Ulwenziwa njani uvavanyo lwe-A/B lukaFacebook

imiyalelo:

Isitshixo ekujoliswe kuyo ngempumelelo kukwenza iitoni zovavanyo. Uvavanyo lwe-A/B yindlela yokuba wenze utshintsho olunye kwiintengiso ukuze ubone ukuba yeyiphi na into encede intengiso ukuba isebenze ngcono. Umzekelo, yenza iintengiso ezimbini ezinomxholo ofanayo kodwa uvavanye phakathi kweefoto ezimbini ezahlukeneyo. Jonga ukuba yeyiphi ifoto eguquka ngcono.

1. yiya facebook.com/ads/manager.
2. Khetha injongo yakho yentengiso.
   1. Umzekelo: Ukuba ukhetha "Uguqulo" kuxa umsebenzisi egqibezela umsebenzi owuchaze njengoguqulelo. Oku kunokuba kukubhalisela incwadana yeendaba, ukuthenga imveliso, uqhagamshelane nephepha lakho, njl.
3. Iphulo legama.
4. Khetha isiphumo esingundoqo.
5. Cofa ku "Yenza uvavanyo lokwahlulahlula."
6. Eziguqukayo:
   1. Le yinto eza kuvavanywa. Akusayi kubakho kudlulana kwabaphulaphuli bakho, ke abantu abafanayo abazukubona iintengiso ezahlukeneyo ozenzayo apha.
   2. Unokuvavanya iinguqu ezimbini ezahlukeneyo:
      1. Uyilo: Vavanya phakathi kweefoto ezimbini okanye izihloko ezimbini ezahlukeneyo.
      2. UPhuculo lokuNika: Ungaqhuba uvavanyo olwahlulahlulwe ngokubekwa okwahlukileyo kuwo onke amaqonga kunye nezixhobo ezineenjongo ezahlukeneyo (okt Conversions VS Link Clicks).
      3. Abaphulaphuli: Vavanya ukubona ukuba ngabaphi abaphulaphuli abaphendulayo kwintengiso ngakumbi. Uvavanyo phakathi kwamadoda nabasetyhini, uluhlu lobudala, iindawo, njl.
      4. Ukubekwa kwentengiso: Vavanya ukuba intengiso yakho iguquka ngcono kwi-Android okanye kwii-iPhones.
         1. Khetha iindawo ezimbini okanye uvumele i-Facebook ikukhethele ngokukhetha "Ukubekwa ngokuzenzekela."