How to Use Facebook’s Analytics


Facebook Analytics is a very powerful but free tool especially to those of you who are using targeted Facebook ads. Using advanced machine learning, Facebook Analytics will allow you to look at important insights about your audience. You can find out who is interacting with your page and with your ads, as well as going off of Facebook even to your website. You can create custom dashboards, custom audiences and even create events and groups straight from the dashboard. This video will be a simple overview of Facebook Analytics because there is a lot of information you could dive into. To get started:

  1. Click on the “Hamburger” menu and select “All Tools.”
  2. Click “Analytics.”
  3. Your analytics, depending on which Facebook pixel you have, will open up.
  4. The initial page will show you:
    1. Key Metrics
      • Unique Users
      • New Users
      • Sessions
      • Registrations
      • Page Views
    2. You can view this information in 28 days, 7 days, or a custom amount of time.
    3. Demographics
      1. Age
      2. Gender
      3. Country
    4. You can always click on full report to get even more specific information.
    5. Scrolling down the page you will see:
      • Top Domains
      • Traffic Sources
      • Search Sources
      • Top URLs of where people are going
      • How long are people spending on your page
      • What social sources are they coming from
      • What kind of device they are using
  5. Make sure you have your Facebook Pixel activated.