Usenza kanjani Ukuhlolwa kwe-Facebook A/B

Iziyalezo:

Ukhiye wokukhonjwa ngempumelelo kwesikhangiso ukwenza ukuhlola okuningi. Ukuhlola i-A/B kuyindlela yakho yokwenza izinguquko eziguquguqukayo ezikhangisweni ukuze ubone ukuthi yikuphi okuhlukile okusize isikhangiso ukuthi senze kangcono. Isibonelo, dala izikhangiso ezimbili ezinokuqukethwe okufanayo kodwa hlola phakathi kwezithombe ezimbili ezihlukene. Bona ukuthi yisiphi isithombe esiguquka kangcono.

1. Iya ku facebook.com/ads/manager.
2. Khetha inhloso yakho Yesikhangiso.
   1. Isibonelo: Uma ukhetha "Ukuguqulwa" yilapho umsebenzisi eqeda umsebenzi owuchaze njengokuguqulwa. Lokhu kungaba ukubhalisela incwadi yezindaba, ukuthenga umkhiqizo, ukuxhumana nekhasi lakho, njll.
3. Igama Lomkhankaso.
4. Khetha Umphumela Wokhiye.
5. Chofoza okuthi “Dala Ukuhlola Okuhlukanisayo.”
6. Iyahluka:
   1. Yilokhu okuzohlolwa. Ngeke kube nokugqagqana kwababukeli bakho, ngakho abantu abafanayo ngeke babone izikhangiso ezihlukahlukene ozidalayo lapha.
   2. Ungahlola okuguquguqukayo okubili okuhlukene:
      1. Ukudala: Hlola phakathi kwezithombe ezimbili noma izihloko ezimbili ezihlukene.
      2. Ukuthuthukiswa Kokulethwa:Ungaqalisa ukuhlolwa kokuhlukanisa ngokubeka okuhlukile kuzo zonke izinkundla namadivayisi anemigomo ehlukene (okungukuthi Conversions VS Link Clicks).
      3. Izithameli: Hlola ukuze ubone ukuthi yiziphi izethameli eziphendula isikhangiso esiningi. Ukuhlolwa phakathi kwabesilisa nabesifazane, ibanga lobudala, izindawo, njll.
      4. Ukubekwa Kwesikhangiso: Hlola ukuthi isikhangiso sakho siguquka kangcono ku-Android noma kuma-iPhone.
         1. Khetha izindawo ezimbili noma uvumele i-Facebook ikukhethele ngokukhetha "Ukubekwa Okuzenzakalelayo."