeb toom nkaus xwb"
  4. Hloov cov xwm txheej mus rau "Frequency" thiab hais tias nws yuav ntau dua 4.
  5. Lub npe Txoj Cai
  6. Nyem "Tsim"

 

Koj tuaj yeem ua ntau ntxiv nrog Cov Cai, yog li ua si nrog cov cuab yeej no kom paub seb nws yuav pab tau rau koj li cas. Txhawm rau kawm paub ntxiv txog lwm cov ntsiab lus tseem ceeb hauv kev tshaj tawm kev lag luam xws li zaus, kev xav, ncav cuag, tshawb xyuas peb lwm cov ntawv tshaj tawm blog, "Kev hloov pauv, kev xav, CTAs, oh kuv!"

Cia ib saib