Strategic Storytelling for Media to Movements

Kosi iyi ndeyani?

Iwe uri musiki wezvemukati uyo anoda kuti midhiya yavo ishande zvakanyanya kubatsira kufambisa mafambiro ekuita vadzidzi. Kana kuti, uri a mushandi wemumunda uyo anoda kutsvaga kana kugadzira nyaya dzako dzinoshanda dzekuona dzekuita nevatsvaki.

Kosi iyi ndeyei?

Muchidzidzo chipfupi ichi, Tom anokupa sumo yekufunga nekugadzira zvine hungwaru sevatauri venyaya sechikamu chemidhiya-ku-kufamba-mazano.

Isu tinopa mazano akadai se:

  • kuti nyaya dzinogona sei kubatsira nzira yekufamba-kusvika-kumagumo
  • sei uye sei isu tingafunga zvakare nyaya dzedu dzenhau kuti dzibereke zvibereko mumafambiro
  • hunhu hwakakosha hwatinga sanganisira munyaya dzedu kuti dzibatanidze nehurongwa hwemumunda
  • nzira dzatinogona kuumba nekutaura nyaya kuti dziite kuti dziwedzere kunakisa
  • kukosha kwekubatana kwechokwadi pakati pevagadziri vemukati, vanopindura madhijitari, uye vadzidzi vari pamunda.