Dzidza izvo zvekutanga zvekumisikidza Bhizinesi account yako, Ad account, Facebook peji, kugadzira tsika vateereri, kugadzira Facebook Targeted Ads, nezvimwe.
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Hook Vhidhiyo Maitiro
Hook Vhidhiyo Maitiro
10 Matanho eHook Vhidhiyo
Iyo hook vhidhiyo zano ndiyo iri kushandiswa kuita kuti zvikwata zvitange nekutsvaga vateereri chaivo. Izvi zvinoenderana nekuti iwe watoshanda kuburikidza nemunhu wako.
Danho 1. Sarudza Theme
Sarudza dingindira iro vhidhiyo yehuku inowira pasi.
Danho 2. Nyora Script
Usaite vhidhiyo kureba kupfuura 59 seconds. Dzokera kumashure kune yekupedzisira nhanho yemisimboti yekugadzira yakanaka vhidhiyo script.
Danho 3. Nyora Copy uye Call to Action
Iyo "kopi" ndiwo mavara mune positi pamusoro pevhidhiyo. Iwe unozoda kubata kutarisisa kwavo uye kuvapa nhanho inotevera, Dana kuChiito.
Muenzaniso Copy uye CTA: "Kana wakabvunza mibvunzo iyi, hausi wega. Titumireiwo meseji kuti titaure nemumwe munhu akanzwa zvimwe chetezvo uye akawana runyararo.”
Hunokosha Note: Kana uri kuita "Dzidza Zvakawanda" CTA, ita shuwa kuti peji rako rekumhara rinoratidza mameseji evhidhiyo hoko kana kuti shambadziro haizotenderwe.
Nhanho 4. Unganidza mafoto e stock uye/kana mavhidhiyo
- Ndeupi mufananidzo kana vhidhiyo inotaridza dingindira zvakanyanya?
- Iva nechokwadi kuti yakakodzera tsika
- Kana iwe usati watove wakachengeta uye unoshanda mifananidzo / vhidhiyo mavhidhiyo:
- Unganidza mifananidzo
- Buda utore mafoto uye rekodha stock footage
- Iyo yakawanda yenzvimbo, iyo inonyanya kuenderana inove kune yako chinangwa chevateereri
- Tora smart phone yako uende nayo kunzvimbo yemuno uye rekodha
- Shandisa pfuti yakakura, kwete yakatwasuka
- Usafambisa kamera nekukasira, ibate panzvimbo imwe chete kana kuswededza zvishoma nezvishoma (uchishandisa tsoka yako, kwete kukwezesa kwekamera)
- Chimbofunga kuita nguva yadarika
- Tsvakurudza kuti ndedzipi mifananidzo yemahara inowanikwa kune yako mamiriro
- Mifananidzo yeBhaibheri Yemahara
- Pixabay
- ichi chinyorwa inopa akanakisa mawebhusaiti anopa emahara mafoto ekushandisa
- Nyorera kune stock mifananidzo yakadai se Adobe Stock Photos
- Buda utore mafoto uye rekodha stock footage
- Chengetedza mifananidzo yako / mifananidzo
- Unganidza mifananidzo
Danho 5. Gadzira Vhidhiyo
Kune akati wandei mavhidhiyo ekugadzirisa zvirongwa ane akasiyana dhigirii ehunyanzvi uye hunyanzvi. View the 22 Yakanakisa Yemahara Vhidhiyo Kugadzirisa Software Zvirongwa muna 2019
- Wedzera mavhidhiyo
- Kana iwe ukashandisa foto, rega iswededze mukati zvishoma nezvishoma kuti igadzire pfungwa yekufamba
- Wedzera izwi pamusoro kana uchikwanisa
- Wedzera zvinyorwa kubva pane yako script kune vhidhiyo
- Wedzera logo yako kukona yevhidhiyo
- Heino apa muenzaniso wevhidhiyo hook izvo hazvina kubvumidzwa neFacebook nekuti yaive nehutsi mukati.
Nhanho 6: Export Movie File
Sevha se.mp4 kana .mov faira
Danho 7: Chengetedza Vhidhiyo
Kana uchishandisa Trello kuti uchengetedze zvirimo, wedzera vhidhiyo kune kadhi rinoenderana. Ungangoda kurodha vhidhiyo kuGoogle Drive kana Dropbox uye batanidza vhidhiyo yacho pakadhi. Kwese kwaunosarudza, chengetedza zvinoenderana nezvose zvirimo. Ita shuwa kuti inowanikwa kune timu yako.
Batanidza mukadhi iroro:
- Vhidhiyo faira kana chinongedzo kune vhidhiyo faira
- Kopi uye CTA
- dingindira
Nhanho 8: Isa Hook Vhidhiyo
Usati washandura vhidhiyo yako yehuku kuita shambadziro, itumire kune social media platform organically. Rega ivake humwe humbowo hwemagariro (kureva, vanoda, vanoda, makomendi, nezvimwewo) uye wozoishandura kuita ad.
Nhanho 9: Gadzira Hook Vhidhiyo Ad
- Gadzira a ad nechinangwa chekuona vhidhiyo
- Doma ad
- Pasi peNzvimbo, bvisa otomatiki nzvimbo (semuenzaniso United States) uye udonhedze pini kwaunoda kuti ad yako iratidze.
- Wedzera radius kusvika kure kana kushoma sezvaunoda
- Ita shuwa kuti saizi yeVateereri iri mugirini
- Pasi pakanzi “Detailed Targeting” wedzera zvinofarirwa naJesu neBhaibheri
-
Pasi pe "Advanced Options" yechikamu cheBudget,
- Gadzirisa kuti utarise vhidhiyo yegumi-yechipiri
- Pasi pe "Pauchabhadhariswa," tinya "10-yechipiri vhidhiyo kuona"
- Rega kushambadza kumhanye kwemazuva 3-4
Nhanho 10: Gadzira Yetsika Vateereri uye Vanotaridzika-zvakafanana Vateereri
Kuti udzidze zvakawanda nezve izvi, tora iyi kosi inotevera:
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Facebook Retargeting
Iyi kosi inotsanangura maitiro eFacebook Retargeting uchishandisa hoko vhidhiyo ads uye tsika uye vakafanana vateereri. Ipapo iwe unodzidzira izvi mukati meyechokwadi simulation ye Facebook Ad Manager.