Picture Post Process

Steps for Creating, Storing, and Uploading Picture Posts

When launching a new media campaign, you will want to include picture posts. Follow these steps for how to create, store, and upload picture posts.

Step 1. Theme

Choose a theme that the picture post will fall under. The example in the videos comes from one of the five human longings: Security. To learn more about these longings, check out our blog post on empathy marketing.

Other examples may be:

• Christmas
• Ramadan
• Testimonies and stories from locals.
• Who is Jesus?
• “One Another” commands in the Bible
• Misconceptions about Christians & Christianity
• Baptism
• What is Church, really?

Step 2. Type of Picture Post

What kind of picture post will this be?

• Question
• Scripture
• Local picture
• Statement
• Testimony
• Something else

Step 3. Content for Picture

What kind of picture will you use?

• Make sure it is culturally appropriate
• If you don’t already have stored and useable images:
  • Gather images
    • Free Images
      • Free Bible Images
      • Pixabay
      • This article suggests the best websites offering free photos to use
    • Subscribe to stock images such as Adobe Stock Photos
    • Recruit a photographer to take photos
  • Store your images
    • Google Photos
    • Flickr
    • Best online storage sites for 2019

Will it have text? If so, what will it say?

• Does the text express empathy?
• Does it have too much text?
  • To test whether this is the case for Facebook, go to https://www.facebook.com/ads/tools/text_overlay
  • Note: You may want to remove the text from the photo and instead put it in the “Copy” of the post

What will be the Call to Action (CTA)?

• DMM Principle: Always have an obedient step to push people forward.
• Example in video: “If you’ve asked these questions, you’re not alone. Click here to speak with someone that has felt the same and has found peace.”
• Other Examples:
  • Message Us
  • Watch this video
  • Learn More
  • Subscribe

What will be the Critical Path?

Example: Seeker sees Facebook Post –> Clicks on the link –> Visits Landing Page 1 –> Fills out contact interest form –>Digital Responder contacts seeker –> Engagement with Digital Responder –> Seekers notes a desire to meet someone face-to-face –> Multiplier contacts seeker via WhatsApp –> First Meeting –> Ongoing Meetings with Multiplier –> Group

Include a Picture Post Checklist

• Is the post culturally appropriate?
• Does it communicate empathy?
• Does it include a CTA?
• Is the Critical Path mapped out?

Step 4. Log into your picture post program

Example in Video: Canva

Other Examples:

• Foto Jet
• 6 Best Design Tools to Create Social Media Graphics

Step 5: Choose a Size

• Where are you posting this picture?
  • Facebook?
  • Instagram?
• Recommendation: Choose a square photo such as the Facebook post option because it tends to have a higher open rate than a 16×9 photo.

Step 6: Design the image

• Choose one of the pre-made templates offered by Canva or start from scratch with just a white space.
• Add your logo to every photo so when it gets shared everyone will see where it is coming from
  • Don’t have a logo?
    • Follow These 14 Rules to Design a Great Logo
    • 8 Logo Design Rules That Every Brand Needs to Follow

Step 7: Download Picture

Download the image as as a .jpeg file

Step 8: Store Picture

If using Trello to store content, add the image to the corresponding card.

Step 9: Upload post to online platform

Before turning your picture post into an ad, post it organically. Let it build up some social proof (i.e. likes, loves, comments, etc) and then later turn it into an ad.

Other Resources:

• Top 10 Social Media Tools to Try in 2019
• 7 Quick Tips for Creating Captivating Content
• 10 Best Practices Observed: Informed by Neuroscience
• 7 Ways Psychology Can Make Your Facebook Ads Unforgettable

Next Steps: