How to Setup a Facebook Page


Note: If any of these instructions from the video or text below become outdated, refer to Facebook’s guide on creating and managing pages.

Creating a Facebook page for your ministry or small business is one of the first steps to advertising on Facebook. Facebook will walk you through this whole process, so this video will just get your started with a few of the basic things that you will need.

  1. Return to or go to and click on “Create Page.”
  2. If you go to and click, “Add Page” followed by “Create New Page”
    1. Facebook will give you six options for the page type: Local Business/Place; Company/Organization/Institution; Brand/Product; Artist/Band/Public Figure; Entertainment; Cause/Community
    2. Choose your type. For most of you, it will be a “Cause or Community.”
  3. If you go directly to, click “Create a Page”
    1. Facebook will give you the choice between Business/Brand or Community/Public Figure. For most, it will be Community.
    2. Click, “Get Started.”
  4. Type in the name of the page. Pick a name that you are going to want to stay with the whole time you plan on using Facebook ads and doing ministry or business with the page. It is sometimes difficult to change the name later, but you should be able to.
    1. Note: Before picking this name, make sure you can use the same domain name (URL) for your corresponding website. Even if you don’t plan on launching a website at this moment, at least purchase the domain name.
  5. Choose Category such as “Religious Organization”
  6. Add your profile picture. A great size for that is 360 x 360.
  7. Add your cover photo (if ready). Optimal size for a Facebook cover photo is 828 x 465 pixels.
  8. Finish adding or editing details about your page.
    • You can add a cover photo if you haven’t already done it.
    • You can add a short descriptions of your ministry.
    • You can update your profile picture.
    • You can click to pick a special username that people can search for on Facebook to help them find your page more easily.
    • Go to “Settings” at the top right to finish creating your page.
    • This is a great way to highlight Disciple Making Movement principles and the heart behind the page.