M2DMM Roles

Each step of the M2DMM process can be broken down into different “roles.” Whether you are a single person or part of a team, here are the different roles or parts of M2DMM. You may not need every role in your M2DMM strategy.

Visionary Leader

• Regularly evaluates Jesus’ definition of success
• Mobilize resources and teammates
• Provides clarity to everyone on mission, vision, values, and processes

Prayer Strategist

• Regularly draw near to God in prayer, worship, and adoration
• Catalyzes prayer and worship that both informs and flows from the team’s vision and strategy
• Become aware of gaps in reaching the vision God has entrusted to them

Content Developer

• Create a persona for the kind of person you are trying to start a digital conversation with
• Create content campaigns addressing obstacles, pain points, and relevant events
• Create content such as pictures, videos, GIFs, articles, etc

Marketer

• Create and manage ad campaigns
• Adjust content and ads through analytics
• Keeping the end-to-end strategy in mind–looking not only at online analytics, but data and stories from the field

Digital Filterer

• Filter through hostile contacts and prioritize potential persons of peace
• Know when a contact is ready to be handed off for a face-to-face meeting
• Guide seekers on a journey instead of providing answers

Dispatcher

• Connects seekers from online conversations with a Digital Filterer to a face-to-face relationship with a Multiplier
• Communicate problems in the system (i.e., not enough Mulitpliers, Multipliers feeling overwhelmed, Digital Filterers needing to filter more strictly)

Multiplier

• Meets online seekers face-to-face equipping to discover, share, and obey the Bible
• Meet with and follow up with seekers in timely manner
• Cast vision to seeker to see their relationships and how to share and make disciples
• Report and update on contacts

Digital Hero

• Not necessary on every team, but often recommended for those that need to take greater security measures or need a legal entity to set up a business account
• Volunteers their identity to set up digital accounts to protect missionaries and workers
• Provide legal entity to set up an account (i.e., Meta Business Account)

Below are roles that you may not need in the beginning, but may need as your M2DMM grows:

Project Manager

Finance Manager

• Manage anything related to budgeting, payment, and funding

Coalition Team/Developer

• Mobilizing and training a coalition or team for the face-to-face follow-up of media contacts
• Facilitate coalition meetings, provide member care for the coalition, keep Multipliers accountable, and motivate toward the vision
• Onboarding new partners and multipliers

Technologist

• Someone skilled in a specific area of technology who can upgrade an M2DMM system as it grows more complex
• Manages websites, enhances the quality of content, and increases the functionality of systems as needs expand