Chii chinonzi Persona?
Zvichitaurwa zviri nyore, persona ingano, inomiririra yakajairika yekuonana kwako kwakakodzera. Ndiye munhu wauri kufunga nezvake paunenge uchinyora zvemukati, gadzira yako yekufona-ku-zviito, mhanyisa ads, uye gadzira mafirita ako.
1. Verenga
Fungidzira tsime remvura riri pakati pomusha uye musha womunhu wose wakakomberedza tsime iroro remvura. Kune mazana enzira dzakasiyana idzo vagari vomumusha vangafamba nadzo kuenda kutsime iri, asi izvi kazhinji hazviitike. Kazhinji, nzira yakajairika inoumba, uswa hunosakara, matombo anobviswa, uye anozopedzisira agadzirwa.
Saizvozvowo, kune nzira dzisingaverengeki dzokuti mumwe munhu asvike pakuziva Kristu, sezvo munhu mumwe nomumwe akasiyana. Vanhu vazhinji, zvisinei, vanowanzotevera nzira dzakafanana murwendo rwavo kuna Kristu.
Mukushambadzira, persona ingano, yakajairwa inomiririra yeako akakodzera kuonana. Ndiye munhu wauri kufunga nezvake paunenge uchinyora zvemukati, gadzira yako yekufona-ku-zviito, mhanyisa ads, uye gadzira mafirita ako.
Nzira iri nyore yekutanga pamunhu wako kufunga kuburikidza nemibvunzo mitatu inotevera. Iwe unogona kuzviita iwe pachako kana kufunga nezvazvo nevanhu vaunoshanda navo.
Ndivanaani vateereri vangu?
- Vanoshanda here? Mhuri? Vatungamiriri?
- Ndeapi mazera avo?
- Vane hukama rudzii?
- Vakadzidza zvakadii?
- Chii chiri chimiro chavo chesocioeconomic?
- Vanofungei nezvevaKristu?
- Vanogara kupi? Muguta here? Mumusha here?
Vateereri varipi pavanoshandisa nhepfenyuro?
- Vari kumba nemhuri here?
- Manheru vana vaenda kunorara here?
- Vari kukwira metro pakati pebasa nechikoro?
- Vari voga here? Vane vamwe here?
- Vari kunyanya kushandisa midhiya kuburikidza nefoni yavo, komputa, terevhizheni, kana tablet?
- Sei vari kushandisa midhiya?
Unoda kuti vaitei?
- Yakavanzika meseji iwe pane yako social media peji?
- Goverana zvemukati nevamwe?
- Gakava rekuwedzera kubatanidzwa uye vateereri?
- Verenga zvinyorwa pawebhusaiti yako?
- Kukufonera?
Nzira inoratidzwa kuva nezvibereko ndeye "kuodzwa mwoyo ne[chitendero chikuru mumamiriro ako ezvinhu]". Vanhu vanoona unyengeri uye kusava nematuro muchitendero vanowanzoneta nemigumisiro yahwo uye vanotanga kutsvaga chokwadi. Iyi ingava nzira kwauri zvakare here? Ungada here kuwana vanhu vomuguta rako vari kubva muchitendero chisina chinhu uye vachitarisira kuti kune imwe nzira?
Imwe nzira yekutarisa pamunhu wako ndeyekufunga rwendo rwako kuna Kristu. Funga kuti Mwari vangashandisa sei nyaya yako uye shungu dzako mukubatanidza vanotsvaga Naye. Zvichida une ruzivo mukurwa nekukunda kupindwa muropa uye unogona kukudziridza munhu akatenderedza izvozvo. Pamwe boka rako revanhu rauri kuda kuziva nezvemunamato nesimba rawo. Hunhu hwako hunogona kuve misoro yemhuri vanosvika kwauri kuti unamatire mhuri yavo. Pamwe iwe uri mutsva munyika uye unogona chete kusangana nevatauri veChirungu. Vanhu vaunovavarira vanogona kunge vari vatauri veChirungu vakaodzwa mwoyo neIslam, Katorike, nezvimwe.
Cherechedza: Kingdom.Kudzidziswa kwakagadzira kosi itsva uye yakadzama pane Vanhu.
2. Zadza Bhuku Rekushanda
Usati wamaka chikamu ichi sechakazara, iva nechokwadi chekupedzisa mibvunzo inoenderana mubhuku rako rekushanda.
3. Enda zvakadzama
Zvidzidzo:
- Kingdom.Kudzidziswa kwakagadzira kosi itsva uye yakadzama pane Vanhu.
- Iwe unogona zvakare kuwana iyo blog kubva Hubspot anobatsira.
- Mobile Ministry Forum inopa a template zvaunogona kushandisa pamwe nemienzaniso.
- Funga kufamba Mobile Ministry Forums Foundation Zvidzidzo. Ivo vane hukuru hwakadzama ruzivo rwekugadzira Personas.
- MII's Persona template
Persona Research
Iyo 10-nhanho yekudzidziswa paHumambo.Kudzidziswa kwakagadzirirwa kukubatsira iwe kutanga mukushandisa nzira yenhau yekuziva vanotsvaga zvemweya. Zviripachena, iwe unogona kupedza mavhiki kana mwedzi uchibvunzurudza vanotsvaga uye kudzidza nezve yako persona. Kana iwe uri wekunze kuboka rako revanhu vaunotarisisa, uchafanirwa kushandisa nguva yakawandisa uchitsvaga munhu wako kana kuvimba zvakanyanya nemudiwa wako wepanzvimbo kuti akubatsire kugadzira zvemukati zvevateereri vako. Mushure mekunge mapedza kudzidziswa kwegumi-nhanho, iwe (uye / kana timu yako) unogona kudzokera shure uye kupedza nguva yakawanda uchigadzira yako persona. Zvishandiso zvinotevera zvichakubatsira.
- Shandisa izvi interview guide kudzidza zvakawanda pamusoro pemunhu uye mabatirwo ebvunzurudzo nevatendi veko vakaenda parwendo ruchangopfuura rwekutenda kuna Kristu.