He aha te whakamahi a Google Analytics?
Ki te whakataurite ki a Facebook Analytics, ka taea e Google Analytics te whakarato i te whanuitanga o nga korero me nga korero mo te ahua o to panui Facebook. Ka iriti i nga tirohanga ka awhina koe ki te ako me pehea te whakamahi i nga panui Facebook kia pai ake.
I mua i te haere tonu ki tenei pou, kia tutuki i a koe nga whakaritenga e whai ake nei:
- Me whai kē koe setup Google Analytics mo to paetukutuku.
- Me mohio kua mohio koe me pehea te hanga panui Facebook
- Me mohio koe ki hea e hiahia ana koe ki te taraiwa i to waka me te whakarite i taua tatūnga (hei tauira, te wharangi kaainga, whārangi taunga, etc.)
Honoa to Facebook Ad ki Google Analytics
Ko nga tohutohu e whai ake nei ka whakaatu ki a koe me pehea te tiro i nga hua o to Facebook Ad i roto i nga Google Analytics:
1. Waihangatia he URL motuhake me nga korero e hiahia ana koe ki te whai
- Haere ki te taputapu kore utu a Google: He Kaihanga URL URL
- Whakakiia nga korero hei whakaputa i te url pakanga roa
- Paetukutuku URL: Ko te wharangi taunga, te url ranei e hiahia ana koe ki te kawe waka
- Puna Kaupapa: I te mea e korero ana matou mo nga panui Facebook, ko Facebook te mea ka tukuna e koe ki konei. Ka taea hoki e koe te whakamahi i tenei taputapu ki te kite he pehea te mahi o tetahi panui, he ataata Youtube ranei.
- Waenga Kaupapa: Ka taapirihia e koe te kupu, "Ad" ki konei na te mea kei te tirotiro koe i nga hua o to panui Facebook. Mena mo te panui, ka taea e koe te taapiri "imeera" me te Youtube ka taea e koe te taapiri "ataata."
- Ingoa Kaupapa: Koinei te ingoa o to kaupapa whakatairanga e whakamahere ana koe ki te hanga ki Facebook.
- Wā Whakatairanga: Mena kua hokona e koe nga kupu matua me Google Adwords, ka taea e koe te taapiri i konei.
- Ihirangi Kaupapa: Tāpirihia nga korero ki konei ka awhina koe ki te wehewehe i o panui. (hei tauira, te rohe o Dallas)
- Tāruatia te url
2. Whakapotohia te hono (mehemea)
Mena kei te hiahia koe ki te url poto ake, ka tūtohu matou kia kaua e paato i te paatene "Tahurihia te URL ki te Hononga Poto". Kei te whakakorehia e Google a raatau ratonga hono poto e tukuna ana. Engari, whakamahia bitly.com. Whakapirihia te URL roa ki Bitly kia whiwhi hononga whakapoto. Tāruatia te hono poto ake.
3. Waihangahia he kaupapa whakatairanga Facebook me tenei hononga motuhake
- Whakatuwheratia Kaiwhakahaere Ads Facebook
- Taapirihia te hononga roa mai i a Google (te hononga poto ranei mai i Bitly).
- Hurihia te Hononga Whakaatu
- Na te mea kaore koe e hiahia kia whakaatu te hononga roa (me te hononga Bitly ranei) i roto i te panui Facebook, me huri koe i te Hononga Whakaatu ki tetahi hononga horoi (hei tauira www.xyz.com hei utu mo www.xyz.com/kjjadfjk/ adbdh)
- Whakaritehia te toenga o to panui Facebook.
4. Tirohia nga hua i roto i te Google Analytics
- Haere ki a koe tātaritanga Google pūkete.
- I raro i te "Whakawhiwhinga," paatohia "Nga Kaihautu" ka paato "Nga Katoa Katoa."
- Ka puta aunoa nga hua panui Facebook ki konei.
