Phunzirani zoyambira zokhazikitsira akaunti yanu ya Bizinesi, maakaunti a Ad, tsamba la Facebook, kupanga omvera, kupanga zotsatsa za Facebook, ndi zina zambiri.
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Njira ya Hook Video
Njira ya Hook Video
Njira 10 Zopangira Kanema wa Hook
Njira yamavidiyo a mbedza ndi imodzi yomwe ikugwiritsidwa ntchito kuti magulu ayambe ndi kupeza omvera oyenera. Izi zimatengera kuti mwagwirapo kale ntchito pamunthu wanu.
Gawo 1. Sankhani Mutu
Sankhani mutu womwe mbedza kanema idzagwera pansi.
Gawo 2. Lembani Script
Osapanga kanemayo kutalika kwa masekondi 59. Yang'ananinso ku gawo lomaliza la mfundo zopangira script yabwino ya kanema.
Gawo 3. Lembani Makopi ndi Kuitana Kuchitapo kanthu
"Copy" ndi mawu omwe ali patsamba lomwe lili pamwamba pa kanema. Mudzafuna kukopa chidwi chawo ndikuwapatsa sitepe yotsatira, Itanani Kuchitapo kanthu.
Chitsanzo Copy ndi CTA: "Ngati mwafunsapo mafunso awa, simuli nokha. Titumizireni uthenga kuti tilankhule ndi munthu amene wamvanso chimodzimodzi ndipo wapeza mtendere. ”
Chofunika Chofunika: Ngati mukupanga "Phunzirani Zambiri" CTA, onetsetsani kuti tsamba lanu lofikira likuwonetsa mauthenga a kanema kapena malondawo savomerezedwa.
Gawo 4. Sonkhanitsani zithunzi ndi/kapena makanema
- Ndi chithunzi kapena makanema ati omwe angawonetse mutuwo bwino kwambiri?
- Onetsetsani kuti ndizoyenera pachikhalidwe
- Ngati mulibe kale zithunzi / makanema omwe mungagwiritse ntchito:
- Sonkhanitsani zithunzi
- Tulukani ndipo mujambule zithunzi ndikujambula zithunzi
- Zikakhala zapafupi kwambiri, zimalumikizananso kwambiri ndi omvera anu
- Tengani foni yanu yanzeru kupita kumalo komweko ndikujambulitsa
- Gwiritsani ntchito chithunzi chachikulu, osati choyima
- Osasuntha kamera mwachangu, igwiritsireni pamalo amodzi kapena kuwonera pang'onopang'ono (pogwiritsa ntchito phazi lanu, osati makulitsidwe a kamera)
- Ganizirani kuchita nthawi yodutsa
- Fufuzani kuti ndi zithunzi ziti zaulere zomwe zilipo pamutu wanu
- Zithunzi za M'Baibulo Zaulere
- Pixabay
- izi nkhani ikuwonetsa mawebusayiti abwino kwambiri omwe amapereka zithunzi zaulere kuti mugwiritse ntchito
- Lembani ku stock zithunzi monga Zithunzi za Adobe Stock
- Tulukani ndipo mujambule zithunzi ndikujambula zithunzi
- Sungani zithunzi / makanema anu
- Sonkhanitsani zithunzi
Gawo 5. Pangani Video
Pali mapulogalamu angapo osintha makanema okhala ndi luso komanso luso losiyanasiyana. Onani Mapulogalamu 22 Abwino Kwambiri Osintha Makanema mu 2019
- Onjezani makanema apakanema
- Ngati mugwiritsa ntchito chithunzi, chiloleni kuti chiwoneke pang'onopang'ono kuti muzitha kusuntha
- Onjezani mawu ngati mungathe
- Onjezani mawu kuchokera palemba lanu kupita ku kanema
- Onjezani chizindikiro chanu pakona ya kanema
- Nazi izi chitsanzo cha mbedza kanema zomwe sizinavomerezedwe ndi Facebook chifukwa zinali ndi utsi mmenemo.
Gawo 6: katundu Movie wapamwamba
Sungani ngati fayilo ya .mp4 kapena .mov
Khwerero 7: Sungani Video
Ngati mukugwiritsa ntchito Trello kuti musunge zomwe zili, onjezerani kanema ku khadi lolingana. Mungafunike kukweza kanema ku Google Drive kapena Dropbox ndikulumikiza kanemayo ku khadi. Kulikonse kumene mungasankhe, sungani zomwe zili zogwirizana ndi zonse. Onetsetsani kuti gulu lanu likupezeka.
Phatikizani mu khadi limenelo:
- Fayilo ya kanema kapena ulalo wa fayilo ya kanema
- Copy ndi CTA
- mutu
Gawo 8: Kwezani Hook Video
Musanasandutse vidiyo yanu yotsatsa, ikani patsamba lazachikhalidwe cha anthu. Lolani kuti ipange umboni wina wapagulu (monga zokonda, zokonda, ndemanga, ndi zina) kenako ndikusintha kukhala malonda.
Khwerero 9: Pangani Hook Video Ad
- Pangani zotsatsa ndi cholinga chowonera makanema
- Tchulani malonda
- Pansi pa Malo, chotsani malo okhawo (monga United States) ndikuponya pini pomwe mukufuna kuti malonda anu awonekere.
- Wonjezerani ma radius kutali kapena pang'ono momwe mukufunira
- Onetsetsani kuti kukula kwa Omvera kuli kobiriwira
- Pansi pa “Detailed Targeting” onjezerani zokonda za Yesu ndi Baibulo
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Pansi pa "Zosankha Zapamwamba" pagawo la Bajeti,
- Konzani kuti muwone makanema a masekondi 10
- Pansi pa "Mukalipira," dinani "kuwona kanema wamasekondi 10"
- Lolani malondawo ayendetse kwa masiku 3-4
Khwerero 10: Pangani Omvera Amakonda ndi Omvera Ofanana
Kuti mudziwe zambiri za izi, tengani maphunziro awa:
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Facebook Retargeting
Maphunzirowa afotokoza njira ya Facebook Retargeting pogwiritsa ntchito zotsatsa zamakanema a mbedza ndi omvera omwe amafanana nawo. Kenako mudzayeserera izi ndikuyerekeza kwa Facebook Ad Manager.