Jon adzakuyendetsani m'mikhalidwe ndi malangizo olembera mavidiyo, makamaka makanema a mbedza. Pamapeto pa maphunzirowa, muyenera kumvetsetsa ndondomeko ya momwe mungapangire vidiyo yanu ya mbedza.
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Kubwereza Zotsatsa
Kodi Kubwezeretsanso Zinthu ndi Chiyani?
Anthu akakhala pamalo enaake patsamba lanu kapena patsamba la Facebook ndi/kapena achita zinazake, mumatha kupanga omvera omvera kuchokera kwa anthu awa. Kenako mumawabwezeranso ndi zotsatsa zotsatila.
Mwachitsanzo 1 : Munthu wina anakopera Baibulo, ndipo mumatumiza malonda kwa aliyense amene anakopera Baibulo m’masiku 7 apitawa pamutu wakuti, “Mmene Mungawerengere Baibulo.”
Chitsanzo 2: Wina amadina maulalo pamalonda anu onse a Facebook (omwe amagwirizana ndi masamba awiri osiyana). Munthu ameneyu mwina ali ndi chidwi kwambiri. Ngati anthu opitilira 1,000 achitanso izi, mutha kupanga omvera mwachizolowezi kenako omvera owoneka ngati mawonekedwe. Kenako pangani zotsatsa zatsopano zomwe zikukulitsa kufikira kwa omvera atsopano koma omwe angakhale achidwi.
Chitsanzo 3: Pangani omvera mwamakonda kuchokera kumavidiyo. Werengani zambiri pansipa kuti mudziwe zambiri.
1. Pangani Hook Video Ad
Kuti mudziwe zambiri za momwe mungapangire mavidiyo a hook, tengani maphunziro awa:
2. Pangani Mwambo Omvera
Kanema wanu wa mbeza atawonedwa mozungulira nthawi 1,000 (nthawi 4,000), mutha kupanga omvera mwamakonda. Mupanga omvera kutengera kuchuluka kwa anthu 1,000 omwe adawonera masekondi 10 kapena kupitilira apo pavidiyo ya mbedza.
3. Pangani Omvera Ofanana
Pakati pa omvera omwe atchulidwa, mutha kupanga omvera omwe amawoneka ngati iwo. Izi zikutanthauza kuti ma aligorivimu a Facebook ndi anzeru mokwanira kuti adziwe wina yemwe ali wofanana (m'makhalidwe, zokonda, zokonda, ndi zina) kwa omvera omwe adawonetsa kale chidwi ndi media yanu. Kuti mudziwe momwe mungachitire izi, pitani kugawo lotsatira.
4. Pangani Malonda Atsopano
Mutha kupanga zotsatsa zomwe zikuyang'ana omvera atsopanowa ndikukulitsa kufikira kwa anthu atsopano koma ofanana.
5. Bwerezani Njira 2-4
Bwerezaninso njira yoyenga ndikupanga Omvera atsopano a Custom/LookALke kutengera mavidiyo. Mukapita kukapanga kampeni zatsopano, mudzakhala mutasintha omvera anu kwa anthu omwe ali ndi chidwi ndi zomwe mumalemba.
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Kuyamba ndi Facebook Ads 2020 Kusintha
Phunzirani zoyambira zokhazikitsira akaunti yanu ya Bizinesi, maakaunti a Ad, tsamba la Facebook, kupanga omvera, kupanga zotsatsa za Facebook, ndi zina zambiri.
- Momwe mungapangire kutembenuka kwachizolowezi (PDF)
- Momwe mungapangire omvera mwamakonda komanso ofanana: PDF iyi ikuwonetsani pang'onopang'ono momwe mungachitire izi patsamba lanu la Facebook.
- Akaunti ya Facebook Business Manager: Timalimbikitsa aliyense kupeza Akaunti Yoyang'anira Bizinesi. Tsatirani maphunzirowa kuti mudziwe momwe mungakhazikitsire akaunti.