Steps for Creating, Storing, and Uploading Picture Posts
When launching a new media campaign, you will want to include picture
posts. Follow these steps for how to create, store, and upload picture
Step 1. Theme
Choose a theme that the picture post will fall under. The example in
the videos comes from one of the five human longings: Security. To learn
more about these longings, check out our blog post on empathy marketing.
Other examples may be:
Testimonies and stories from locals.
Who is Jesus?
“One Another” commands in the Bible
Misconceptions about Christians & Christianity
What is Church, really?
Step 2. Type of Picture Post
What kind of picture post will this be?
Step 3. Content for Picture
What kind of picture will you use?
Make sure it is culturally appropriate
If you don’t already have stored and useable images:
Note: You may want to remove the text from the photo and instead put it in the “Copy” of the post
What will be the Call to Action (CTA)?
DMM Principle: Always have an obedient step to push people forward.
Example in video: “If you’ve asked these questions, you’re not
alone. Click here to speak with someone that has felt the same and has
Watch this video
What will be the Critical Path?
Example: Seeker sees Facebook Post –> Clicks on the link –>
Visits Landing Page 1 –> Fills out contact interest form –>Digital
Responder contacts seeker –> Engagement with Digital Responder –>
Seekers notes a desire to meet someone face-to-face –> Multiplier
contacts seeker via WhatsApp –> First Meeting –> Ongoing Meetings
with Multiplier –> Group
Jon will walk you through principles and guidelines for writing video scripts, notably for hook videos. At the end of this course, you should be able to understand the process for how to create your own hook video.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.