Na u se u itokiselitse ho laola leano la hau la litaba tsa sechaba le ho matlafatsa boteng ba hau ba inthaneteng? Kajeno, re ntse re kenella lefatšeng la lialmanaka tsa litaba le hore na e ka ba sebetsa sa hau sa lekunutu joang bakeng sa katleho ea litaba tsa sechaba. Pele o qala ho etsa almanaka ea litaba tsa hau, ho bohlokoa ho rala motheo. A re qaleng ka motheo.
Khalendara ea hau ea litaba e lokela ho lula e tataisoa ke lintlha tse peli tsa bohlokoa:
- Lintlha tsa Bamameli: Ho tseba bamameli ba hau kahare le kantle ke senotlolo sa ho theha litaba tse lumellanang. Etsa lipatlisiso tse felletseng tsa bamameli ho utloisisa lintho tseo u li ratang, lithahasello tsa hau le lintlha tsa bohloko.
- Lipakane tsa Media Media: Khalendara ea hau ea litaba e lokela ho ikamahanya le sepheo sa hau sa litaba tsa sechaba. Hore na ke ho eketsa boitlamo, ho khanna sephethephethe sa sebaka sa marang-rang, kapa ho eketsa tlhokomeliso, lipheo tsa hau li lokela ho theha leano la litaba tsa hau.
Ha se liforomo tsohle tsa litaba tsa sechaba tse entsoeng li lekana. E mong le e mong o na le bamameli le matla a hae a ikhethang. Etsa qeto ea hore na ke liforomo life tsa mecha ea litaba ea sechaba tse bohlokoa haholo ho bamameli ba hau le lipheo tsa hau. Utloisisa menahano ea sethala ka seng, joalo ka meeli ea libapali, lifomate tsa litaba, le linako tsa ho romella. Tsebo ena e tla u thusa ho hlophisa litaba tsa hau.
Ha motheo oa hau o ntse o le teng, ke nako ea ho kena ka har'a nitty-gritty ea ho qapa almanaka ea litaba tsa hau. Phapang ke lebitso la papali ha ho tluoa tabeng ea litaba. Ntlafatsa almanaka ea hau ka ho latela mehato ena:
- Ho theha Lihlopha tsa Likahare: Hlophisa litaba tsa hau ka mekhahlelo, joalo ka thuto, papatso, boithabiso, le ka morao ho liketsahalo. Sena se netefatsa mefuta e fapaneng mme se boloka bamameli ba hau ba le teng.
- Ho Khetha Lihlooho Tsa Litaba: Khetha lihlooho kapa lihlooho tse akaretsang khoeli le khoeli kapa kotara. Lihlooho li thusa ho boloka botsitso le ho fana ka sebopeho sa litaba tsa hau.
- Ho Fuputsa Mefuta e Fapaneng ea Likahare: Kopanya le ho bapisa mefuta ea litaba, ho kenyeletsoa litšoantšo, livideo, lingoliloeng le lipale. Mefuta e fapa-fapaneng e boloka bamameli ba hau ba thabile ba bile ba phathahane.
- Ho hlophisa Boselamose: Tsetela ho lisebelisoa tsa taolo ea litaba tsa sechaba ho hlophisa lipehelo tsa hau hantle. Rera litaba tsa hau esale pele, ho netefatsa botsitso le ho lokolla nako ea boitlamo.
Pōpo ea litaba e ka ba sebata, empa ha ea tlameha ho ba boima. Leka-lekanya leano la litaba tsa hau lipakeng tsa Creation le Curation. Fumana motsoako o nepahetseng lipakeng tsa ho theha litaba tsa mantlha le ho boloka litaba tse teng ho tsoa mehloling e tsebahalang ka har'a indasteri ea hau. Sehlopha sa hau se tlameha ho sebelisa lisebelisoa le lisebelisoa tse nolofatsang tlhahiso ea litaba le ho li boloka, joalo ka software ea meralo ea litšoantšo, sethala sa tlhophiso, le lilaeborari tsa litaba.
Khalendara ea litaba tsa hau ha ea hlophisoa. E lokela ho fetoha le bamameli ba hau le mekhoa eo u e khethollang ka li-analytics le litekanyo tsa li-KPI. Empa, ho tsitsana ke lebitso la papali. Khomarela kemiso ea hau ea ho romella ka bolumeli. Ho lumellana ho etsa hore u tšepane 'me ho boloka bamameli ba hao ba ntse ba ameha.
Qetellong, hopola ho beha leihlo kamehla analytics ea hau ea litaba tsa sechaba. Latela lintlha tsa bohlokoa joalo ka litefiso tsa boikopanyo, kholo ea balateli, le litefiso tsa ho penya. Sebelisa lintlha tsena ho hlophisa leano la hau la litaba bakeng sa matšolo a kamoso le tlhahiso e eketsehileng ea litaba e tla fepa almanaka ea litaba tsa hau likhoeling tse tlang.
fihlela qeto e
Ho aha almanaka ea litaba ho tšoana le ho ba le 'mapa oa tsela e lebisang katlehong ea litaba tsa sechaba. Ka ho utloisisa bamameli ba hau, ho ipehela lipheo tse hlakileng, le ho rala maano a fapaneng a litaba, u tla be u le tseleng ea ho ba le tšusumetso e kholo lefatšeng la dijithale. Hopola, ho tsitsa, ho ikamahanya le maemo, le ho beha leihlo ke balekane ba hau leetong lena.
Joale, u emetse eng? Theola matsoho a hau, qala ho theha almanaka ea litaba tsa hau, 'me u shebelle boteng ba hau ba litaba tsa sechaba bo ntse bo phahama!
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Moeti Post ka Media Impact International (MII)
Bakeng sa litaba tse ling tse tsoang ho Media Impact International, ingolise ho Leselinyana la MII.
