Momwe Mungapangire Mayeso a Facebook A/B

malangizo:

Chinsinsi chothandizira kutsata zotsatsa ndikuyesa matani ambiri. Kuyesa kwa A/B ndi njira yosinthira zotsatsa kuti muwone zomwe zidathandizira malondawo kuchita bwino. Mwachitsanzo, pangani zotsatsa ziwiri zomwe zili ndi zofanana koma yesani pakati pa zithunzi ziwiri zosiyana. Onani chithunzi chomwe chikusintha bwino.

1. Pitani ku facebook.com/ads/manager.
2. Sankhani cholinga chanu Chotsatsa.
   1. Chitsanzo: Mukasankha "Kutembenuka" apa ndipamene wogwiritsa ntchito amaliza ntchito yomwe mwaifotokoza ngati kutembenuka. Izi zitha kukhala kulembetsa kalata, kugula chinthu, kulumikizana ndi tsamba lanu, ndi zina.
3. Dzina Kampeni.
4. Sankhani Zotsatira Zazikulu.
5. Dinani pa "Pangani Mayeso Ogawanika."
6. Zosintha:
   1. Izi ndi zomwe ziyesedwa. Sipadzakhala kuchulukirachulukira kwa omvera anu, kotero anthu omwewo sawona zotsatsa zosiyanasiyana zomwe mumapanga pano.
   2. Mutha kuyesa mitundu iwiri yosiyana:
      1. Zopanga: Yesani pakati pa zithunzi ziwiri kapena mitu iwiri yosiyana.
      2. Kukhathamiritsa Kutumiza: Mutha kuyesa mayeso ogawanika ndi magawo osiyanasiyana pamapulatifomu ndi zida zomwe zili ndi zolinga zosiyanasiyana (mwachitsanzo, Conversions VS Link Clicks).
      3. Omvera: Yesani kuti muwone kuti ndi anthu ati omwe akuyankha zambiri pazotsatsa. Kuyesa pakati pa abambo ndi amai, zaka, malo, ndi zina.
      4. Kuyika kwa Ad: Yesani ngati malonda anu asintha bwino pa Android kapena iPhones.
         1. Sankhani malo awiri kapena lolani Facebook ikusankheni posankha "Kuyika Mwadzidzidzi."