Funda izinto eziyisisekelo zokusetha i-akhawunti yakho Yebhizinisi, ama-akhawunti esikhangiso, ikhasi le-Facebook, ukudala izethameli ngokwezifiso, ukudala izikhangiso ezihlosiwe ze-Facebook, nokuningi.
Mahhala
Inqubo Yevidiyo Ye-Hook
Inqubo Yevidiyo Ye-Hook
Izinyathelo Eziyi-10 Zevidiyo Ye-Hook
Isu levidiyo ye-hook yilelo elisetshenziselwa ukuqalisa amaqembu ngokuthola izethameli ezifanele. Le nqubo incike ekutheni ususebenzile ngobuntu bakho.
Isinyathelo 1. Nquma Itimu
Khetha itimu ividiyo yehuku ezowela ngaphansi kwayo.
Isinyathelo 2. Bhala Isikripthi
Ungayenzi ividiyo ibe yinde kunemizuzwana engama-59. Buyela emuva esinyathelweni sokugcina ukuze uthole izimiso zokwenza iskripthi sevidiyo esihle.
Isinyathelo sesi-3. Bhala Kopisha bese Ubizela Esenzweni
“Ikhophi” umbhalo osekuthunyelwe ngenhla kwevidiyo. Uzofuna ukubamba ukunaka kwabo futhi ubanike isinyathelo esilandelayo, Bizela Esenzweni.
Isibonelo Sekhophi kanye ne-CTA: “Uma ubuze le mibuzo, awuwedwa. Sithumele umyalezo wokuthi sikhulume nomuntu ozizwe ngendlela efanayo futhi othole ukuthula.”
Inothi elibalulekile: Uma wenza i-CTA “Funda Kabanzi”, qiniseka ukuthi ikhasi lakho lokubikezela libonisa imilayezo yevidiyo eyihhuku noma isikhangiso ngeke sigunyazwe.
Isinyathelo 4. Qoqa izithombe zesitoko kanye/noma amavidiyo
- Isiphi isithombe noma ividiyo engabonisa itimu kahle kakhulu?
- Qiniseka ukuthi ihambisana namasiko
- Uma ungakabi nazo izithombe ezigciniwe nezisebenzisekayo/ividiyo:
- Qoqa izithombe
- Phuma uthathe izithombe futhi urekhode izithombe zesitoko
- Uma ingeyasendaweni kakhulu, izohlotshaniswa kakhulu nezithameli zakho ozihlosile
- Thatha i-smart phone yakho uye endaweni yangakini futhi urekhode
- Sebenzisa ishothi ebanzi, hhayi mpo
- Ungayisusi ikhamera ngokushesha, yibambe endaweni eyodwa noma sondeza kancane (usebenzisa unyawo lwakho, hhayi ukusondeza kwekhamera)
- Cabangela ukwedlula isikhathi
- Cwaninga ukuthi yiziphi izithombe zamahhala ezitholakalayo zomongo wakho
- Izithombe ZeBhayibheli Zamahhala
- Pixabay
- Lokhu esihlokweni iphakamisa amawebhusayithi angcono kakhulu anikeza izithombe zamahhala ongazisebenzisa
- Bhalisela isitoko izithombe ezifana Izithombe ze-Adobe Stock
- Phuma uthathe izithombe futhi urekhode izithombe zesitoko
- Gcina izithombe/izithombe zakho
- Qoqa izithombe
Isinyathelo 5. Dala ividiyo
Kunezinhlelo ezimbalwa zokuhlela amavidiyo ezinamazinga ahlukene wobuchule namakhono. Buka i- 22 Izinhlelo Ezinhle Zamahhala Zokuhlela Amavidiyo ngo-2019
- Engeza ividiyo
- Uma usebenzisa isithombe, sivumele sisondeze kancane kancane ukuze udale umuzwa wokunyakaza
- Engeza izwi ngaphezulu uma ukwazi
- Engeza umbhalo osuka kuskripthi sakho kuvidiyo
- Engeza ilogo yakho ekhoneni levidiyo
- Nakhu isibonelo sevidiyo ye-hook lokho akuzange kugunyazwe uFacebook ngoba kwakunentuthu.
Isinyathelo sesi-6: Khipha Ifayela Lefilimu
Londoloza njengefayela le-.mp4 noma le-.mov
Isinyathelo sesi-7: Gcina ividiyo
Uma usebenzisa i- Trello ukugcina okuqukethwe, engeza ividiyo ekhadini elihambisanayo. Ungase udinge ukulayisha ividiyo ku-Google Drayivu noma ku-Dropbox bese uxhumanisa ividiyo nekhadi. Nomaphi lapho ukhetha, kugcine kuhambisana nakho konke okuqukethwe. Qiniseka ukuthi iyafinyeleleka eqenjini lakho.
Faka kulelo khadi:
- Ifayela levidiyo noma isixhumanisi sefayela levidiyo
- Kopisha kanye ne-CTA
- Theme
Isinyathelo sesi-8: Layisha ividiyo ye-Hook
Ngaphambi kokuguqula ividiyo yakho ye-hook ibe isikhangiso, yithumele kunkundla yezokuxhumana ngokuzenzakalelayo. Ivumele yakhe ubufakazi bokuxhumana nabantu (okungukuthi, ukuthanda, ukuthandwa, ukuphawula, njll) bese kamuva iguqule ibe yisikhangiso.
Isinyathelo 9: Dala isikhangiso sevidiyo ye-Hook
- Dala isikhangiso ngenhloso yokubukwa kwamavidiyo
- Yisho isikhangiso
- Ngaphansi Kwezindawo, susa indawo ezenzakalelayo (isb. i-United States) bese ubeka iphinikhodi lapho ufuna sibonise khona isikhangiso sakho.
- Nweba irediyasi ibe kude noma kancane ngokuthanda kwakho
- Qiniseka ukuthi usayizi Wezithameli uluhlaza
- Ngaphansi kwesithi “Detailed Targeting” engeza izithakazelo zikaJesu neBhayibheli
-
Ngaphansi kokuthi “Izinketho Ezithuthukisiwe” zesigaba Sesabelomali,
- Lungiselela ukubukwa kwevidiyo eyimizuzwana eyi-10
- Ngaphansi kokuthi “Uzokhokhiswa nini,” chofoza “ukubuka kwevidiyo yamasekhondi angu-10”
- Vumela isikhangiso sidlale izinsuku ezingu-3-4
Isinyathelo 10: Dala Izithameli Ezingokwezifiso Nezethameli Ezibukeka Ngokufana
Ukuze ufunde kabanzi ngalokhu, thatha lesi sifundo esilandelayo:
Mahhala
Ukubuyiselwa kabusha kwe-Facebook
Lesi sifundo sizochaza inqubo ye-Facebook Retargeting kusetshenziswa izikhangiso zevidiyo ye-hook kanye nezithameli ezingokwezifiso nezifana nokubukeka. Ngemuva kwalokho uzoprakthiza lokhu ngaphakathi kokulingisa okubonakalayo kwe-Facebook Ad Manager.